What are the tourism marketing strategies?

As a pre-consumption product, consumers can't choose goods intuitively like traditional consumption activities, resulting in rapid consumption after payment. Therefore, in the purchase process, the brand of tourism products has a great influence on consumers' purchase decision. The establishment of "brand" is not only as simple as advertising, but also a complex management and construction behavior, which requires professional operation.

2. Channel strategy

Channel is the top priority of scenic spot marketing operation. For scenic spot marketing, the most important channel is the travel agency. Because the travel agency channel is a stable tourist source in the scenic spot. No matter how good the scenic spot is, without the channel support of travel agencies, it can only rely entirely on the personal market, and the operation of the scenic spot will bear great market risks.

3. Team strategy

The learning ability of the team mainly comes from the management of the learning team, leading the growth of talents with opportunities and responsibilities, creating a friendly and democratic learning atmosphere within the organization and effectively implementing the incentive mechanism. Scenic spots should help salespeople plan their careers, and target management should bring a sense of accomplishment to employees.