The Influence of New Media on Traditional Culture

The change of communication mode and diversified presentation mode.

1. Transformation of communication mode: New media such as Internet, social media and mobile applications have greatly changed the communication mode of traditional culture. Traditional culture used to spread through books, newspapers, television and other traditional media, but the emergence of new media has made traditional culture spread more rapidly and widely through the Internet, social media and other channels.

2. Diversified presentation methods: New media can present traditional culture through words, pictures, audio, video and other ways, making traditional culture more vivid in front of the audience. This diversified presentation can stimulate the interest and curiosity of the audience and promote their understanding and cognition of traditional culture.