Traditional Culture Encyclopedia - Traditional stories - Makeup brand Maybelline will close its domestic offline stores and shift its focus to online, how do you see such a transition?

Makeup brand Maybelline will close its domestic offline stores and shift its focus to online, how do you see such a transition?

Maybelline began to gradually withdraw from Carrefour and Walmart and other stores way. Maybelline person in charge at that time to the whole media faction indicated that this move is Maybelline well-known brand actively made channel marketing strategy regulation. In a statement released later, Maybelline said that in the future, Maybelline will be e-commerce, skincare stores, department stores, shopping malls and new jewelry stores as key marketing channels.