Company operation plan

Website planning and operation scheme 1

I. Market analysis

In market analysis, we need to pay attention to the following questions.

1. Functions of the website

The website must have novel content, and the new page effects and functions can not only attract visitors, but also provide entertainment for them.

2. The interests of netizens

What netizens get from the website itself is what we are most concerned about. To build a website, we must let netizens know what they have gained from it, so as to reflect the significance of the website itself.

3. Hospital customers (netizens)

Customers are also a kind of propaganda force, which can make people who don't understand understand, and those who understand better understand.

4. The website construction should conform to the overall image of the hospital.

Second, content planning.

1. Plan the website content according to the purpose and function of the third-party website.

2. The website column is programmed by the website, and the relevant content is in the charge of a special person. Note: the content of the website is the most important factor to attract visitors to visit the website. No content or useless information will attract visitors who browse in a hurry. The information people want to read can be investigated in advance, and people's satisfaction with the content of the website can be investigated after the website is published, and the content of the website can be adjusted in time.

Third, web design.

1, web page design and art design requirements, web page art design should generally conform to the overall image of the website, to comply with ci specifications. Attention should be paid to the application of colors, pictures and layout planning of web pages to maintain the overall consistency of web pages.

Web design is checked by the artist. The overall image and specifications must conform to ci, echoing from top to bottom. The placement of pictures and modules also has its own characteristics and styles.

2. In the adoption of new technologies, we should consider the geographical distribution, age class, internet speed and reading habits of the main target groups.

Different people have their own habits, just like being left-handed, so we should choose a moderate mode according to different ages, internet speeds and reading habits so that everyone can read comfortably.

Fourth, website maintenance.

1, content update and adjustment.

Web pages must be updated and adjusted within a period of time so that visitors can see new content.

2. Formulate website maintenance regulations to make website maintenance institutionalized and standardized.

Formulate the system and standard table of website maintenance, which is responsible by special personnel to ensure the quality and efficiency of website operation.

Verb (abbreviation of verb) website publishing and promotion

1. Advertising campaign released after website testing.

After the website is tested, the advertising effect can be achieved through media or online publicity to achieve more visits.

2. Website promotion

Online promotion: mass email, SMS, telephone, soft text, online alliance, public forum, sns, Weibo, resource cooperation, etc.

Offline promotion: leaflets, posters, print media, logo gifts, membership cards.

VI. Website Topology Structure

Operation plan scheme 2

First, the entrepreneurial background

At present, the automobile is a very important part in the development of national economy.

The Development of China Automobile Industry

Generally speaking, the automobile market in China is not very good. Citizens are willing to buy cars in the surrounding big cities, but dealers in many cities have a hard time, and some sell at a loss, and even the basic costs cannot be recovered. There are many reasons for this:

The layout of automobile sales points in China is unreasonable.

Throughout Central China and even North China, there are various automobile markets, large and small. There are four or five automobile cities alone, and everyone claims to be the first in Shaoxing, such as Chengdong Automobile City, Ke Qiao Automobile City and Zhuji Automobile City. There are also many automobile markets and gathering places, such as Huamei second-hand automobile market, Tong Yuan Auto Parts Plaza, Beifu Line and Mazhen Road.

The so-called agglomeration effect mainly means that a large number of similar or complementary enterprises gather together to produce, sell and serve on a large scale under the scale economy. At present, the automobile market in Shaoxing is dominated by small tribes, and individual groups are fighting alone, which is extremely inconvenient for the development of enterprises and also inconvenient for consumers to see and buy cars. The success of various xx streets in China shows the benefits of enterprises gathering together.

Compared with other industries and enterprises, automobile 4s stores have their own characteristics. They are large-scale investments, and the return on investment cannot be recovered in the short term. Once the store is opened, it will take at least five years to recover all the investment, and it is impossible to move. This has become a big problem that hinders the development of China's automobile. Citizens in many cities have sufficient purchasing power, but the concept of car purchase needs to be improved.

According to the statistics of relevant departments, take our local area as an example. In the first half of XX, our local per capita income surpassed Shanghai, ranking first in the Yangtze River Delta region. Faced with such purchasing power, which car dealer is not greedy? However, once a car dealer opens a 4s shop, he will find that the consumption concept of citizens here in Shaoxing is quite different from theirs.

The first thing that many people in China think of is to deposit money in the bank. They are very rational when buying a car and are very sensitive to the price. They like to buy cars in surrounding big cities, such as Hangzhou and Shanghai. How to correct these old ideas of buying a car requires the efforts of local car dealers in Shaoxing and the attention of various media.

The lack of automobile media increases the cost of enterprises.

Consumers and businesses should communicate in a timely and comprehensive manner so as to make their services and products better! At present, there is no such professional channel in Shaoxing, and with the help of traditional media, enterprises can't convey a lot of automobile information to consumers in time and comprehensively, which increases the cost of enterprises.

At present, in the fierce competition of China automobile market, automobile dealers not only pursue cost performance, but also pursue promotion and service. Whoever can convey the information in his store to the users in the first time may win in the fierce business war. Whoever can get more user feedback in customer service can make a better service system and win long-term success.

In view of the development of national and local automobiles, the emergence of local automobile networks has become the necessity of economic and social development.

Second, team building.

After fully investigating the development of the local automobile industry, we realized that

Because of the necessity and urgency of the existence of local automobile networks, a group of Internet veterans gathered to start planning and preparing local automobile networks.

Technical team: Our technical team adopts the ladder structure of alternating old and new, which can ensure the vitality and stability and avoid the immaturity of technical conditions. Personnel representative:

Cai: Senior Network Engineer

Zeng Xiaoteng: Bachelor degree.

Operation team: gather a group of professionals who operate portal websites in various places and lead a group of positive team members to operate stably for a long time. Personnel representative:

Zhang: Senior Internet planner and operator.

Shen: Bachelor degree.

Planning: relying on the powerful planning power of the planning alliance and combining the ideas of planning elites all over the country, we will make perfect planning.