The history of the ONLY brand

ONLY is one of the four famous brands owned by Danish BESTSELLER, a famous European fashion company. ONLY has many designers who are located in major fashion birthplaces such as Paris, Milan, London and Copenhagen, which makes ONLY always stand at the forefront of European fashion.

ONLY is one of the famous brands under the Danish international fashion company BESTSELLER Group.ONLY came to China in 1996BESTSELLER Group was founded in 1975, the group was founded in 1975, headquartered in Brande. Bestseller has ONLY (women's wear), VERO MODA ( VERO MODA (women's wear), JACK&JONES (men's wear) and EXIT (children's wear) four well-known brands. Another new brand - SELECTED men's clothing on August 15, 2008 officially landed in the Chinese market.

Since the 25th anniversary of the Group's establishment, it has owned 650 image stores and more than 6,000 franchised stores in 18 countries around the world. The main markets include Norway, Denmark, Sweden, Germany, Finland, Holland, Spain and other 11 European markets. Bestseller's designers are located all over Europe, always standing in the forefront of the world trend, for the young people in the metropolis to create a super fashion .

Bestseller Group established its Hong Kong office in 1984, Beijing office in 1990, and a factory in Tianjin in 1996, and began to promote its clothing brands in the Chinese market, bringing Chinese fashion-loving young people a vibrant and free lifestyle.

ONLY--Brand Story

The success of ONLY is derived from the expression of the concept of the 1960s British designer Mary Quaint, with grass green, light pink, blue and other bright colors, the combination of prints and colors, revealing the ONLY girls flaunt the assertion of self-importance, and everywhere you can feel the ONLY color space. Its overall design ideas, the application of popular elements, in the same kind of goods can be called classic! Hand-woven cotton lace, Indian spiral pattern, silk chiffon with religious prints, turquoise pendants, English embroidery, and sexy V low neck are all the elements of ONLY's design this season.

The ONLY brand was founded in Denmark in 1995; ONLY came to China in 1996, designed for all the modern women who live in the world's major cities, who are independent, free, leading the trend, and sensitive to fashion and quality.ONLY's positioning is for urban women between the ages of 15 and 35 years old; the first ONLY brand boutique was established in Norway in 1997; today. ONLY has *** counted 543 boutiques in 15 countries and regions around the world.

Helena and Naomi Campbell, the world's super models, were both ONLY's spokespersons. At the turn of the century, LENE, the lead singer of the famous European band AUQA, became the newest ONLY image spokesperson. new high-tech fabrics and the most fashionable designs adopted by ONLY will bring you to experience a part of fashion.

ONLY--From the forefront of European fashion

ONLY is one of the four famous brands owned by Danish BESTSELLER, a famous European fashion company. ONLY has many designers all over the world, such as Paris, Milan, London and Copenhagen and other major fashion birthplaces, which makes ONLY always stand in the forefront of European fashion.

ONLY--Choice of fashionable metropolitan women

ONLY's clothing is suitable for outings, friends' gatherings, evening entertainment, campus life and other kinds of relaxing and casual occasions it brings the world's popular fashion at the same time, but also brings the world's first-class quality and service, which leaves aside the high price of the international famous brands are used in the practice of taking a reasonable price to keep kindly close to people and more simple approach. The world's super models Helena and Naomi Campbell have been ONLY's image spokespersons.

ONLY is designed for all independent, free, fashion and quality sensitive modern women living in the world's metropolises. On behalf of young people's vitality, interesting lifestyle, full of dynamism and a strong sense of the times. ONLY women are girls around 20 years old, they are happy to have a unique personality, ONLY for them to bring a young, energetic, fun lifestyle.

ONLY women's clothing series are: LUX series (luxury luxury), CT series (city trend urban), SW series (street wear street), each season each series are closely linked to the European and American fashion of different popular themes.

ONLY---Distinctive style

ONLY's style is distinctive, passionate and full of vitality. The season's most popular music and international trends are the inspiration for ONLY's designs. This unique style is embodied in a flattering fit, with specially tailored cuts that reflect the personality of the wearer and allow the fashionable woman to shine through.

ONLY-- The combination of fashion and functionality

Some of ONLY's fabrics come from Europe and Japan, with special emphasis on the use of the latest high-tech fabrics such as Rich Fiber and Spandex, which gives the clothing the comfort of natural fabrics, but is easy to clean and maintains a good shape. Suitable for dating, leisure and work, they enable women to cope with many occasions with ease. The high quality fabrics: Browsing through ONLY's clothing, one can always have a surprise new discovery: dozens of color series, dozens of fabrics, hundreds of styles, as well as the right accessories, no matter how to choose, ONLY can make the fashionable girl to show herself, exuding self-confidence style.

Why ONLY is so popular

One of the secrets of ONLY: unique brand style

ONLY is a marketable brand, whose consumers are urban women between the ages of 15 and 35, who are independent, free, fashionable, and sensitive to fashion and quality. rich and varied colors with a strong sense of rhythm, combined with the latest fashion trends, to design many styles that are comfortable to wear and represent the world's popular fashions.

The main designer for the Chinese market is a veteran Danish designer who gives the clothes the latest, boldest ideas. Feng Xue said, the main thing is that we will also launch some popular themes according to the season, really can meet the needs of consumers, is the main reason why our brand sells well.

Hot sales demystified two: fast new listing Duan Jingzhou pointed out in the only annual general meeting

Innovation is a fundamental change in the value of the product, there is no product innovation, consumers will not naturally recognize. Fast new models on the market is also one of the main reasons to be able to capture consumers. All product innovation in the enterprise must be implemented in the final analysis to the product, the implementation of consumer recognition of the use of value of the product. The use of the value of the basis, is the product really make a change in the status quo of consumer life, there is no such fundamental change, there will be no sustained hot climax, can only be intermittent hot sales.

For those fans who love ONLY, the ONLY store can see unexpected new models every week, both in style, style and color will always bring consumers a lot of harvest. Both conform to the habits of women who love beauty shopping, but also to meet the desire to shop. For young people who pursue individuality, ONLY's style is novel, you won't see the same clothes on the street, this is ONLY's commitment. ONLY's design concept, brand positioning meets the needs of consumers, we really do with the change of fashion changes, to achieve a rapid update of the style, can always be done every week is changing, for us this is only the basis, and the most important thing is that ONLY brand is the most important thing is that ONLY brand is the most important thing, the most important thing is that ONLY brand is the most important thing. The main thing is the series of ONLY brand. Such as coats, jackets, pullovers, tight knit tops, T-shirts, shirts and other accessories (such as backpacks, hats, gloves, etc.), these series of clothing are also fast new models on the market.

Hot sales demystification of the third: professional quality service

Now the competition of clothing brands is more and more segmentation, specialization, differentiation, which requires a brand more to have their own characteristics, including in the service. ONLY this kind of shopkeeper service is also very professional."

In the ONLY store, the guide has to introduce the customer to the clothes that suit her, and the fabric, design style and matching method of each style will be introduced in detail, and the guide has to have the same feeling as the designer. In fact, as a designer, not only to design clothing, but also to understand the market, but also to communicate with various departments, training and other related work. For example, before each new listing, the need for various links to cooperate, to communicate with the Ministry of Promotion and the Ministry of Marketing, in the case of reaching a **** knowledge, the last link is to each ONLY store managers and shopkeepers for training, so that the terminal service personnel to understand the design concept of the latest styles, which styles are suitable for which consumers, and some of the new styles of how to match the other garments. This kind of high quality service makes consumers realize that when they come to ONLY to choose clothes, they can get professional clothing consultation and the most sincere brand service. Instead of just seeing a salesperson who helps you get and pack your clothes.

The traditional sales approach only requires the buyer to do a good job of selling on it, for the brand connotation, brand positioning and brand features know nothing about the brand, in today's competition, the sales of its brand of course, the performance of the flat. Only really understand the connotation of the brand, the designer's design concepts, can be considered a new generation of sales staff, in order to capture the consumer psychology. The customer's first intimate contact with the enterprise products or services, the face of the enterprise's sales staff. Therefore, the mental outlook of the sales staff is a mirror of the enterprise, sales staff sales skills and sales enthusiasm from a large extent determines the market share of the product.