The Brand Culture of Disney

Although Disney Company has experienced nearly 80 years of development since the launch of steamboat Willie in 1928, the core of Disney brand has never changed. They are:

Innovation-innovation

Disney has always adhered to the tradition of innovation.

Quality-quality

Disney constantly strives to meet high quality standards and pursue Excellence. All products of Disney brand must be of high quality.

* * * Enjoy the community

For families, Disney has always created a positive and inclusive attitude, and the entertainment created by Disney can be enjoyed by all generations.

Tell a story

Every Disney product tells a story, and eternal stories always bring joy and inspiration to people.

Optimism-optimization

Disney's entertainment experience always promotes people's hopes, wishes and optimistic and firm determination.

Respect-decency

Disney respects us all. The fun of Disney is based on our own experience, and we don't make fun of others.

Note: China Disney translated it as "honesty".