Please talk about how to localize advertisements from the perspective of traditional culture.

1. The richness of traditional culture in China:

Traditional culture is a national culture that reflects national characteristics and features, and it is the overall expression of various ideological cultures and ideologies in national history. China's traditional culture, with Confucianism as the core, is combined with Taoism, Buddhism and other cultural forms, including: ancient prose, poetry, ci, qu, fu, national music, national drama, quyi, Chinese painting, calligraphy, couplets, riddles, shots, wine orders, two-part allegorical sayings and so on. , with rich cultural forms and cultural connotations.

2. From the perspective of Confucian culture, analyze with examples:

The concept of ethical norms in Confucian culture has been carried forward by later Confucian scholars, forming a set of concepts that have influenced the Chinese nation for thousands of years, which has a great influence on the theme expression of modern advertisements and has far-reaching significance.

In modern advertising communication activities, brand personality is often expressed with the theme of Confucian traditional moral and ethical norms to adapt to people's cultural and psychological structure. Affection, benevolence and other contents have become common themes in advertising performance.

The national brand "sculpture" created by Angelababy Legend Advertising Company for Naaisi, Zhejiang Province, whether it is the TV advertisement of washing powder-mother and child or the advertisement of toothpaste-stepmother, highlights the characteristics of good quality and low price in the strong family ethics; Ericsson's image advertisement "Father and Son", the "most touching advertisement" among the "best advertisements in 20 years" judged by New Weekly magazine, is most touching because of its concern and touches the father-son relationship that blood is thicker than water in people's hearts.

3. For the localization of traditional culture, the essence of traditional culture should be integrated into advertisements and combined with local culture, which conforms to the values of local culture and thus realizes localization.