Three model articles on personal work plan of supermarket salesman

Personal Work Plan of Supermarket Salesman The Three-part Plan is a transactional document for party and government organs, enterprises, institutions and social organizations to anticipate and arrange future work and activities. I'll give you a sample essay on the personal work plan of a supermarket salesman. I hope you like it!

Personal Work Plan of Supermarket Salesman 1

Emerging supermarkets should do a good job in overall development planning, start from single supermarkets, gradually turn to super-large comprehensive supermarkets, and establish chain supermarket brands.

I. Operation and management

1. Define the organizational structure of the company.

(1), manager (1)

(2), deputy manager (1 person, not set, all directly managed by the general manager)

(3) Business Department: According to the actual situation of the company, you can set up supervisor positions in various regions.

(4) Finance Department: Cashier and Accountant (2 persons are expected)

(5) Administration and Personnel Department: personnel, procurement, warehouse management and other positions (3-5 people are expected).

2. Pricing management

Price war is also a means of competition, which is not undesirable, but the pricing should be moderate, which can not only achieve the company's goals, but also benefit the long-term development of the market. First of all, we should compare the competitive products in the market with the prices of our company. We can divide the products into three aspects: high-grade, middle-grade and durable. It is also necessary to compare the quality, cost and style of products with competitors, and analyze the reasons for price differences, as well as market advantages and market positioning. On this basis, we can get the pricing standard and product price.

3. Marketing

(1), we can put advertisements in local media, large-scale outdoor advertisements, body advertisements and POP advertisements, and we can also publicize them through online media, and make overall arrangements in stages according to different markets.

(2) Promotion activities

Generally, the local promotion activities should be reported to the manufacturer for approval by the agent, and the manufacturer will give support to the scale of the activities.

1. Buy and give: The specific method is to increase sales, buy the full amount of goods and give the corresponding items. 2. Discount: When there is no better promotion idea, discount is the promotion method. Discounting goods is the most direct method and the most acceptable method for consumers. But the terminal is now facing a dilemma, that is, in some festivals, many manufacturers are offering discounts. You get a 20% discount, and I'll get a 20% discount. In this way, the promotion effect of many manufacturers is not obvious. Therefore, when carrying out discount promotion activities, you can draw a special area to distance yourself from other brands. In addition, attracting consumers into the store with special prices can drive the sales of other commodities.

(3) The promotion of coupon points can be done not only on holidays, but also on weekdays. Generally divided into: consumer cards and coupons, the implementation of the points system for long-term gifts. Therefore, gifts must be attractive. 4. Cash back: This promotion method is attractive because of direct cash back. However, when doing sales promotion, we should pay attention to the amount of cash back, not to exceed the limits of merchants, which is attractive. Therefore, a reasonable cashback amount is very important.

(5) snap up, allowing consumers to snap up goods in terminal stores within a specified time, which can be free or discounted. This kind of promotion means is often done in terminal giants such as Gome and Suning, and the effect is also very obvious. But remember, to do such activities, we must do a good job of security. If the scene gets out of control, the consequences will be unimaginable.

(3) Terminal construction: according to the sales policy, provide corresponding display cabinets, shelves, flags, leaflets, banners and other terminal advertising materials.

4. Store management

(1) It is very important to design a storefront with less surrounding environment and atmosphere, which is directly related to consumers' impression of your store and business performance. Therefore, when designing, we must design according to the characteristics of our own products and the characteristics of the target consumer groups. In particular, we should pay attention to the channel design, and don't make too many detours, so that customers can browse all the goods inadvertently. Where there are paragraphs, it is necessary to design something that attracts customers and turn disadvantages into advantages. In addition, don't let customers feel hindered in product display or foreground design.

(2) It is very important to display goods effectively. If customers can see at a glance and choose easily, sales will be promoted invisibly. Therefore, the displayed goods should be properly classified and placed neatly, so that consumers can easily find the goods they want.

(3) Increasing customers' shopping fun Nowadays, customers are no longer satisfied with only buying what they want, but also enjoying the fun of shopping. Therefore, when designing a store, we should not only consider our own format, scale, customer class and commodity display, but also pay attention to service attitude, color and lighting.

(4) Pay attention to sales efficiency. When designing a store, we should consider improving sales efficiency. From the reception of consumers to the packaging of goods and the collection of payment for goods. It is necessary to leave appropriate space for the clerk to move so that these actions can be carried out quickly and effectively. In addition, commodity replenishment and inventory should be institutionalized.

5. Pre-sales and after-sales service

(1), truly respect customers. Most supermarkets shout the slogan of respecting customers, but only a handful of them really do it. You know, rude sales methods are not only manifested in employees' listlessness, rude attitude and lack of enthusiasm. Messy goods, unreasonable placement, no signs, messy prices and so on are all disrespectful to customers. Excellent supermarkets will turn the basic concept of respect into a series of specific operations around people, policies and environment.

(2) Establish emotional connection with customers. Most supermarkets ignore the opportunity of emotional communication with customers and focus too much attention on the price. However, the promise of low price may meet the rational requirements of customers, but it cannot stimulate their perceptual needs. Many supermarkets make the mistake of ignoring customers' feelings. They only pay attention to attracting customers by price, blindly emphasize cost saving, and completely ignore the pleasant feeling brought by the brand-new supermarket environment. On the contrary, excellent supermarkets strive to establish intimacy, love and trust with customers.

(3) Quick return service. The fast exchange service can also effectively establish feelings with customers, so that customers feel that there will be a very good guarantee for buying things in our store, thus trusting our store more and forming a good reputation among customers.

Second, the institutionalization of employee management.

1, corporate image

(1), employees must clearly understand the company's business scope and management structure, and can correctly introduce the company to customers and the outside world.

(2) When receiving guests' inquiries and requests, look at each other and answer with a smile. Never offend each other.

(3) Use language norms in any occasion, with moderate tone and volume. No talking loudly.

(4) In case of guests entering the workplace, they should be politely discouraged, and someone should receive them during working hours (including lunch time).

(5) Answer the phone in time. Generally, there should be no more than three rings. If the receiver can't answer, the nearest staff should take the initiative to answer, and make a record of answering important calls. It is forbidden to occupy the company telephone for too long.

(6) Employees should keep a good mental outlook during working hours.

(7) All employees must dress according to company regulations, maintain a good mental outlook and establish a good storefront image.

(8) During working hours, you are not allowed to leave your post without reason, chat, eat snacks or talk loudly, so as to ensure the quiet and orderly environment in the store.

(9) The employee's badge should be worn in a proper position on the chest, and should not be hung at the waist or other positions, and should not be hidden.

(10), keep the store clean and tidy.

2, employee attendance system

(1) Schedule: xxx in the morning? Xxx, xxx in the afternoon? xxx

(2), attendance registration, daily sign-in system, employees need to sign in every day (* * * twice a day).

(3) Employees shall not invite or sign attendance sheets for others.

(4) For those who arrive late and leave early, do not contribute to labor, do private work during working hours, play cards and gamble, or neglect their duties, depending on the seriousness of the case, the monthly allowance will be withheld or stopped until the salary.

(5), leave system

① Sick leave: 1 day, which shall be approved by the regional manager within 3 days; More than three days should be approved by the general manager. Leave formalities should be submitted to the regional manager for filing. Sick leave for more than 3 days requires a hospital certificate, and paid sick leave for two days every month. People who call in sick must have a formal hospital certificate. If there is no formal hospital certificate, it will be treated as personal leave. Exceptions in very special circumstances. In case of sudden illness, you need to inform the manager in time and go through the formalities of asking for leave after returning to work. Otherwise, it will be treated as absenteeism.

(2) All personal leave must be filled in in writing by myself and signed according to the prescribed procedures before it can take effect; Under special circumstances, you must call or write for instructions and go through the formalities within one day after the event, in order to be effective; Failure to follow the regulations will be regarded as absenteeism.

(6) absenteeism

One of the following circumstances shall be punished as absenteeism:

1) Those who leave without going through the leave formalities;

2) Employees apply for leave from the company and leave without authorization;

3) Those who fail to go to work on time after the quasi-holiday expires;

4) The reasons for asking for leave are inconsistent with the facts;

5) In case of being late for more than 2 hours (inclusive) but less than 3 hours within the stipulated or agreed arrival time, absenteeism shall be calculated as 0.5 days; Late for more than 3 hours (inclusive), absenteeism is counted as 1 day.

(7) The clerk must send a short message to the regional manager before 7: 00 every night to report the sales situation of the store today; Sales generated after seven o'clock are counted as the sales of the next day.

3, employee reward and punishment system

(1), requiring strict discipline, clear rewards and punishments, mobilizing employees' enthusiasm, and improving work efficiency and economic benefits; In line with the principle of fair competition and fair management, further implement the company's rules and regulations, strengthen the work flow, and clarify the post responsibilities. The Company formulates this reward and punishment system according to the cooperation matters and work processes among various departments.

(2) What is the reward and punishment system of the company based on? Combining rewards and punishments, meritorious deeds will be rewarded, and mistakes will be punished? Principle, linked to the employee's job responsibilities, combined with the company's economic benefits.

(3) Scope of application: This reward and punishment system runs through all the rules and regulations of the company, and all employees of the company must consciously abide by and supervise each other.

(4), reward or punishment

1. Punishment method: cash punishment (deducted from the salary of the current month and notified).

2. Reward method: The company can implement a red envelope reward system, which can be distributed at any time or at the end of the year according to the phased work assessment of each department.

(3) The company may set up monthly outstanding employee award, annual outstanding employee award, general manager special award and other awards.

(5) Reward employees who have the following performance.

(1), complete the work plan indicators, and create greater economic benefits;

(2), put forward reasonable construction suggestions to the company, adopted by the company, and achieved certain benefits;

(3) Working overtime frequently on holidays has achieved remarkable results.

(4) Maintain financial discipline, resist bad style, and have outstanding deeds;

(5), serious work, strong sense of responsibility, outstanding work performance.

6. Other contributions to the company that the general manager thinks should be rewarded.

(6) Employees who commit the following acts shall be given informed criticism and punished.

(1), being late and leaving early

(2) Play during working hours, get off work or engage in things unrelated to work.

(3) Minor negligence causes work mistakes and losses.

(4), not cleaning as required

(5) Those who maliciously attack or falsely accuse colleagues, slander others and create troubles.

6. Failing to attend the company's meeting training on time.

All landowners, don't cooperate with the work.

Today, those are not fake.

Pet-name ruby If the punished employee refuses to mend his ways, repeats the same mistakes, or refuses to listen to dissuasion or obey the manager.

We must understand that the operation and growth of an enterprise cannot be achieved overnight. Long-term development and stable development are our goals. Let's work together.

Personal Work Plan II of Supermarket Salesman

First, the definition of supermarket:

Self-service and centralized lump-sum payment are implemented to meet consumers' demand for one-time purchase of basic daily necessities, the division of labor mechanism of large industries is widely used, the professional and modern transformation of retail business processes and technological processes is implemented, and the retail format of chain operation is generally implemented.

Second, the development of supermarkets:

Supermarket was born in the United States, and it was born under the condition that the economic crisis swept the world. 1930 Michael? Karen opened the first supermarket? Kinkulun United Store.

At present, the three giants of the global retail industry are Wal-Mart, Carrefour and Metro.

In China, supermarkets originated from the birth of supermarkets in 1980s. In September1year, Shanghai Lianhua Supermarket opened its first real supermarket in a residential area. In the mid-1990s, the upsurge of developing supermarkets swept across the country. It was at this time that supermarkets in Wuhan began to develop. At present, there are more than 2,000 supermarkets in Wu Hanyou.

Third, the division of supermarkets.

The driving force of supermarket diversification: it is the primary problem of retail to better grasp customers and meet the specific needs of different customers. Divided by two factors, namely, the store area of the supermarket and the types of goods it operates, it can be divided into the following types:

Low-priced goods

There are many kinds of goods.

Brand shop

There are few kinds of goods.

Restrict the sale of goods

Ultra-low price sales in professional fields

According to different target customers, it can be transformed into:

1, traditional food supermarket, function and characteristics: area 300? 500 square meters, dealing in general food and daily necessities is the original model of the supermarket.

2. Standard food supermarket, function and characteristics: increased area 1000 square meters.

Fresh food reaches 30%-60% of the business area.

3. Large-scale comprehensive supermarket, functions and characteristics: area of 2,500? 5,000 square meters,

There is a suitable parking lot, which is a combination of standard food supermarkets and mass goods stores. A one-time purchase that can meet the basic needs of consumers.

4. Warehouse-style shopping mall, functions and characteristics: it covers an area of 10000 square meters, has a large parking lot, and implements the retail format of integrating storage and sales, low-price sales, limited service and self-sales, so as to realize low-price sales to legal persons and individual members.

5. Convenience store, function and characteristics: 80 district? 100 square meter, with the characteristics of immediacy, small capacity and emergency. Comprehensive banking, post and telecommunications, bookstores, express printing, fast food, pharmacies and other functions, open 24 hours a day.

Fourth, the supermarket merchandise raiders 1? Commodity positioning and management

Commodity positioning of supermarkets with different formats;

1. Commodity positioning of traditional food supermarkets: mainly engaged in food and daily necessities, with food accounting for more than 70% of all commodities.

2. Positioning of standard food supermarket: food accounts for about 70% of all commodities, but fresh food accounts for 50% of all foods.

3. Positioning of large-scale comprehensive supermarkets: Add department stores (clothing) on the basis of standard food supermarkets that operate fresh food and general food daily necessities.

Clothing, shoes and hats, household appliances), food and non-food each account for about 50% of the goods.

4. Commodity positioning of warehouse-type shopping malls: Compared with large supermarkets, its operation mode mostly adopts wholesale distribution. The target customers are mostly small and medium-sized owners, enterprises and institutions, and the membership system is mostly implemented.

5. Commodity positioning of convenience stores: mainly engaged in ready-to-eat, ready-to-drink and ready-to-eat goods, such as noodles, drinks, cigarettes, magazines and convenience services.

20. Selection and guarantee of commodities (main commodities).

1, 20-80 principle

2, 20 commodity catalog adjustment: due to season, supply factors, consumer demand.

Adapt to change.

3. 20 Commodity guarantee: Through six priority guarantees, 20 commodities will be brought into full play.

Go to work. That is, purchasing priority, purchasing fund priority, storage location priority, distribution priority, display priority and promotion priority.

Five, supermarket commodity strategy 2? purchasing management

The difference between centralized procurement system and decentralized procurement

Organization of purchasing business of supermarket chain companies;

Purchasing business process of supermarket chain companies:

Contents of procurement business negotiation and contract performance

1, negotiation content:

A. Three constraint documents: commodity purchase plan, commodity promotion plan and supplier document.

B content: commodity, quantity, delivery, return, promotion, payment terms, price and price discount.

2. Contract performance: A. Order B. Quality control C. Payment ()

Pricing strategy of intransitive verbs;

Unified pricing policy:

1, unified pricing policy is an important part of chain operation.

2. Is there a unified pricing policy? Unified price)

3. reflect the goods? Overall management? Principle.

Pricing method:

1, variety pricing method: one brings profits; The other is adaptation? Complete the purchase at one time? The conditions of corporate image goods, such goods reflect the image of cheap, time-saving and convenient.

2, high turnover commodity pricing method:

Lower than the price of competitors, sometimes the contribution rate of cash flow exceeds the contribution rate of supermarket profits, which becomes the first interest goal of enterprises.

3. Discount pricing method:

Divided into: A. One-time discount B. Cumulative discount C. Seasonal discount D. Discount, etc.

Seven, promotion strategy:

Promotion and its classification and function

1, definition: supermarket promotion refers to the activities that supermarkets use various advertising media to convey the information of goods and services to customers in the store, causing buyers to take actions to realize sales.

2. Classification:

A, from the mode of communication, it can be summarized into two categories: one-way communication, such as special price, coupon, gift promotion, etc. Two-way communication, such as consultation, award-winning answer, etc.

B, from the role and effect division: product promotion in the market and consolidation of repeated purchase promotion.

The influence of promotion on supermarkets;

1, promotion is the main means to achieve large share sales.

2. Promotion is a sharp weapon of competition. Stimulate purchases and digest inventory.

3. Promotion is a demonstration of the vitality of supermarket chain companies.

Promotion misunderstanding:

Improper promotion, especially price reduction or disguised price reduction, is the harm of promotion and the damage to the brand, which is manifested in:

1, reducing the profitability of the brand.

2. Enhance the price sensitivity of consumers.

Eight, marketing control

Purchasing control: the indicator system is used to evaluate purchasing personnel and control purchasing in detail, including the following indicators:

1, sales target.

2, commodity structure indicators (in order to reflect the characteristics of the format and meet the needs of target consumers).

3. Gross profit index.

4. Commodity turnover days index.

5. Channel profit index.

6, new commodity introduction rate index.

7, commodity elimination rate index.

Accounting is a means of control. Due to the needs of competition, supermarket chains require the establishment of an accounting system that adapts to frequent price changes. Comparison of two accounting systems;

From the above, we can see the benefits of the single purchase price accounting system:

A. In daily operation, frequent price changes and discounts of commodities have become the main means of business promotion. Single product purchase price accounting can save the financial accounting process of commodity price changes and meet the needs of market competition.

B. Through this accounting system, the operation and operation status of funds can be timely fed back to decision makers, which is fine management.

Payment control:

1. Control of payment terms

2. Payment review:

After determining the payment to the supplier, financial payment review is required:

A. check whether the supplier's fare is consistent with the contract price.

B, check whether the invoice is standard.

C, review the invoice price

D. check whether the manufacturer's fees have been withheld.

E. Check whether the goods returned by the manufacturer have been returned.

Personal Work Plan of Supermarket Salesman 3

In the first half of 20 _ _ _, under the care of the city leaders and the strong guidance of various functional departments, all the staff continuously deepened the working ideas of link control and process management of the group company, taking operation as the center, market as the guidance and standardized management as the guarantee, constantly improved and upgraded, and gradually gained the recognition of the majority of consumers and became the first choice for shopping recognized by local consumers.

In the first half of 20__, we * * completed the sales of goods 1 billion yuan, an increase over the same period last year. Looking back on the first half of the year, we mainly did the following work:

1 half a year, in addition to carrying out promotional activities according to the marketing plan planned by the headquarters, other distinctive marketing activities were actively carried out in combination with the local characteristics of Shouguang, which achieved high visibility and ideal sales volume;

2. Improve the supermarket commodity quality management system, check the goods in the supermarket and the processing points outside the supermarket for many times, and make effective rectification, which fundamentally protects the interests of consumers.

3. After sufficient sales analysis and market research, we eliminated nearly three kinds of goods whose sales could not reach the set target, and launched a variety of marketable goods. In addition, according to the characteristics of large output and sufficient supply of local fruits and vegetables, we have expanded local procurement of local products, reduced procurement costs, expanded gross profit margin and increased sales.

Operation is the center of our work, but management is the guarantee of operation. We have always adhered to the working idea of paying equal attention to operation and management.

1. After full investigation, on the basis of increasing daily inspections, employees with strong sense of responsibility and dare to take responsibility were transferred from various departments, and a part-time quality inspection team was set up to supervise and supervise the management order, work discipline, product quality, gfd and sanitary conditions in the supermarket, and achieved good results.

2. Improve various systems and processes. According to the working idea of link control process management of group companies, the existing workflow and working standards of supermarkets are combed in detail.

In March, a large-scale training activity was held for key employees and managers. Train supervisors and employees by watching videos and giving lectures, and carry out supermarket service month activities. The relevant links and aspects of supermarket marketing were specially inspected and rectified.

In the second half of 20 _ _ _, we will continue to carry out all kinds of work according to the instructions of the Municipal Party Committee, the Municipal Government and the Trade Bureau, especially in terms of operation. We will devote enough energy to in-depth research, carefully plan and organize all kinds of marketing activities, and strive to make the store's operating performance reach a new level.

1, through various forms to increase communication and coordination among employees, departments, supermarkets and related functional departments, improve work efficiency, discover talents and cultivate talents. Discover the advantages of employees, encourage employees and make them progress.

2. Continue to expand regional markets and expand business scale. At the same time, it will further strengthen corporate social responsibility, better integrate into urban civilization construction, employment and other issues, and help the government solve problems.

3. Continue to deepen the working idea of link control process management, find out the bottleneck of work development, improve the workflow and create better working conditions for employees.

4. Do a good job in the safety of the company.