Enterprise marketing management mode and management countermeasures

Enterprise marketing management mode and management countermeasures

Lead: In the current market environment, the marketing management mode of enterprises has gradually moved from traditional simplification to diversification. Enterprises should establish and improve the service system according to their long-term development planning objectives, and constantly improve and improve it in practical work.

With the rapid development of social economy, the market dominant position of enterprises is becoming more and more prominent. Judging from the present situation of enterprise management and development, its marketing management mode has also been improved and improved innovatively, from the traditional single mode to the modern diversified marketing mode, which is very beneficial to the development of enterprises and can greatly improve their comprehensive economic benefits.

First, the disadvantages of traditional enterprise marketing model analysis

Traditional enterprise marketing focuses on the profits obtained by enterprises. By formulating a certain marketing strategy and applying it to the production and service of products, we take profit as the primary goal of activities, ignoring consumers' own needs and actual interests. In addition, its post-service for products is not in place, and its commitment to users is difficult to achieve effectively. Driven by interests, the service concept is further diluted, which seriously affects the healthy and stable development of enterprises.

(A) lack of service awareness, lack of a sound service system

Enterprise's service consciousness is the embodiment of enterprise's sense of responsibility and emotion, and products generally only have use value and price. Without the infiltration of enterprise service consciousness, it will lose its vitality. Only by consciously infiltrating people's emotions and consciousness in the process of product manufacturing, design and circulation sales can we better reflect our own value. The traditional service system is not perfect, which makes the whole service model too monotonous, which is not conducive to the long-term development and evaluation of enterprises, and will also have an adverse impact on the whole service quality to a great extent.

(2) The marketing cycle is long and the actual benefits are poor.

Traditional enterprise marketing forms generally involve the services provided by the products of production enterprises and the services provided in the marketing process. So that enterprises can simply pursue interests and extend the service cycle when pursuing interest feedback. After reaching the set goal, they will no longer pay attention to the later service quality, which will greatly reduce the service effect of enterprise performance, which is not conducive to the long-term development of enterprises, and will have a certain disregard for their own interests.

(3) Management is unprofessional and chaotic.

In order to ensure the normal and orderly operation and development of enterprises, it is necessary to have specialized personnel to supervise and manage them. The lack of management professionals and insufficient professional quality and skill level will not bring practical benefits to enterprises. Lack of sense of responsibility and low loyalty to enterprises will lead to excessive turnover of personnel and further increase the difficulty of management. Moreover, from the current situation of most enterprises in China, the lack of professional management talents has become an important factor restricting the long-term development of enterprises.

Second, the advantages of modern enterprise marketing model analysis

Under the new situation, marketing is consumer-centered, and the final production plan of products is mainly determined according to the relationship between supply and demand in the market. It is market-oriented and aims at meeting the actual needs of consumers. It has the characteristics of new initiative and advancement. Modern marketing needs a systematic and integrated marketing activity, and corresponding marketing methods should be formulated according to the differentiated characteristics of the market and consumers, so as to maximize social benefits and promote social progress and stable and normal economic development. The marketing mode of modern enterprises greatly reduces the processing cost of enterprises and helps to increase their own sales opportunities. Driven by sales activities, they can provide consumers with more and higher quality services, meet the needs of customers as much as possible, and safeguard the legitimate rights and interests of consumers. With the development of society, modern information technology has been widely used in enterprise marketing mode, and gradually presents the characteristics of networking and informatization.

Third, the strategic analysis of modern enterprise marketing management

Judging from the current situation of enterprise marketing management in China, there are still many shortcomings, which seriously restrict the normal development of enterprises to a great extent. Moreover, under the current economic development situation, the competitiveness among enterprises has been greatly improved, and it is difficult to win by relying only on the traditional marketing model, which requires enterprises to flexibly use marketing management and new management countermeasures and adopt corresponding strategies according to different situations.

(A) actively develop and use new enterprise marketing management.

Under the new situation, continuous innovation and trying marketing management are the strategies of most enterprises, and only in this way can we ensure long-term development. The key of enterprise management is to establish a smooth channel of employee information exchange among employees and realize the innovation of marketing management. We should pay attention to the customer's service requirements and evaluation, investigate the customer's satisfaction from the customer's own point of view, and win the customer's satisfaction and loyalty to the enterprise as much as possible. However, for many current sales methods of enterprises, we must try to make targeted attempts, establish good relations with consumers, and carry out a series of marketing activities to meet the actual needs of consumers. At the same time, we should have enough knowledge of competitors, dare to innovate and try new marketing strategies.

(B) shaping professional management personnel

Enterprise managers should have a comprehensive understanding of enterprise employees, so as to carry out targeted training and planning for different employees and meet the actual talent demand of the post. For enterprises, one of the most important development countermeasures is continuous innovation, which is an important means to maintain the vitality of enterprises, but the essence of innovation mainly depends on talents, and professional management talents are an important condition for the stable and healthy development of enterprises. Management talents can provide a clear development direction for the overall development of enterprises, which is the key to the steady operation of enterprises. Therefore, according to the actual characteristics of employees, we can carry out the post-holding work in a targeted manner and give full play to its post role, so as to ensure that enterprises can maximize their benefits while ensuring service quality.

(C) improve the service system, innovative service awareness

Enterprises should establish a perfect service system according to their own long-term development planning objectives, and constantly improve it in practical work, fundamentally strengthen service awareness, innovate marketing means, effectively make up for traditional shortcomings with modern enterprise marketing means, ensure the close connection of all business links of enterprises, and promote their better development and operation in the current fierce market competition environment.

Fourth, summary.

In the current market environment, the marketing management mode of enterprises has gradually moved from traditional simplification to diversification, paying more attention to the actual interests of consumers. For enterprises, we must proceed from their own reality, actively adopt new marketing management strategies, grasp the actual situation of employees, carry out targeted marketing work, and ensure that all business links of enterprises are closely linked, thus promoting the development of enterprises in the direction of modernization.

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