How can an individual start a formal tutoring class?

How can an individual start a formal tutorial class? On this issue is summarized as follows:

A, site selection

First of all, you must go to understand these data, you can ask the school janitor to give some benefits.

2 kilometers within the number of students, kindergartens, elementary school, colleges and universities.

What is the permanent population within 3 kilometers? What is the occupancy rate in the community? What is the age structure and demographics? What is the spending power and consumer awareness?

Don't be fooled by appearances. Some people see a lot of children in the neighborhood and think there is a market for it. This is a sign of wanting to be in the right place, and you have not been able to recruit students before you think of researching, and then you find that those who are moving in are basically singles or newlyweds, and that's when you need to wait a couple of years.

Thus, the preliminary research work is very important. You just have to open your mouth and ask a lot of questions and walk around a lot to get some basic information.

Secondly, about the spending power and consumer awareness, you can go around the parking lot, look at the parking lot in and out of the flow, you can analyze the structure of the crowd here:

7-9 o'clock to work most of the working class, 10-12 o'clock is the boss; ladies also have a car, which means that the family environment is good; high-grade beauty salon more expensive women more; children's toy stores, children's clothing stores, children's resources are also certainly more, note down the phone may have the opportunity to cooperate in the future; florists more-indicates that the crowd has a high quality of life;

To learn to three-dimensional, comprehensive analysis of the surrounding environment, in order to come up with valuable information to support your dream of opening a store.

Two, positioning

1, size positioning.

First of all, you have to look at the crowd capacity, which is inextricably linked to the previous survey, personal recommendations to open the total amount of 35% or so, at the beginning of the investment in some small, but also to give themselves some breathing space, the pressure will not be very big, things will not be afraid to do, and innovation will be more likely to be accomplished. Secondly, if the overcrowding, but also an excellent means of publicity, will be more concentrated popularity, so that customers for you to line up, after all, "things are more expensive than rare".

2, grade positioning.

This depends on the structure of the crowd. High quality of life, expensive land prices, high-end people's neighborhoods, you can choose to do some high-grade. In the working class neighborhood, you need to "grounded" some, lively some, friendly some.

3, course orientation.

First of all, you need to understand the course of the same lot of institutions, to find their own advantages, to avoid the shortcomings. Go around their classrooms and look at their courses.

Secondly, you need to find out what the customer needs are. A lot of teachers in the arts think: I'm very skilled, I've won blah blah blah awards, I'm going to make my classes different. That's really the right way of thinking, but it's easy to get to a dead end.

The reason for this is ignorance of customer needs. After doing this for a while and realizing that the customers here don't have much of a need for piano learning, so you can do some research up front and take the data and do things with confidence.

Let's see, the curriculum could probably be set up like this: calligraphy 30% choice, art 10% choice ....

This way, the positioning becomes clearer and clearer - you need a 60 sq ft calligraphy classroom, a 20 sq ft art classroom, and the front desk goes without saying.

4, the positioning of the course function

Many people introduced are "cure all diseases, everything to enhance", really take the consumer as a fool ah!

You need a more focused attitude. Around a theme, skills? Happy? Examination? Focusing on one thing is more likely to be recognized by customers.

Three, investment and return

1, decoration: from the planning of the function of the venue, color tone, door header, basic VI, you need to consult the company as well as the design company's advice.

2, cost:rent, decoration costs, air conditioning .... At least 500,000

3, talent

1, too good relationship, not good management, too much arbitrariness.

2, there is no medium and long-term talent planning, recruitment channels and narrow.

3, the boss should do the front-end and back-end work, rather than and staff to grab the middle of the implementation work. Publicity planning, negotiation of advertising space, business associations, recruitment of personnel, etc., can only be done by the boss himself at the beginning

4, to protect the after-school service, reflecting the competitive atmosphere. You need to build a fishpond, the reserve of talent to raise, this way one day really out of any emergency, you are not a needle in a haystack, chaotic jumping off the wall.