What is crossover marketing?

"Crossover" represents the fusion of a new attitude towards life and aesthetic style. The biggest benefit of crossover cooperation for brands is that it allows originally unrelated elements to penetrate into each other and integrate with each other, thus giving the brand a sense of three-dimensionality and depth. Different brands that can establish a "cross-border" relationship must be complementary rather than competitive. The complementary here is not the complementary function, but the complementary user experience. Crossover marketing refers to breaking the traditional marketing mindset, to avoid fighting alone, to seek non-industry partners, to play the synergistic effect of different categories of brands. The essence of cross-border marketing is to realize that multiple brands interpret the same user characteristics from different perspectives.