What are the types of crm?

First, according to the server, it can be divided into product CRM and rental CRM.

Product CRM, the server is set up inside the enterprise, the CRM system is installed on the server inside the enterprise, and the data is kept by itself. Generally, it is a one-time purchase for life use, and only a small service fee is required every year. Representative brands: UFIDA TurboCRM, Zhike CRM and Microsoft CRM.

The leased CRM, CRM system and server are all provided by software suppliers, and the data is saved by software suppliers in the form of monthly payment or annual payment. In the short term, it is better for enterprises with less budget, but after 2-3 years of software use, the total price can buy a better product CRM. Representative brands: 800 customers CRM, Xtools, salesforce.

Second, according to the product function, it can be divided into applied CRM and analytical CRM.

Application-oriented CRM, also called management-oriented CRM, has relatively simple functions. The basic CRM customer relationship management functions include customer data management, behavior record management, sales data management and order contract management. In contrast, applied CRM is cheap, and it is only a tool used by enterprises to control customer resources and manage employees' daily work.

Analytical CRM, in addition to the basic functions of CRM, pays more attention to the comprehensive analysis of enterprise data to find out the characteristics of key customers, sales fluctuation cycle, best-selling products and so on. Help managers analyze key points, formulate corresponding market planning and strategic decisions, and truly seize customers, seize markets and seize benefits. At present, the best analytical CRM in China should be Zhike CRM. The self-developed analysis functions such as "28 analysis", "year-on-year comparison", "enterprise diagnosis", "enterprise scale" and "strategic map" are unique and well received by customers.

Finally, another method is to divide the system into B/S architecture and C/S architecture according to the system architecture. At present, the mainstream system architecture in the world adopts B/S architecture, and so does it in China. But in many specific cases, it is necessary to use C/S architecture.

I hope the above information will help you, and I wish you success in your work!