Why are the recent national customs and traditional culture so popular?

In the popular culture in recent years,

There is a style that is widely sought after by young people.

Keywords national wind music, national fashion clothes,

National wind variety show …

Many national brands have gradually become people's hearts.

A whirlwind swept through the youth market.

We see that,

There is such a hot search today:

Why do young people return to tradition?

More and more young people have become fans of national customs.

Data speak!

202 1, the dance program "Tang Palace Banquet" of Henan Satellite TV Spring Festival Evening surprised the audience. After that, Henan Satellite TV successively launched a series of wonderful tours of traditional festivals such as Dragon Boat Festival, Mid-Autumn Festival and Double Ninth Festival. Nowadays, whenever the festival approaches, netizens will urge them to do more.

In 2022, CCTV Spring Festival Evening made "Only this Green" like a hot search, with offline performances one after another and hot venues.

Not long ago, Samantha Christophetti, a female astronaut of the European Space Agency, borrowed a famous saying from the preface to the Lanting Collection, "Looking up at the size of the universe and overlooking the richness of categories is enough to be entertaining and believe in cola." It triggered a heated discussion among netizens at home and abroad.

According to some surveys, more than 70% of international consumers are young people born after 1990s. Various data show that the social popularity of traditional culture is on the rise, and the young audience is increasing.

202 1 12, Tik Tok released "20021Tik Tok Intangible Drama Data Report". The report shows that in the past year, the number of video broadcasts of non-legacy dramas has doubled. After 90 s and 00 s, the audience accounted for over 50%.

According to the official data released by Aauto Quicker, taking 20 18 as an example, 2.52 million users posted intangible content, and more than 60% producers were born in the 1990s. The fragmented spread of intangible culture through online media not only conforms to the fast-paced life of young people, but also restores the essence and authenticity of intangible skills.

According to the "Billie Billie Annual National Wind Data Report" released by Billie Billie, in 20021year, the number of national wind lovers in Billie Billie exceeded 65,438+77 million, of which 18 to 30 years old accounted for about 70%, and video creators in different circles began to inject more national wind elements into their works.

Nowadays, walking on the road, we can always see many people wearing traditional clothes. At the same time, it is becoming a cultural attitude and lifestyle of contemporary young people, and it is truly integrated into life.

△ National wind and heat are rising among young people.

cultural confidence

Where does this confidence come from?

In essence, young people's pursuit of the cultural trend of "national style" is a realistic manifestation of their growing cultural consciousness and self-confidence.

Cultural self-confidence refers to a country, a nation and a political party's full affirmation of its own cultural value and firm belief in its own cultural vitality.

In the early days of reform and opening up, economic construction was promoted to an unprecedented height, but at the same time, ideological construction and cultural construction were neglected to some extent, thus gradually exposing practical problems such as "cultural confusion" and "value loss" in the ideological field.

With the increasing attention paid by the party and the state to socialist cultural construction, relevant policies and measures have been gradually implemented, and the people's cultural self-confidence has also been continuously enhanced. In the new era, young people's interest in "national style" culture is gradually strengthened.

Relevant policies and measures to promote cultural construction have been continuously introduced, and the public's attention to socialist cultural construction has gradually increased. The construction of socialist culture helps people to establish a high degree of cultural consciousness and self-confidence on the basis of profound understanding of Chinese excellent traditional culture, and consolidate the cultural foundation of the great rejuvenation of the Chinese nation.

In addition, the traditional cultural craze itself has a long history of national identity. China has a vast territory and a long history. It has created a splendid ancient civilization, and it is also a rare country with uninterrupted history and culture in the world. Although it has gone through vicissitudes, it has always developed and passed down, leaving behind cultural treasures such as Peking Opera, which has withstood the erosion of history and demonstrated the national spirit of self-improvement and is timeless.

At present, with the rise of China's national strength and international status, people begin to re-examine their traditional culture, resulting in a wider sense of identity and pride, and gradually break away from "worshipping foreign things and obsessing foreign things" and turn to "cultural self-confidence".