These advantages of women are becoming more and more important in entrepreneurship.

"the shaper of the intelligent age"

Nowadays, more and more female entrepreneurs are emerging in China. According to the white paper "Equal Development * * * Enjoy: Development and Progress of Women's Cause in New China in 70 Years" released by the State Council Press Office on 20 19, the proportion of women's entrepreneurship in science and technology in China has reached 55%, which plays a unique role in the process of women's entrepreneurship.

Female entrepreneurs not only occupy a high proportion in clothing, beauty, maternal and child industries, but also in traditional male-dominated industries, such as outdoor sports, digital games and machinery manufacturing. Internet entrepreneurship is breaking gender boundaries.

However, it is not so easy for women to start a business, and some obstacles that should be experienced still need to be overcome by themselves.

In the early industrialization era, the traditional pyramid-shaped organizational structure was full of advocating centralization, which fully released the "rigid" advantage of male leadership. Nowadays, with the digital transformation and subversion, the organizational structure is flat and networked on a large scale, and the connotation of leadership has also changed from pyramid structure to fishing net structure.

In the role of leaders, leaders have gradually changed from the original generals and supervisors to coaches or mentors, and their leadership style has also changed from imperative to collaborative. The mode of teamwork has changed from a centralized command center to a multi-command center. In the past, it was emphasized that the relationship between leaders and employees was just like the mind and hands, and the instructions issued were precise and unified. Now pay more attention to employee participation and enjoy the vision.

According to Ernst & Young's research report on women's emerging markets, it is estimated that by 2028, 75% of the global disposable expenditure will be controlled by women. Especially in the digital age, female managers and entrepreneurs are more likely to have a strong feeling and empathy for the user experience from the perspective of consumers. The Report of Female Entrepreneurs released by Alibaba 20 15 pointed out that female entrepreneurs prefer the e-commerce field of life-oriented scenes, including fashion clothes, home furnishing and health education. As the main consumers in these fields, women are more likely to reflect on themselves and improve the user experience.

In addition, the Boston Consulting Group's 20 18 global survey of female entrepreneurs pointed out that compared with men, female entrepreneurs are more dependent on data and information analysis, willing to invest more time in research and have more patience, which also makes the start-ups founded by women or jointly founded with women generally generate higher income-within five years, the income of female start-ups is higher than that of men on average 10%.

Indeed, the "softness" of female leaders has great advantages, but if we do not grasp this degree well, it will also become a disadvantage.

Li Xiujuan, a professor of management at China Europe International Business School, once said in an article that leaders in the traditional sense are decisive and strong, and female leaders are usually required by the standards of male leaders. In the past, female leaders were very much like the Iron Lady. If they are not strong, it will be difficult to do things well and play a good role as leaders. But once you do this, others will think that you are a man and a woman, not like a woman; If you are too gentle, others will think you are not like a leader. Therefore, we should pay attention to both aspects, not too masculine or too feminine, but both rigid and flexible.

Women are sensitive, good at listening and communicating, strong in affinity and empathy, cautious and patient. These advantages play an important role in team management and collaborative communication. However, if female leaders are too gentle and indecisive, management problems will easily occur. Therefore, female leaders should not only give full play to women's advantages, but also have a steelyard in mind and set a suitable degree.

The digital age has provided more convenience and possibility for women, and the era of female entrepreneurs is coming. Now, let's take a look at how the following female entrepreneurs show their charm in their own fields.

0 1

Li Xiaoyan, founder of Yi Xian Advanced Technology

Li Xiaoyan graduated from Zhu Kezhen College of Zhejiang University with a doctorate in computer science and technology. Participated in and completed many national, provincial and municipal R&D key projects such as the National Natural Science Foundation and the National 863 Program, and published more than 10 papers and more than 20 invention patents in top international conferences and journals as the first author.

As the founder, chairman and CEO of Hangzhou Yixian Advanced Technology Co., Ltd. (hereinafter referred to as Yixian), Li Xiaoyan led a high-tech team, focusing on the continuous exploration and practice of AI technologies such as computer vision, natural language processing, voice interaction, pattern recognition, deep learning and heterogeneous computing for many years, making Yixian a leading artificial intelligence augmented reality (AR+AI) enterprise in China.

EZXR, formerly known as Netease Artificial Intelligence Division, was established in Netease Hangzhou Research Institute from 20 1 1, supporting Netease with AI services, and reaching nearly 654.38 billion users by serving Netease's major Internet products, with a peak coverage of 80 million people/day. On 20 15, Yixian entered the field of augmented reality, committed to the development and ecological creation of high-quality AR content, and provided high-quality AR experience.

In recent ten years, Li Xiaoyan has been deeply involved in the field of artificial intelligence, and his team has accumulated certain technologies in this field, which also laid the foundation for easy implementation.

In addition to empowering Netease products, Netease Insight and Netease Vision also extend the tentacles of technology to games and entertainment, interactive education, advertising marketing, planning and display, cultural tourism, new retail and other fields. Among EZXR's cooperative customers, there are many well-known brands at home and abroad: Xinhua News Agency, Dyson, Public Comment, Meituan, Dyson, Haagen-Dazs, Weilai Automobile, Philips, Yili and so on.

At the end of 20 18, Li Xiaoyan led the team to start independent financing. On April 20 19, the first round of over 100 million financing led by Yuanhe Yuandian, one of the main early investment institutions in the domestic artificial intelligence industry, was successfully completed, and EZXR was officially split from Netease.

Five months after its establishment, EZXR held one of the most influential activities in the world-the first AR Summit of Cannes International Creative Festival in Hangzhou, China. AR elites and industry practitioners from all over the world flocked to it.

Li Xiaoyan usually speaks softly and looks very gentle. Her colleagues all said that she made a decisive decision and took the lead in the industry as soon as she took the shot. The performance of Yixian as the organizer just illustrates this point. If Li Xiaoyan doesn't do it, he will make a big splash.

When talking about why to start a business, Li Xiaoyan said, "This is not accidental, nor is it planned. When it comes, I will catch it. "

To start a business in the AR field, we must not only have solid technology, but also pay attention to accumulating the landing ability of business scenarios.

Li Xiaoyan believes that it is difficult for you to understand the whole ecology when technology comes to the ground. Empty technology is like holding a hammer in your hand, but you can't find a nail. This is something that all technologies have to avoid. "I don't give others what I feel good about, I don't show off my skills. What you provide is not a false demand, but this thing is valuable to others. "

Li Xiaoyan attaches great importance to terminal demand and user service and experience, which will greatly enhance the popularity of products.

02

Baiwangyun Chen Jie

Chen Jie graduated from Beihang University and served as the deputy general manager of the Information Security Division of Beijing Qiqi Data System Co., Ltd. ..

In 20 15, State Taxation Administration of The People's Republic of China announced that starting from 20 16 1, the VAT electronic invoice system was used to issue VAT electronic ordinary invoices, and other electronic invoice issuing systems were stopped at the same time. If the drawer and payer of the electronic ordinary VAT invoice need a paper invoice, they can print the format file of the electronic ordinary VAT invoice by themselves, and its legal effect, basic use and basic use provisions are the same as those of the ordinary VAT invoice supervised by the tax authorities.

Chen Jie has nearly 20 years of experience in the field of information security. She seized the opportunity with keen intuition. She clearly realized the value of this outlet and decided to make an All in electronic invoice, because she knew that electronic invoice would be "the last link to get through the informationization of the whole e-commerce".

Therefore, under the impetus of Chen Jie, the electronic invoice project 65438 was established in 0 months, demonstrated in 2 months and successfully launched in 3 months.

Benefiting from Baiwang's deep accumulation of tax-related industries, Baiwang Electronic Invoice Solution has built a complete ecological framework of electronic invoice industry from the very beginning, which can not only realize the perfect docking with business systems, tax-controlled invoicing systems, financial software and other systems, but also realize the whole life cycle management of electronic invoices from invoice purchase, opening, circulation, collection, inspection, deduction, reimbursement and entry.

20 15 12. baiwang shares signed MOU with TradeShift, the world's largest electronic invoice service provider, taking the lead in integrating with the international community and absorbing the world's leading concepts and technologies.

Based on Chen Jie's perception of the market and customers for many years, she has formulated a series of measures to maximize the customer experience.

For example, it provides a switching scheme for customers who have received online invoices, and provides an integrated solution of "VAT reform+electronic invoice" for the four major industries that are about to "VAT reform", taking the lead in promising a smooth transition between "VAT reform" and electronic invoice solutions without replacing or increasing the cost of tax-controlled hardware.

On April 30th, 20 16, at midnight, 12, the first electronic invoice provided by Baiwang Co., Ltd. for AXA customers in Tian Ping was born, and the first electronic invoices of more than 30 customers, including Ping An Group, Pacific Insurance, Hengan Standard and Zhongan Online, were successfully issued in a few minutes, marking the official operation of Baiwang Cloud, the third-party electronic invoice platform of Baiwang Co., Ltd. At the same time, the insurance industry electronic invoice platform jointly established with China Insurance Credit Co., Ltd. This is the first national industry electronic invoice service cloud platform, which provides a full-scenario, full-process and full-invoice collaborative management solution for 150 insurance company.

2065438+In June 2006, Baiwang accessed the electronic invoice system for Alibaba, the largest e-commerce platform in China. A month later, Alibaba Cloud invoice system was put into use. 20 16 double eleven, Taobao achieved a new high of120.7 billion yuan in sales, and the electronic invoice system used for the first time stood the test of this massive transaction. On the day of the festival, all invoices are issued normally.

20 17 in March, Torch Center of the Ministry of Science and Technology and Great Wall Strategic Consulting jointly released 20 16 China Unicorn Enterprise Development Report and the list of unicorn enterprises. Baiwangyun was selected with a valuation of165438+200 million US dollars, and it is also the only enterprise in the tax-related field to enter the list.

However, Chen Jie is not satisfied with Baiwang's breakthrough in electronic invoices. In her view, electronic invoice is only a fulcrum in the tax-related field, so she wants to open up more market space, build a collaborative and intelligent invoice platform, and cooperate with the policies implemented by the state to provide invoice cloud ecological services for enterprises and consumers with greater energy.

The next Baiwangyun will start with the digitalization of invoices, strive to build a "cloud+terminal+data" digital commerce platform, empower digital commerce with science and technology, and create more value for enterprises.

03

Mi Wenjun, founder of VIPKID

Mi Wenjuan dropped out of high school and wandered around with her uncle Liu Cheng. In 2000, she and her uncle came to Beijing to work hard and set up an English training class called ABC.

In ABC company, she does everything by herself, and all kinds of chores such as educational affairs, teachers and drivers have to be taken care of by herself. She gives classes to students every day, makes a single move, drives dozens of kilometers to deliver meals, and lays the floor at night.

With the expansion of business, ABC has opened branches in Shanghai, Xi and Ningbo. In every city, Mi Wenjun has to explore new markets. Later, the company grew bigger and bigger, and it also achieved the Beijing Children's English Market 1.

By 2009, she had earned $200 million from training courses, with more than 20,000 students. The future is bright, but at the same time, the company's business development has also entered a bottleneck period.

At this time, she began to rethink her career planning, thinking that it was time for her to recharge, so she started to study junior college and undergraduate courses, and was admitted to the MBA in cheung kong graduate school of business in 2009.

In cheung kong graduate school of business, she took the initiative to run for monitor, went to Cornell University as an exchange student for one semester, and then worked as an intern in an investment bank and Baidu Investment Department.

After returning from cheung kong graduate school of business, she began to have her own entrepreneurial ideas, and had a clearer understanding of the cost structure, development model and many other issues of the education and training industry in China. However, her uncle didn't want to lose control of the company and refused the intervention of venture capital, while her colleague had a car and a house, and was very satisfied with his present life and didn't want to continue his business.

Therefore, Miss Wen Juan came up with the idea of leaving ABC and starting her own business. However, leaving my uncle to start a business is more incomprehensible to my family than dropping out of school. When I dropped out of school, my parents said, "You have to make your own choices and bear the consequences. Just look for it. " This time, my mother almost broke up with her. However, after three days in the desert, Mi Wen Juan still decided to start her own business.

She summed up the four major pain points of the previous offline training, namely: the quality of teachers is uneven, the teaching content is outdated, the price is expensive, and the time cost is high. Therefore, she decided to hire teachers from North America, find her own teaching and research team in North America to develop content, and directly connect with North American teachers online to teach one-on-one.

20 13 5438+00 In June, Mi Wenjuan started to prepare for starting a business. In February, 12, he was invested by innovation works Angel Wheel. Kai-fu Lee even personally helped VIPKID introduce foreign teachers.

Doing online education is a great challenge. VIPKID is no longer just training and teaching, but meeting the needs of teachers and students, so the quality control of teachers' supply side is particularly important. But docking North American teacher resources is not that simple.

VIPKID goes to the teacher through various channels. At first, Mi Wenjuan spent a lot of time sending emails to invite teachers one after another every day. After several months of exploration, she found some teachers through "Beautiful China" and "Beautiful America", and then visited these talents through the existing teacher network and foreign social media (Facebook, LinkedIn and Twitter).

Today, the VIPKID platform has attracted many North American teacher resources, with more than 65,438+0,500 North American teachers. This is because VIPKID is very strict with teachers, and the pass rate is only 6%.

The business volume of ABC in the past 10 years was achieved by VIPKID in two years, and the workload was larger than before, but Mi Wenjuan was more comfortable.

As a new generation of female entrepreneurs, they all have the characteristics of strong self-confidence, flexibility, self-pursuit and good grasp of opportunities, such as a keen sense of the market and customers, rice's determination to pursue success and realize her ambitions, and her determination to face market opportunities directly. The charm of these "her" will become an advantage for female entrepreneurs to continue to shine in the workplace.

* References:

1, China Europe Business Review What are the advantages of female leaders in the VUCA era? 》

2, the new economy 100 people "VIPKID founder Mi Wenjun: full score 100, I only achieved 1 minute now"

3. Chen Jie, the global female venture capital leader: the elite women in business, using small invoices to incite big business.

4.36Kr and Zhejiang, "Break the boundary between reality and reality, easily show EZXR, and redefine the future with AR"