What is meant by web design

Introduction: Web design (web design, also known as Web UI design, WUI design, WUI), is based on the information that the enterprise wishes to convey to the viewer (including products, services, concepts, culture), the functional planning of the website, and then the page design and beautification work. As one of the external publicity materials of the enterprise, a beautiful web design is essential to enhance the brand image of the enterprise on the Internet.

Web page art design (also known as website art, art design) in a sense can be called "eye ball work", web page art creation to be able to fully attract the attention of visitors, so that visitors have a visual sense of pleasure. Therefore, when creating a web page, it is necessary to closely integrate the overall design of the website with the principles of web design. In a sense, web art is a major factor in the success of a website.

Web art design is consistent with the overall image of the site, in line with artistic norms and website standards, focusing on web color (primary and secondary colors), the application of images and layout planning, to maintain the overall consistency of the web page.

Web page design points

1, the web page is the main window for customers to visit the site to obtain information. For this reason, the page download speed, easy to visit the page, no error links is the most important requirement for the design of web pages.

2, the website is the portal of the enterprise. For this reason, the web page art design is generally consistent with the overall image of the enterprise, in line with CI norms. To pay attention to the web page color, picture application and layout planning, to maintain the overall consistency of the web page.

3, in the adoption of new technologies to consider the distribution of the main target groups of visitors to the geographical area, age class, network speed, reading habits.

4, web design should reflect the corporate culture and management.

5, the development of web page revision plan, such as half a year to a year to carry out large-scale revision.

6, the home page is the customer login enterprise website, the first to see a page, but also the beginning of access to information, for this reason, the design of the home page in addition to the specific characteristics of the above, but also requires a clear navigation system and a unique creative design

Related also read "" Adaptive Web Design and Responsive Web Design

In the use of modern web development there are two main approaches, namely, adaptive and responsive, both of which use the "adaptive" and "responsive" web design, and the "responsive" web design, and the "adaptive" web design.

There are two main approaches used in modern web development, namely adaptive and responsive, both of which use the concept of breakpoints, which are limits created by media queries at which changes to the site are forced.

The difference between the adaptive and responsive approaches can be attributed to the fact that the site changes between breakpoints; adaptive is formulated as a series of fixed-width layouts whereas responsive uses flexible dimensions so that the site has some fluidity even between breakpoints.

With the huge variation in screen sizes across devices, it is unwise to try to make a series of pages with fixed widths fit into even the most optimized configurations. A better approach is to use fluid design, which consists of using a percentage of the length value to make the size of page elements fit into the size of the window, a practice that is key to building responsive.

Most users have desktop or laptop monitors that are greater than or equal to 1024, and it is possible to make a page with a fixed width of 960 that can be typecast, but this is history, and designing in this way now means that users on mobile devices are looking at a proportionally smaller screen that they can only fully navigate by zooming in, out, and scrolling left and right. zoom in, zoom out, and scroll left and right to fully navigate the page. This is not an unacceptable result, but it is not ideal.

Using percentages instead of fixed values means that page elements can bloom with the size of the window so that content flows within the boundaries of the screen, which is why this approach is known as scrolling, and combining this approach with media queries for content or devices gets to the heart of responsive design, which provides users with a tailored and satisfying experience without having to think about the user's device. .

What you need to know about responsive web design typography

1. Choosing your fonts carefully will give you flexible and efficient typography

Ever since client-side fonts (Font Face) were introduced to web design, web designers have had the freedom to use different fonts in their designs. Previously, they could only use specific, web-safe fonts.

But with all this freedom, designers need to know how to use them properly. Responsive web design has become a standard design pattern for most websites, but it also imposes some limitations on web typography due to the need to account for different device screen sizes. That's why web designers must be very cautious when using multiple fonts in a responsive web system. Don't use too many fonts on the same site, preferably no more than three. Also don't use extremely popular fonts, it doesn't make your web page look better than others.

2. Highlight headlines

One of the hallmarks of web typography is the prominence of headlines in the layout. Chic headlines entice users to stay on your site longer. To accomplish this, you can use glyphs and ligatures to create headlines with a more unique look.

Ligatures are letters that appear to be joined together. For example, the f and i in the word ?fish? might be joined together (fi) in a certain font. This can be accomplished through the font setting function of the browser or with the help of? text rendering? Optimizing Clarity (Text Rendering- OptimiseLegibility) feature, you can easily achieve the ligature effect. Firefox already has default hyphenation settings. Using specific hyphenation effects in certain fonts can add beauty and style to your web layout. Hyphenation can generally be turned on or off in the Text, Type or Open Type directories of your web layout software. These programs automatically hyphenate the right letters when they appear next to each other.

3. Mix fonts of different sizes and colors

As the image above conveys, it is important to choose fonts in web design that display well on both desktop and mobile screens. Fonts. A font looks different in print than it does on a digital device. Therefore we must understand the font family properties, styles and effects. According to the W3C rules for CSS fonts, Serif, Sans-Serif, Monospace, Fantasy and Cursive fonts have the font family attribute.

Second, you should choose fonts based on the theme or category of your site. This ensures that your web pages will resonate with your target audience*** and achieve the desired effect. Serif fonts can also be used to enhance the reading of text and reinforce the message to be conveyed. The problem here is that the nature of serif fonts is such that they can only be displayed properly on high resolution screens and may lead to poor results on low resolution screens. Therefore, it is recommended that you use artistic fonts for short headlines and more concise fonts for body text.

4. Adjusting line widths is important in responsive typography

It is important to adjust line lengths on web pages because the line widths of fonts are tied to how responsive the typography is. Responsive design also includes adaptive changes to fonts on different screen sizes. So adjusting the line width of fonts is a must.

The ideal line width is between 45-47 characters per line of text, including spaces and punctuation. The longest limit I 45-85 characters. This is the conclusion reached after making a study of people's reading habits and eye movement patterns. Based on this conclusion, some experts recommend that web content use left-aligned layout, because the human eye in reading will generally follow the way from left to right in the horizontal direction of the movement.

5. Using different sized fonts improves readability when users are at different distances from the screen. This must be considered in responsive typography.

Fonts should be sized so that they are visible and readable on the device. And to do this, it may be different from what was said earlier about maintaining the ? ideal line width? conflict. Because? Ideal line width? means that the font size has to be reduced or increased, both of which can result in unreadable text. The bottom line here is to make sure that the viewer can comfortably read the content. One of the very key things about responsive design is that the font size applied to the device screen should be different depending on the user's distance from the device screen. There are already calculations for the relationship between font size and reading distance.

6. Responsive typography requires browsers to support fonts of different sizes

If you are designing a web page that requires the use of certain custom fonts, you have to make sure that the browser supports loading and displaying those fonts. Even if your fonts themselves are clear and error-free, browser compatibility issues may defeat your purpose. You must also check that the format of your saved font files is compatible with the fonts you want to apply to your web page. Incompatible fonts won't load properly and will eventually affect the display of the web page.

Case study: From the example above, we can see that we need to use standard fonts or ? font library? The first step is to pass the ? font testing. to determine if a font is suitable for use on a web page. Browsers have a ?first option? for each family of fonts. first option? for each font family. second option? and? and the third option. If the browser can't find any suitable fonts in this family, it will automatically choose the default sans-serif, serif, or Monospace fonts.

For example, many browsers come with the Century Gothic font. You can create a font library that considers Century Gothic as your first option, followed by Arial, Helvetica, and finally a sans-serif typeface. Note that in CSS, fonts with multiple words in the title need to be quoted. For example: font-family:?Century Gothic?, Arial, Helvetica, Sans-Serif.

In this way, browsers will adopt the Century Gothic font first. Since many browsers come with this font, most users will also see Century Gothic when browsing the web. For browsers that do not have Century Gothic configured, the browser will look for alternatives in the order of Arial, Helvetica, and the previously set sans-serif font.

7. Factors related to the physical properties of fonts affect the flexibility of fonts in design

Responsive typography can be limited by factors that affect the shape of the font. These factors include font weight, font width, stroke contrast, font height, optical size, and more. Slight variations in these factors can affect the look and feel of the site. Of course, there are a number of tools that allow designers to partially compensate for these limitations.

Superpolator and FlowType.js are two examples of such tools. As screen size decreases, the differences between pages of different scales become more pronounced. It is therefore necessary to find a balance between the size of the page and the scaling. For example, how many times larger/smaller is the font used for headlines than the font used for body text, this is a matter of scale. This is why we need responsive typography. We need fonts that shrink on their own in breakpoints because designers can't adjust the baseline style for all the font elements within a page one by one.