How to build a personal brand?

Create personal brand marketing steps to improve customer churn rate

Establishing your own personal brand, developing your own professional knowledge and publicizing it to the world all require you to make some efforts, but the benefits are enormous.

Facing the fierce competition of current products, every sales practitioner should start to build a personal brand to improve competitiveness and attract and trade customers with the power of personal brand.

Many sales partners said, "I also know the importance of building a personal brand, but what should I do?" Not good at creation, and no money for advertising. I don't know how to start. "

In fact, everyone can build a personal brand in their own field.

Your brand may not be well-known in the public domain, but you only need to be well-known in your industry circle, which is enough for your customers.

Xuntuike Media will lead you to gradually establish your personal brand and help you to trade with more customers.

Create a personal website

Every company has a corporate website, and each of us should have our own personal website.

The personal website here is a broad concept, including traditional websites represented by official WeChat accounts and various self-media accounts.

Each self-media account is actually a personal website, but the display form of each platform is different.

At least this data will be displayed on your personal website:

First of all, personal introduction.

Specifically, who are you, your educational experience, work experience, some ideas about your industry, and some personal hobbies and so on.

The key is to write down your personal strengths, what achievements you have made and what problems you can help customers solve.

The second is customer evaluation.

Concentration is a kind of strength, sorting out all the favorable comments given by customers.

Perhaps these customers' comments were all in the circle of friends before, but because the circle of friends is a private field, users can't see these customers' comments before adding them to personal WeChat. Even if customers add your WeChat, customers can't see other customers' comments.

Therefore, when you put these customer reviews on a website or a self-media account, the situation is completely different. Seeing customers at a glance helps to quickly shorten the distance between customers and you.

Third, the customer case

Show all the customers you deal with, and it's better to have some pictures. It would be great if there were some short videos.

Fourth, product introduction

Displaying your products with pictures and words is actually sorting out and modifying your company's product introduction PPT. Of course, it would be better if it could be accompanied by some short videos of product introduction.

Fifth, the column.

I especially like the sentence "Dare is more important than meeting". Start with action, and then gradually improve.

No matter how talented, there will always be people who don't like it. You just need to provide good service to users who like you.

VI. Contact information

Your phone number, WeChat and other information can be displayed on your self-media account, which is convenient for customers to contact you.

Websites and official WeChat accounts are the best forms of display.

I saw some authors write many articles on their media accounts. I want to talk about cooperation with the author, but I have no contact information.

This is a big mistake. I really feel sorry for how many business opportunities they have wasted. I hope I don't make the same low-level mistakes.