What are the ways of new media promotion

New media marketing methods are:

1, search engine marketing (SEO/SEM) search engine marketing has not lost its value, and even will never lose its value. The current science and technology can only rely on the text to carry out an accurate search, in front of a massive source of information, people must obtain information based on the search engine, so there is a demand for search engines have value, and search engine-based marketing is essential. Search engine marketing is not a traditional marketing approach, it is also based on the Internet marketing, and mobile Internet search engine marketing is gradually developing, search engine marketing is destined to play a prominent role in the new media environment.

2, WeChat marketing, WeChat marketing is currently the most popular marketing method, there is no one. Not to exaggerate the role of WeChat marketing, and even a number of views that every business needs a chief editor, WeChat marketing is the current mainstream marketing. WeChat is a natural instant messaging tool and a natural social platform, WeChat has the potential to develop is very large, and WeChat officials are also ambitious to realize the dream of "connecting everything", follow the big brother to go certainly right. At least, there is no better platform to replace the marketing function of WeChat.

3, microblogging marketing, microblogging has a timely, fast spread of the characteristics. Microblogging is a natural harbor of information, netizens can express their views, flexibility, which is the advantage that WeChat does not have. Many news media will be microblogging as their second platform, microblogging can be quickly disseminated to the public, as long as the important news of the day through the microblogging can be informed. In addition, the microblogging information flow advertising can play a good dissemination effect.

4, forum marketing, a variety of old network community forums have been unable to return to the glory of the year, a variety of news about the end of the world, the cat and other community decline, which is an indisputable fact. But the forum is just a form of network media, its role can be changed, there are people where there is a community, but now the community is more "small and beautiful". Millet community is the best embodiment of the marketing value of the forum, the forum has a lot of disadvantages, but as long as the user can do a good job operating can bring more marketing value. Meizu community, pollen club, 360 OS community, etc. are all a model, the community has become the enterprise user operation platform, the value is still there.

5, other social media platforms, stranger, beauty shoot, everyone, etc., this type of platform users are more accurate, the influence of the age of WeChat microblogging, but the value of the dissemination is also good, after all, are more than 100 million users of the platform. This kind of platform marketing need to company product user habits in line with the product characteristics, such as RenRen is a student group, then the main consumer of enterprise products must be students, otherwise there is no significance.