Traditional Culture Encyclopedia - Traditional stories - What names of fashion houses have you seen? Why?

What names of fashion houses have you seen? Why?

With the progress of science and technology and the prosperity of society, more and more fashion shops have settled in China, and the most memorable one is undoubtedly Fashion, the first sports brand in China. Li Ning. The reason why I am obsessed with it is mainly due to the following points:

First, Li Ning himself.

As we all know, Li Ning is an eternal legend in China sports. He created a myth in the history of world gymnastics, won 14 world championships, and won more than 100 gold medals, which was well deserved? Prince of gymnastics? . 1988 Li Ning was founded in his name after he announced his retirement? Li Ning? Sports brand, since then, China has the first sports brand, and the athletes of the China Olympic Games finally put on their own sportswear.

Second, the brand concept

Perhaps it is because Li Ning used to be a gymnast and experienced ten years of cruel gymnastics training, so even after he retired, he brought that persistence and perseverance into his own sports brand. What is his brand concept? Nothing is impossible. ? Nothing is impossible, as long as you dare to think and do. ? Li Ning? Up to now, the brand has experienced more than 30 years of ups and downs. In these decades, there have been glories and valleys, but we have always adhered to our own brand concept, never given up our own brand, and found the way of innovation under heavy pressure. 20 16 years, Li Ning? Brand nirvana reborn, actively explore the road of innovation, fruitful, and established friendly and cooperative relations with more than 90 brands. Its products not only pay attention to high quality, but also pursue the beauty of appearance. Take the following shoes as an example: Li Ning x atmos sold these sneakers in Tokyo in June this year, 165438+ 10. Its overall color is China Red, and it adopts the silk texture representing the tradition of China, which is innovative and embodies the national characteristics.

Third, feelings of home and country.

Li Ning? What is the brand? Domestic products? There is always a feeling of home and country. When a country suffers from natural disasters, it is duty-bound. Up to this year, it has delivered180,000 bottles of drinking water to more than 200 disasters and 2 million victims. We also actively supported e-sports in China and established an e-sports club with sportsmanship. In addition, special waterproof work clothes were specially designed for disaster relief personnel? Know so much? Li Ning? I believe everyone's story about this brand will be right? Li Ning? This brand of fashion shop is unforgettable.