Research on packaging illustration —— How to show the application of illustration in packaging design?

Simple packaging design illustration hand-painted pictures in the field of traditional arts and crafts and painting in China, the application of hand-painted illustrations in modern packaging has a strong cultural heritage. The following are my simple packaging design illustrations, hand-drawn pictures and packaging design prospects with hand-drawn illustration elements.

Simple packaging design illustration hand-painted picture

The prospect of hand-drawn illustration elements integrated into packaging design

China's hand-drawn illustration design is the embodiment of China's cultural and spiritual connotation. Under the general trend of the integration of commodity economy, China packaging should still keep a clear head and appear in commercial packaging in a unique way, so as to arouse people's constant attention and understanding. Modern packaging design in China is rooted in fertile artistic soil. I believe it will take root in the design atmosphere of the world, thrive in the sun and create brilliant achievements in the course of modern design.

Apply hand-drawn illustration elements to modern design, and study its deep-seated cultural characteristics, extract the essence and core content of a certain culture, create and excavate, and skillfully integrate hand-drawn illustration elements into works to enhance the sense of integrity and quality of modern design. We should re-examine hand-painted culture from a brand-new perspective of modern aesthetics, and extend and develop its connotation on the basis of fully understanding hand-painted culture. How to expand hand-painted culture in modern design and have a broad development platform is an urgent problem to be solved.

Integration of Hand-painted Illustration Culture and Packaging Design

1, the application of hand-drawn illustration culture in modern packaging

Commodity packaging design occupies a very important position in modern art design. It has become a specialized category with advertising characteristics and corporate visual image propaganda function, and commodity packaging illustration is the most direct part of corporate visual image.

Hand-painted illustrations of traditional commodities in China belong to a part of traditional culture in China. Its creative process is relatively independent, full of the author's strong personal feelings and independent creative thinking, which makes the final picture have a strong visual impact and a rich sense of story, and also makes a strong sound between the work and the audience. Only the national is the world. Rooted in the fertile soil of the nation, artistic inspiration will not be exhausted.

2. The combination of hand-drawn graphic creativity and modern packaging.

The graphic creation of hand-drawn illustrations requires not only clever design, but also the accumulation of a large number of materials. At the same time, we should also pay attention to the use of symbolism and the contrast between things. Graphic creativity can produce many unexpected picture effects, sometimes even absurd effects, making the whole work look more attractive.

The hand-drawn illustrations in modern packaging design are concise and clear. China's traditional hand-painted graphics not only express visually, but also cater to people's subjective desire for a better life.

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How to express the application of illustration in packaging design? Illustration, also known as illustration, as an important visual communication form of modern design, has been widely used in many fields of modern design and has become one of the important manifestations of packaging and product design. With its unique artistic charm and rich expressive language, illustration has been paid more and more attention by designers. At the same time, it has brought a refreshing experience to the packaging market and is deeply loved by the public because of its unique stylized performance.

There are various forms of illustration, and different brushes and designers have completely different styles. It is precisely because of the variability of its style that we can create packaging works with strong visual appeal on the basis of analyzing the attributes and characteristics of the goods themselves and drawing on the creative style of illustrations, as shown in the following figure.

Illustration can express a completely different feeling from photography and create dazzling forms. The combination of illustration and packaging design gives designers great creative freedom, and designers can boldly try various styles of design: exaggerated painting style can highlight the characteristics of packaging, increase the interest of packaging, and is suitable for the packaging of creative products, as shown in the following figure 2. 1; Black-and-white sketch lines reflect the simplicity and naturalness of packaging, giving people a quiet and cordial feeling, which is applied to the packaging of humanistic goods, as shown in Figure 2.2; Illustrations of small fresh wind and healing wind give people a pleasing and warm feeling, which are deeply loved by women and are mostly used for packaging cosmetics, paper towels and other commodities, as shown in Figure 2.3 below. Illustrations with ethnic flavor, influenced by regions and customs, are often used in the packaging of tea and other specialty products, as shown in the following figure.

Illustration itself has rich artistic modeling language, and many styles such as aestheticism, realism and retro can be integrated into the packaging design of clothing, cosmetics and food, which not only meets the different emotional needs of different consumers, but also obtains good design and communication effects. Illustration packaging design gives people reverie through beautiful modeling, and guides consumers' associative feelings to convey information. The application of illustration in packaging endows packaging with new decorative forms and visual communication concepts, brings brand-new packaging means and visual effects to packaging design, and adds artistic charm and cultural connotation.

Seek a graduation thesis related to digital product packaging design ~ ~ ~ Study on the new style of packaging illustration design.

At present, we are in the transition from the reading era dominated by printing culture to the reading era dominated by visual symbols. Images will constitute the basic elements of life and the basic way to grasp the world. Commercial illustration is the graphic language that best reflects the times. It stands at the forefront of the expression era, transcending language and themes. It embodies the universality of visual communication, transcends popular and superficial design, and embodies the spirit of the times in the design, which resonates with consumers and is memorable. Illustration is manifested in packaging design, which can provide extremely diverse styles, convey the core views of brands, create differences between brands or products, and highlight brand personality. Packaging illustration can be modern, interesting, natural, fashionable, humorous and charming-these qualities can also be listed to give life to an idea. Many expression methods of contemporary packaging commercial illustrations draw lessons from the expression methods of painting art, and digital illustrations created by computers and auxiliary software are increasingly showing a brand-new look. The marriage of commercial illustration with painting art and science and technology has made remarkable progress in the diversity of expression techniques, concentration of expression and breadth of expression, showing more unique artistic charm and thus more expressive. This paper makes a comprehensive and in-depth analysis and understanding of the style of packaging commercial illustration in the new period. Style has no end, only with the tireless changes of the times will it return and innovate. Different styles of graphics can convey different information. The new styles of modern packaging illustrations are diverse. They are branded in a specific historical period, influenced by national traditions, and constantly updated with the development of art and technology in the new era. From decorative illustrations of postmodernism to simple illustrations of neo-modernism, to digital illustrations, and then to illustrations of the times in the form of virtual spokespersons, each style has its own use value and aesthetic value, which embodies the characteristics of the times and culture. The study of commercial illustrations shows that today's design is increasingly becoming the middle ground between the scientific field dealing with "matter" and the literary and artistic field dealing with "spirit". Therefore, the research on the new artistic style of packaging illustration should be extended to the research on the personalized brand view, nationality and humanization of illustration, and the research on the relationship between design and art, design and scientific development. Foreign commercial illustration has rapidly developed into a very mature applied art, and a large number of new generation illustrators have gradually become the mainstream in this field. In contrast, we still have a long way to go, not only lacking a team of professional commercial illustrators with a certain scale, but also lacking influential professional design institutions. Under the influence of the subdivision form of contemporary design industry, illustration is gradually becoming a mature art form, and it is an urgent task for China designers to study the new forms and laws of contemporary illustration. Forward-looking illustration research will certainly promote the good development of the design industry in the future.

Keywords:: new style positioning design times, nationality and personality

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abstract

Express gratitude/gratitude

The first chapter is introduction.

The research background and significance of 1. 1

1. 1. 1 research background

The research significance of 1. 1.2

1.2 research purpose and content

The second chapter is the new style orientation of packaging illustration.

2. 1 Theme Orientation of Packaging Illustration Style

2.2 Consumer-oriented packaging illustration style

2.3 Brand positioning of packaging illustration style

The third chapter is the new artistic style of packaging illustration.

3. 1 Pattern packaging illustration keeps pace with the times

3.2 Postmodernism decorative packaging illustrations

3.3 Abstract Modernism Packaging Illustration

3.4 Fashion cartoon packaging illustrations

The fourth chapter is the new technical style of packaging illustration.

4. 1 photographic illustrations

4.2 Digital Illustration

The fifth chapter is the new national style of packaging illustration.

5. 1 China national personality style

5. 1. 1 national graphic semantics

5. 1.2 national character spirit

5.2 Personality style of foreign nationalities

5.2. 1 national temperament

Font graphics

Chapter VI Summary

6. 1 Times characteristics of packaging illustration

6.2 The prospect of packaging illustration art

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