What should I do to open a physical store now?

It is better to open dessert leisure shops, breakfast shops, Chinese fast food restaurants, milk tea shops and maternal and infant shops in physical stores. These stores have low cost, high profit and relatively simple operation. Let me introduce it in detail.

First, dessert leisure shop

Although the investment in opening a dessert shop is small, it is profitable. The cost is only about 1~2 yuan, and the price can reach 6 ~ 15 yuan. And unlike a simple cold drink shop, it is not limited by the season. In winter, hot drinks, such as coffee and milk tea, can be paired with some casual snacks. Shops without seasons are busy all year round.

Second, breakfast shop

The breakfast market has a large consumption space and unlimited business opportunities, and it is not afraid of losing customers, because most people eat breakfast in a fixed place, and customers will only increase. Breakfast shop is recognized as an entrepreneurial project with little investment, but the profits brought by this small business investment are endless.

Third, Chinese fast food restaurants.

The biggest advantage of Chinese restaurants is that China people still like Chinese food best in China. Even foreign tourists will have great enthusiasm to try Chinese food. A small restaurant with dozens of square meters, several tables, several chairs and several special dishes can prosper, provided that the dishes can be the same as others, but the characteristic of their own dishes is to divide the boundaries between good and bad.

Fourth, milk tea shop

The business of tea shop in recent years is very good, the cost is not high, the shop area is small, and there is no need to open seats separately. Tea shops are either opened in business districts or around stations or schools where people are concentrated. Nowadays, most tea shops are in the form of joining. According to different brands, the initial joining fee will be different.

Five, maternal and infant shop

With the opening of the second child policy, maternal and child stores have also ushered in a new round of business opportunities. Now, a maternal and infant store is set up, where clothes, toys, baby products, body care products and so on can be placed in different categories. The more comprehensive, the more attractive it is to customers. You can also appropriately increase the children's play area. In addition to selling goods, the income of the play area is also considerable.

Marketing strategy of physical stores:

First, low-cost drainage.

Whether you open a clothing store or a grocery store, you must learn to drain at a low price. One of the business strategies of many e-commerce companies is low-cost drainage, which also takes advantage of customers' greed for cheap. For example, if you run a small supermarket, you can put paper towels at the door and get a discount. The price must be affordable, which will attract many customers to buy paper towels, and customers may generate other benefits.

Second, create characteristics.

If you want to have good sales in physical stores, you must create special products. This special product had better be unique, unique. For example, there is a hot pot restaurant whose specialty is duck intestines. Compared with duck intestines in other stores, the duck intestines in this hot pot restaurant are extremely delicious. Because the duck intestines are carefully selected, even secret ingredients are added, which forms the characteristics of hot pot restaurants. Do a good job in the marketing of special dishes.