How to advertise

The advertising strategy is as follows:

"Paper media can also be a screen in the future. All news magazines have apps, which is actually a change in the era of big data. " Big data not only keeps traditional media including TV media from disappearing, but also makes TV content more abundant. We can embed video advertisements into TV content in real time, and we can transmit them without interference. Accurate interaction between screens can be achieved through audio technology.

1, continuous delivery strategy

Advertising strategy should be based on the communication effect of products or brands. From the perspective of marketing, products can be divided into market start-up, market growth, market maturity and market decline. From the purpose of product promotion, it can be divided into different goals, such as enhancing product popularity, establishing brand reputation and establishing product image. Different products enter the market and have different product promotion goals, so the advertising strategies they should adopt will be very different.

2. Centralized delivery strategy

Under the restriction of a specific region, a specific time and a specific amount of media, advertisements will have crowding-out effects. That is to say, in the case that the total advertising space is 100, enterprise A puts 80 advertisements, and other enterprises can only put the remaining 20. If the total amount of an enterprise increases, the advertising space that other enterprises can put in will decrease accordingly. The competition in the real estate industry is fierce, and there are countless real estate advertisements published in the media every day.

3. Intermittent delivery strategy

For some products that are already very popular in the market or have high brand awareness, many people think it is unnecessary to advertise. In their view, the biggest purpose of advertising is to convey product information and establish brand image. However, in addition to the above two functions, advertising also carries a very important function, that is, the function of arousing consumers' emotions-this is the intermittent advertising strategy we want to discuss.