What do b2b, b2c and c2c all mean?

What do the terms O2O, P2P, B2C, C2C and B2B mean? Friends who care about the Internet will often encounter these English abbreviations, but what do these abbreviations mean? According to my own understanding, I will give you a comprehensive explanation of these puzzling words.

B = business, that is, enterprise; C = customer, that is, consumer, so that you can understand these abbreviations; M=Medium, that is, B2B:(Business To Business) Business To Business transaction refers to a business model in which enterprises exchange and transmit data and information through private networks or the Internet. It closely integrates the intranet with customers through B2B websites, and provides better services to customers through the rapid response of the network, thus promoting the business development of enterprises. B2C: (business-to-consumer) Business-to-individual transactions, abbreviated as "business-to-customer" in Chinese. "Business-to-customer" is a mode of e-commerce, that is, a commercial retail mode that directly sells products and services to consumers. C2c: (consumer-to-consumer) People-to-people transaction C2C is actually a technical term of e-commerce, and it is an e-commerce between individuals. O2O: (Online to offline) Online to offline transactions. With the introduction of the concept of internet plus, O2O has become more popular now. What is O2O? O2O, online to offline/offline to online, is translated as "from online to offline" or "from offline to online" in Chinese. A simple understanding is to get online and offline, turn online traffic into offline consumption, or conversely drain offline consumers to online. For the internet industry, more refers to the former, that is, combining offline business opportunities with the Internet.

O2O should be the hottest word in the Internet industry in the past year. Many discussions about O2O say that this concept comes from the United States. But what I want to say here is that I have never heard of O2O abroad, and I can't find the search record of the word O2O in Google Index. In Wikipedia, the word O2O has only Chinese entries. This does not necessarily mean that O2O is a concept invented by China people. But the rise of the concept of O2O in China. I think there are two reasons why O2O appeared in China, not in the West. First, China has a large population and vast territory, which leads to low labor costs and poor offline information circulation. Therefore, on the one hand, offline businesses in China have a strong demand for online dissemination of business information, on the other hand, they have cheap and efficient logistics and service systems to ensure the completion of closed-loop consumption. The highly developed information dissemination system and high-cost logistics system in the West determine that they are not interested in O2O. Second, the core of the O2O marketing model is online prepayment. The developed credit card payment system in the west makes them not rely on online advance payment. Alipay and WeChat payment have no market in European and American financial systems. Online prepayment is not only the completion of payment itself, but also the only sign that a certain consumption can be finally formed, and it is also the only reliable assessment standard of consumption data. The whole operation from online to offline depends on online prepayment. Internet ++o2oo 2 o combines offline business opportunities with the Internet, opening up new market channels for traditional enterprises. Nowadays, the business of traditional enterprises is becoming more and more difficult and the cost is gradually increasing. But through the method of O2O, the marketing cost can be reduced and new market channels can be opened up. For example, in Nanjing, a young man named Wang opened a fruit shop, and his business was very deserted. Later, his friends asked him to look for opportunities online, so he found someone to set up a website and sell his products through online channels. I didn't expect the monthly turnover to reach more than 300 thousand now, and it was also reported by local media in Nanjing. Of course, there are many ways to combine offline business with online business, but now the traditional business is Internet-based, which is an inevitable trend.

How can I play O2O? O2O means something to you when you think it's important, but it means nothing to you when you think it's not important! For traditional enterprises and entrepreneurs, what we have to do is not to watch tourists, not to watch the excitement here. A new business phenomenon and business logic, we have to think about how to use it for me, because we are doing business seriously! Study if you don't understand; If you understand, just roll up your sleeves and do it. If you want to move your business online, you need a carrier to show your products, either build a website platform or an online shop, because only in this way can others find you. In fact, it is very easy to be a website and apply for an online shop. The most difficult thing is how to get traffic. Traffic is equivalent to customers in our traditional business. If you let the website get traffic, you can't do without SEO optimization technology. If online stores get traffic, it is inseparable from the technology of e-commerce. These are two mainstream Internet traffic promotion technologies, and they are also sharp tools for our traditional enterprises to explore Internet channels. So if you want to play O2O, you must learn these two technologies. There are many tutorials in this field on the Internet now, but many of them are out of date, because the Internet is constantly changing. In order to avoid letting everyone learn wrong and outdated knowledge, I joined forces with awesome people on the Internet to form a group, and friends who want to learn SEO and e-commerce can come here to study. The first few numbers in this group are: 2? 6? The middle number is: seven, eight, three, and the final number is: 6? 0? 2. You can find them by combining them in order. What I want to say is, unless you want to learn this knowledge and strive for an internet opportunity for yourself, don't come just to join in the fun.

2. What is 2.P2P? P2P is the abbreviation of English peer-to-peer, which means person-to-person. Most of the explanations are that P2P is a network financial model. This is not wrong in most cases, but it only focuses on internet finance, but actually does not really understand the essence of P2P. Peer-to-peer peer-to-peer lending, also known as Peer-to-Peer peer-to-peer lending, is a private micro-lending model, which gathers small amounts of money and lends them to people in need. Individuals can provide small loans to other individuals through third-party platforms (P2P companies) on the premise of charging a certain service fee. But in fact, P2P is not limited to the field of Internet finance, but permeates many aspects of the Internet. Peer not only refers to individuals in English, but also emphasizes the equality of ability and status between people. In other words, peer-to-peer status is the core of P2P. This feature is reflected from the network topology to the cultural field it produces. Some western scholars believe that P2P is the fundamental feature of the Internet, which is essentially different from the top-down mode of mass communication, turning the professional stage into a platform for everyone to participate.

3. What are B2B, B2C and C2C? B = business, that is, businessman/businessman. C = customer, i.e. customer/consumer. So literally, B2C is "business-to-customer", that is, commercial retail, which sells products and services directly to consumers. Enterprises provide consumers with a new shopping environment-online store through the Internet, and consumers can make online shopping and payment through the Internet. B2B means "business-to-business", which refers to the marketing relationship between enterprises. Both the supply and demand sides of e-commerce transactions are merchants, and they complete the process of business transactions with the help of Internet technology or various business network platforms. C2C is "customer to customer", that is, e-commerce between individuals. Taobao is a typical C2C platform. Everyone can open a shop and buy it. Therefore, the WeChat business that has emerged in recent years should also belong to C2C mode. In recent years, there has been a concept of P2C, that is, production for consumers and goods for customers. Products are delivered directly from the production enterprises to consumers without any transaction links.

Here, I'm going to popularize the knowledge of internet plus and several meanings of "internet plus".

At present, "deconstruction" is very popular, whether it is business, industry, film or music, it will be completely new because of deconstruction, and at the same time, it can also make people see through some of its essential things. To put it bluntly, it is to explain a word or a thing in a more understandable language, dig out its connotation and show it to users. Here, Viagra also tries to deconstruct "internet plus" in order to dig out the deeper meaning of "internet plus".

Internet thinking+

The first connotation of "internet plus" is "Internet thinking+". The first step for traditional enterprises to integrate into "internet plus" is to understand the Internet, so understanding Internet thinking is a basic start. What is Internet thinking? In the long-term development of internet business model, many internet companies have accumulated a large number of cases and data, which is enough for them to sum up a set of methodologies suitable for their own development. This methodology can be regarded as Internet thinking. Internet thinking is summed up by internet companies, which is more suitable for online business model, so it is not suitable for offline operation of traditional enterprises. "internet plus" requires traditional enterprises to understand Internet thinking first, and then explore new business models in combination with the actual situation.

Typical Internet thinking includes Lei Jun's seven-character formula of "concentration, extreme, reputation and quickness", as well as other Internet thinking such as ecological thinking, platform thinking, free thinking and cross-border thinking. It is these rich Internet thinking that constitute a wide variety of Internet business models. Internet thinking is like the standardized process of catering enterprises, which is characterized by rapid replication. However, Internet thinking is not everything. At present, more so-called "diaosi, fans, iteration" and other Internet thinking are based on product operation, commercial marketing and user service, and are not the concrete embodiment of business model.

Internet channel+In the eyes of some Internet people, the Internet is a tool, and Viagra agrees with this view. Just like age of steam and the electric power era before, these tools liberated more labor and engaged in more work, which brought greater convenience to production and life. As a tool, the great contribution of the Internet is that after the arrival of the Internet 2.0 era, the Internet has become a new channel for business marketing and trading. This channel is the same as other offline channels, but it is more efficient. Online payment makes it easier to buy goods, and there are more kinds of goods online. What's important is that the internet channel has increased the market of merchants by more than ten times, completely breaking through the concept of region, and it is also possible to sell goods to further places without a regional agency mechanism. Internet plus's business model is successful, because the Internet has created a new marketing and supply channel in business. With this channel, all transactions are not a problem. Theoretically, any commodity in any industry can be traded online. Since the birth of e-commerce, basically all the goods you see have been put into online shopping malls. Therefore, when discussing "internet plus", we should study the attribute of "Internet channel+". Whether B2B or B2C, channels are an important part of Internet transactions.

Internet platform (ecology)+

The Internet has developed into the era of 3.0 and entered the era of comprehensive services in internet plus. In addition to a particularly large market, large-scale online merchants have despaired of those industries that are not big enough, but a large number of industries need Internet services. Big businesses simply make a website that only serves sellers and buyers, but they are not engaged in this industry. This is the main platform we have seen so far. E-commerce platform, logistics platform, social platform, advertising platform and other platforms are available. Later, these platforms began to be vertically subdivided, and more professional platforms such as beauty, fresh food, alcohol and footwear appeared. The essence is e-commerce, integrating social, logistics, marketing and other tools, providing maximum services for buyers and sellers, and earning service fees by profit model. These platforms are getting bigger and bigger, and they are not limited to their own industries. They attracted more technologies and service providers through the platform and started cross-border development. For example, social platforms can do games, e-commerce and hardware, and e-commerce platforms can also do literature, movies and sports. These platforms will do almost all kinds of hot industries that can be seen at present, and some seemingly unrelated businesses have also been included in their strategic development needs. The way to achieve this goal is through cooperation with other enterprises and mergers and acquisitions. What they can do, what they can't do or don't want to do are all handed over to others, thus forming an internet ecology similar to the natural ecology with the same value chain. Traditional enterprises can be integrated into the "internet plus". On the one hand, they can make their own platforms or ecology; on the other hand, they can join a platform or ecology in the early stage, sitting on those platforms that they are unwilling or unwilling to do, and realize the initial transformation of enterprises through platforms and ecological strategies. The platform will provide enough help and support for enterprises, which is probably the only way for traditional enterprises to transform in the future. Most enterprises will choose to walk on two legs, one is platform and ecology, and the other is enterprise's own exploration to avoid the risk of unsuccessful transformation. Internet of Everything+For Internet of Everything+,this can also be called "Internet of Things+". Although intelligent hardware and Internet of Things are everywhere now, there is still a long way to go to realize the real "Internet of Everything+",that is, the future "internet plus" form. The "internet plus" was put forward precisely because the future will be an era in which everything is connected, from commerce to things, to people and things. This will lead to more business models and the ultimate goal of "internet plus". Because at that time, commerce and enterprises were no longer online and offline, the whole society was in a state of "great unity", there would be no so-called enterprise transformation, and "internet plus" had completed its mission. About the future of internet plus.

How to Understand "+"In addition to deconstructing the Internet part of "internet plus", here is a brief talk about "+". This "+"can be regarded as connection and integration, and all parts between the Internet and traditional enterprises are included in this "+". There will be the government's promotion, support and supervision of the internet plus, the services of enterprise transformation service providers, the constant visits of Internet enterprises to traditional enterprises, the uninterrupted discussions between traditional enterprises and Internet enterprises, and the various devices, technologies and modes connected by wire and offline. If you look through the information, there will be more content in it. In short, this "+"is policy connection, technology connection, talent connection and service connection, and finally realizes the docking and matching between Internet enterprises and traditional enterprises, thus helping to complete the historical mission of mutual integration. Technically, "+"may refer to wireless networks such as WiFi and 4G, LBS of mobile Internet, various sensing technologies in sensors, online and offline connection in O2O, thousand yuan consumption in scene consumption, human-computer interaction in artificial intelligence, remote printing technology in 3D printing, industrial robots in production workshops, and intelligent factories, intelligent production and intelligent logistics in Industry 4.0. I won't list them here, and there will be more updated technologies to serve internet plus in the future. This article mainly talks about what internet plus is. In fact, apart from the definition, most of them are related to "internet plus", which is my research. In other words, what I know about "internet plus" is what I wrote today, which is not necessarily accurate and comprehensive. I look forward to more relevant people to discuss with me. The technology mentioned in the "+"part at the end of the article is familiar to people in the industry, but it may still be very new to traditional enterprise practitioners. I will describe the details of these technologies in another article. I hope all friends who are concerned about "internet plus" will continue to pay attention.