Traditional Culture Encyclopedia - Traditional stories - What marketing model does the fruit shop adopt? What is the business model of fruit shop?

What marketing model does the fruit shop adopt? What is the business model of fruit shop?

1, street fruit stand. This kind of stall has strong liquidity and no various anti-corrosion measures, but it doesn't need rent and has little manpower investment. Generally, it mainly deals in ordinary fruits such as apples and oranges. This kind of fruit has a long shelf life and is not easy to deteriorate. This business model has the advantages of low investment and low risk, and can't make big money, but at the same time it won't lose money. It is the best choice for many elderly people and housewives.

2. Join fruit shops, including fruit supermarkets and cheap fruit shops. There are many kinds of fruit specialty stores. In addition to ordinary fruits, large-scale ones will also sell some imported fruits. Smaller ones will also have higher-priced fruits, such as mangoes and cantaloupes. Fruit supermarkets are large in scale, rich in varieties and long in shelf life, and can attract more customers at the same time, of course, the investment is also high; The marketing model and furnishings of fair-price fruit shops give people a bright feeling and impact the traditional fruit supermarket. Because it is a national chain, the price is reasonable, and the headquarters assists in site selection, it can quickly attract consumers, occupy its own market share, and advocate small profits but quick turnover. Because of the large sales volume, the profit is also considerable!