Why is Adidas in the live room so cheap?

Supply chain advantages and tail goods handling in live broadcast room.

1, the live broadcast room is usually purchased in large quantities through direct cooperation with manufacturers. Because direct cooperation with manufacturers saves the cost of intermediate links, the procurement cost can be lower and the product price is more competitive.

2. The goods in the live broadcast room are a way for manufacturers to deal with the tail goods. Tail goods refer to the remaining inventory goods after the manufacturer completes the order. In order to clean up the inventory, manufacturers will sell these tail goods to the live broadcast room at a low price, so that the live broadcast room can sell these goods at a low price.