How to design tea packaging

Tea in China is a very old and traditional industry, the number of relatively well-known domestic tea companies is very limited, the last few years the brand awareness in the gradual strengthening of a number of long-established tea production enterprises began to think of brand promotion, and packaging and brand image has an inextricable relationship. That tea how packaging design?

People have the traditional habit of drinking tea, tea in the country can almost be considered a mass consumer goods. But there is no lack of tea in some of the high-end products, these teas are worth a lot of money, most of which are given as high-grade gifts. Therefore, before designing the packaging for tea, it is necessary to find out what grade of product the tea packaging to be designed actually belongs to. If it is an ordinary consumer goods, in the packaging design should strive for simplicity, to do as much as possible to save costs, but also to be able to show the characteristics of the tea. And for some of the high-end tea packaging, especially for gift-giving tea packaging, design should take into account the recipient of the gift place to receive the gift of the real feelings, to take into account the recipient of the gift of the party's cultural level and their own cultivation.

In our country there are many varieties of tea, such as white tea, cake tea, flower tea and so on. Different types of tea in addition to the external form of a certain difference, the fragrance of tea and tea consumer groups are different.

In addition to the common carton packaging, there are canned and bottled tea. And most of the domestic flower tea is bottled mode of preservation and transportation is very convenient. And most of the cake-shaped tea is the use of more traditional paper direct packaging. So that before the design of the packaging of tea, but also focus on the specific types of tea and the traditional situation of tea in people's minds the original packaging.

Formerly known as Wizards China Wizards Network, is the leading crowdsourcing service platform in the Wizards industry. Employers and wizards are the most trustworthy wiki site, which service category covers intellectual property rights, trademark registration, logo design, graphic design, website construction, copywriting planning, decoration design and other major more than 400 kinds of modern service areas. Committed to solving a variety of practical needs for the majority of demand, to create a full range of creative services.