Traditional Culture Encyclopedia - Traditional stories - How to run a barber shop well?
How to run a barber shop well?
I think chapter 1 opens a profitable hair salon. Section 1: Planning before opening a store. Part II: Determine the target market and competitive strategy. The third part: Make the management goal of the hair salon. Part 4: Determine the criteria and characteristics of shopping mall location. Part 5: Product line and product source. Section VI: Accounting of hair salon profits. Section 8: Staffing and Management. Budget Section II: Analysis of hair salon business circle. Section 1: What is the business circle of the hair salon? Why do you want to analyze the business circle? Three. Business circle classification? Four. Customer groups in the business circle? Evaluation of intransitive verb business circle? Seven. Explore competitors? Three. How to choose the location of hair salon shops? Two. How to choose the location of the store area? Four. What specific factors need to be considered when choosing a store location? Four. Site selection skills? Four. Hair salon decoration? Two. Interior decoration design? Three. Selection of decorative materials? Four. How to decorate? Matters needing attention in decoration Section 5 Choice of hair salon business model 1. Independent operation II. Cooperative operation 3. Homework 4. Chain operation Section 6 Essential qualities and abilities of a hairdresser 1. Mature and healthy mentality II. A healthy constitution. Concepts and principles of life. General knowledge and skills. Professional knowledge and experience Chapter II Hair salon management skills Section 1 Basic knowledge of management 1. Hair salons are also enterprises 2. Hairdressing salon is the basic feature of an enterprise. The concept of management. Management function of hairdressing salon V. Organizational structure of hairdressing salon Section II. Management measures of employees in hairdressing salons 1. Rational allocation of employees 2. Responsibilities of each post in hairdressing salon. Recruitment and employment of employees. Staff skill training and staff service training. Several skills of staff management. How to make employees fall in love with the third section of hairdressing salon? The management art of hairdressing salon owners: strict requirements, serious assessment and strict rewards and punishments. What is "love"? Three. Combine strict requirements with concern. Four. Combine careful evaluation with understanding. Five, the combination of strict rewards and punishments and respect. Chapter three. Salon management strategy. Section one. Manager's working day schedule. 2. Arrive at the store. 3. In-store inspection. 4. Out-of-store inspection. 5.POP check. 7. incoming inspection. Report of the person in charge. 8. Morning meeting. Get ready to open the store. 1 1. Let's go, sector two. Verification of the overall image of the hair salon 1. Store image 2. Instruments and equipment. Employee 4. Overall effect in the third quarter. On-site management strategy of hair salon 1. Requirements for employees' clothing and instruments. The operating procedures and key points of the store manager 3. Requirements of service process. Matters needing attention in site management. Priority of store decoration and cleaning. Cleaning inspection of hairdressing salon. Principles of handling customer complaints. Safety measures and emergency treatment Section 4 Examples of daily incentive activities for employees 1. Morning meeting 2. On-the-spot Motivation Section 5 Employee Sales Skills and Operating Specifications 1. Step 2 of selling products to customers. Problems that should be paid attention to when introducing products. How to stimulate customers' desire for consumption? Give customers full trust when introducing products. 5. Matters needing attention in barber etiquette. Problems that should be paid attention to when demonstrating products to customers. How to quote? How to deal with customer's objection to price? Avoid talking about our competitors' promotion strategies in the sixth part. First, understand the purpose and content of promotion. Two. The key to the success of promotional activities. Three. Matters needing attention in promotion work. Fifth, win customers. Seven. Promotion schedule. Price strategy of hairdressing salon. First, set a reasonable price. Two. Adjust the price appropriately. Three. Respond to the price changes of competitors. Eight. Hairdressing salons are on sale. The peak season and the off-season are different. Push the low peak to the high peak. 3. Lock business income and customer number targets. Section 9: the public relations strategy of hair salons. 1. Staff public relations. 2. Customer public relations. 4. Media public relations. 5. Public relations between manufacturers and businessmen. 6. Public relations of civil servants. 7. Peer Public Relations Chapter 4. Hair salon customer service. Section one. Hair salon customer service. 1. The reason why customers are willing to visit hair salons. 2. What annoys customers most in hair salons? 3. When does the customer want to change his hairstyle? Why do customers dye their hair? Five strategies for hair salons to attract customers: 1. Store image is good; 2. Good personal image; 4. Good professional image; 5. Good corporate image: 30 rules to impress customers; Section 3. Five ways to develop customers in hair salons; 1. Classification of customers; 5. Methods of developing customers; Section 4. Customer management methods of hair salons; 1. Collect information; 2. Keep in touch with customers; Master customer psychology. Prevent and reduce the loss rate of lost customers. Develop customers creatively. Stabilize customers. Provide a high level of service. Investigate customer satisfaction. Handle customer complaints correctly. Self-diagnosis Section 5: Customer reception methods in hair salons 1. Service process 2. Service language 3. How to interact with customers and open topic 4? Telephone etiquette and coping skills.
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