What are the business models between the anchor and the platform?

The mode of direct contract between anchor and live broadcast platform is the main mode after the rise of webcasting activities. In this mode, the anchor directly signs a contract with the live broadcast platform to provide live broadcast activities. The live broadcast platform, on the one hand, should provide certain resources for the anchor, such as live broadcast room and network resources, and pay the agreed remuneration and share; On the other hand, it is necessary to publicize and promote the contracted anchor, and even conduct some training for the anchor, requiring the contracted anchor to conduct live broadcast activities only on this platform, not on the third-party platform.

(B) anchor+brokerage company+platform model

With the increase of conflicts and disputes between anchors and live broadcast platforms, the mode of webcasting activities has gradually changed to the mode of "anchor+brokerage company+platform". In this mode, the live broadcast platform no longer directly signs a contract with the anchor, but is responsible for the management of the anchor through a third-party brokerage company. The network anchor signs a contract with the brokerage company to settle the commission. There is no direct contractual relationship between the network anchor and the live broadcast platform. Moreover, brokerage companies usually restrict network anchors from conducting live broadcast activities on one or more designated live broadcast platforms.