Enterprise culture thesis

Talking about the construction of corporate culture

AbstractThe article outlines the meaning, content and characteristics of "corporate culture"; summarizes the role of corporate culture; focuses on China's corporate culture of the current problems and the need to pay attention to the process of corporate culture construction. It is hoped that enterprise managers will improve their understanding of "enterprise culture" and strengthen the construction of enterprise culture.

Keywords: corporate culture; construction of the main body; family business

I, the connotation of corporate culture

Wang Rong of the Southern Qi said: "set up the divine reason to view the common people, laying the culture to soften the distance". Narrowly generalized the ideology of society, as well as the corresponding system and organization, at the same time explains the organization must have a culture that is compatible with it and accompanied by its development. It is the reflection and embodied form of politics and economy. From the point of view of the enterprise, enterprise culture is the highest level of human-centered management theory, a kind of cultural values on which the enterprise relies. An enterprise is an independent accounting unit that engages in production and operation activities and realizes economic benefits. Enterprise culture, also known as company culture, is a general term for the ****same ideals, basic values, styles, habits and behavioral norms formed by the enterprise in the medium and long term, and is also the sum of the spiritual wealth with the characteristics of the enterprise created by the enterprise in the process of operation and management. It has appeal and cohesion to the enterprise staff, can be human interest, ideology, concepts, needs and purposes, as well as the resulting behavior unity, so as to form a culture in the long-term continuation of the enterprise. Therefore, corporate culture is the enterprise in the process of entrepreneurship and development of the basic values through education, integration and the formation of a unique value system, is to influence the enterprise to adapt to the market strategy and deal with the internal conflicts of the enterprise a series of norms and behaviors, which permeates the entrepreneurs in the process of personal and socialization of the formation of the basic assumptions about human nature, values and worldview, but also cohesion of the enterprise in the development process of the business philosophy. In the process of development of the business philosophy.

Second, the main body of corporate culture construction

The formation of corporate culture is dependent on the main body of the enterprise to form and rely on them to transmit to each employee of the enterprise. The main body of corporate culture includes three parts:

1. labor culture. The main body of labor culture is the workers. Laborers are the basic elements of production. It is the most basic enterprise human resources. Labor culture covers the core strength of basic labor and the whole process of labor force into productivity. Specifically, it is the skills, quality, norms and concepts of employees. Only by respecting labor and establishing an excellent labor culture can we better transform the labor force into productivity so as to complete the production tasks of the enterprise. It is the most representative core body that reflects the production capacity of the enterprise.

2. Production culture. The main body of the production culture is the management. It is including the enterprise's middle and grass-roots managers. Enterprises in the grass-roots management is the core of enterprise management, is the implementation and implementation of the company's spirit and program and deal with and coordinate the production and management process of many problems transmitter. Production culture is an important part of the enterprise's planned and organized production and the completion of the overall objectives of the enterprise.

3. Management culture. The main body of business culture is the decision-making level. It is the enterprise's strategy, planning, business direction and decision makers of major events in the enterprise, related to the profit and loss and development of the enterprise. At the same time, the enterprise's decision-making level is the creator of enterprise culture, is the source of enterprise culture and in the long-term production and operation process of a cultural system.

Three, the role of corporate culture

Corporate culture as the superstructure of the economic base of the reaction, in the rational understanding is a common thing. However, corporate culture has a huge role in the development process of enterprises, mainly reflected in the following aspects:

(a) corporate culture has a guiding role in the development of enterprises

It points out the direction of the development of enterprises, the staff of the enterprise to guide the enterprise to the enterprise's exact corporate goals. What is the direction of enterprise development? What is the development goal of the enterprise? What does the enterprise advocate? What do you worship? What is the main consciousness of the staff inevitably turn to? What is the staff's behavioral norms? What is the attitude of work? Only when the development direction and idea of the enterprise are clear, all the staff have the goal of fighting, and they will work hard to this goal. In China and foreign countries, recent and future are inseparable from the extraordinary role of corporate culture. Especially in today's highly competitive market is more so, this culture to influence the enterprise's decision-making, enterprise organizational structure, enterprise management system, enterprise financial analysis means as well as enterprise management leadership art. For example, the Japanese company pursues the philosophy of "harmony, sincerity, pioneering" spirit. "and" that is, emphasize all employees to "and" for the precious, heart to heart, advocating the development of informal discussions in the internal formation of the culture, the company received a year 4.21 million suggestions. "Sincerity" is the attitude of the company's employees towards customers, treating them with sincerity, honesty and trustworthiness; "pioneering" requires the courage to innovate and strive for greater results of an exuberant fighting spirit to "challenge new areas, indomitable "The spirit of mobilizing the feelings of employees. The United States Hewlett-Packard Company is "their own is the enterprise" as the spiritual pillar. In our enterprise, up to the office, down to the workshop are the company's corporate culture slogans. For example: "The learning power of the enterprise originates from the competitiveness of the enterprise; the competitiveness of the enterprise originates from the execution power of the enterprise", "Only if you create opportunities for the company, the company will give you opportunities; only if you create space for the company, the company will give you space; only if you create wealth for the company, the company will give you wealth! ".

(ii) corporate culture has the role of promoting enterprise development

Advanced corporate culture has the role of enhancing and promoting the enterprise. Excellent corporate culture can promote the formation and development of excellent enterprises. Ordinary corporate culture is at an average or lower level. Employees make up excuses, pass the buck, and fish out of water without knowing what to do. Employees in excellent enterprises are realistic; have a sense of ownership and responsibility; are actively engaged in work practices; and are good at analyzing and solving problems in a timely manner. Their leaders do everything possible to mobilize the labor enthusiasm and ingenuity of the staff, to promote enterprise development and services, while giving them personal development space to achieve their ambitions. Excellent corporate culture can make the enterprise have a good team, relying on the team's collective spirit of cooperation to complete the company's work targets. The president of Ford Motor Company in Britain believes that no enterprise can be attributed to a certain person, and that the enterprise is composed of a group. Enterprises rely on the strength of the group to realize profits and promote the enterprise to success.

(C) corporate culture on the enterprise has a further embodiment of the role of cohesion

A corporate culture recognized by the employees of the enterprise, as a banner, so that the employees consciously flock to its surrounding, attracting the latter to follow, and at the same time, to the enterprise partners and consumers to produce attraction. Enterprise employees need to be recognized by society and business, and have a sense of personal achievement and sense of belonging, they rely on the realization of their own value depends on the environment as a basis, the enterprise as their home, integrate themselves into the enterprise team, strengthen communication and contact, tightly around a goal, *** with cohesion together, to the advanced mode of thinking and standardized mode of behavior to work, thus reflecting the enterprise's The overall cohesion.

Four, China's corporate culture construction problems

China's modern corporate culture construction, although we have made certain achievements, but there are still many problems, to a certain extent, restricting the development of enterprises. There are mainly the following problems:

(a) family business culture

As the famous American management scientist Peter Drucker pointed out, "Management is transferred by culture and is governed by the values, traditions and customs of its society." Therefore, any business organization and management model is built on the unique cultural background, are branded with the historical and cultural imprint. The "family enterprise culture" reflects the outstanding characteristics of traditional Chinese culture. Chinese people pay great attention to "home", "home" as the center of life and fortress, naturally also pay attention to "family" in the family, the pursuit of "father's benevolence and filial piety", "father's kindness and son's filial piety", "family business culture". The pursuit of "father's kindness and son's filial piety", "husband's righteousness and wife's obedience", "long and young", emphasizing "harmony is precious", "harmony breeds wealth", and "harmony makes wealth". Harmony makes money". With the development of "family enterprise culture", coupled with the reform and opening up of China's enterprises is to develop the private economy as the main body, thus promoting the development of "family culture" to a greater extent. According to statistics, 90% of China's private enterprises for the family business. In this way, the enterprise has formed the concept of "relying on family members to start a business, relying on relatives to achieve success, the son inherits his father's business, and outsiders are unreliable" in an invisible way, and then formed a deep-rooted national consciousness, which gradually evolved into the enterprise's "family culture". The management mode of the family enterprise is not perfect organizational structure or perfect organizational structure but the boss is single-handedly grasping, the ideas and concepts are stopped in the original state, not updated and not transformed, the main positions of the enterprise are the boss's relatives and friends to be served, not in accordance with the modern enterprise management mechanism to be managed and employing people. They are often the pursuit of immediate benefits, but not from the long term considerations. Family business culture to a certain extent, blocking the good development of corporate culture.

(2) focus on the form of corporate culture and ignored the connotation

The most prominent problem in the process of China's corporate culture construction is the blind pursuit of the form of corporate culture, while ignoring the connotation of corporate culture. The business philosophy and value formed by enterprise culture is expressed through various activities and forms to be more complete. If it is just a slogan of enterprise culture construction, it loses the real meaning of enterprise culture construction. Not only makes it difficult to maintain a good corporate culture, and the promotion and development of enterprises will play a blocking role. For example, some companies meet every day to advocate product "quality", but every day in dealing with product quality issues. Did not put the problem into practice, not the root cause of quality problems to be cut off and from the root to analyze the causes, that is, not the main content of the connotation of corporate culture to be subdivided and implemented, the development of corporate culture has an impact.

(C) corporate culture is detached from the practice of enterprise management

Corporate culture is to shape the spirit of enterprise bible, and has a close relationship with enterprise management. Enterprise organization is an entity institution, it is not the church beliefs and issued **** the same body, they are based on the production and operation status and certain business performance to evaluate. Orientation, promotion and development of enterprises and cohesion within the enterprise is not the result of a separate role, but permeated in the system of enterprise management, incentives, business management system and strategy. It is also a penetrating process of business philosophy and corporate values. Therefore, the enterprise internal and external environment in the complex variables, corporate culture can not be separated from the practice of enterprise management and become a blank sheet of paper.

(D) Neglect the innovation and individuality of corporate culture

Corporate culture is a specific cultural background of the enterprise's unique management model, while corporate culture is also affected by geography and customs and has a personalized character. In fact, the development history of each enterprise is different; the production mechanism of the enterprise is different; the market structure of the product is different; the management mode of the enterprise is different, so the response strategy to the environment is also different. Therefore, for different enterprises, we must adopt a unique cultural management mode, enterprise management has the elasticity and flexibility, more adaptable to the development needs of their own enterprises. However, the current business philosophy of enterprises are consistent iconic slogan "integrity, pioneering, development", one enterprise according to this concept, another enterprise also according to this concept. Fundamentally, the significance of enterprise culture construction is lost. Enterprises must synthesize their own internal structural system, their own advantages and cultural atmosphere for the "corporate culture" to be built, which is also a key to the construction of corporate culture.

Five, corporate culture construction process needs attention

(a) corporate culture is not the implementation of the organization, the need for a certain form of embodiment, but also need to be guaranteed by a certain amount of material and financial resources

Corporate culture is not a colorful ball on the shelf, nor is it a decoration of the claptrap. It is rooted in the staff, dissolved in the thoughts, words and fruits of all employees. However, it needs a pleasant form to reflect, such as corporate image planning CI import; such as ball games and other cultural activities, the human and material resources spent is also essential. Another example, the enterprise's cultural slogans, the need for management personnel in line with their own corporate culture connotation of inspiring slogans labeled in the relevant location of the enterprise, not only need to spend energy and time, but also need to pay for the production of these slogans because of the production costs of the production of plaques. Therefore, enterprises should plan for the construction of enterprise culture special funds.

(ii) the construction of enterprise culture should pay attention to the details

Enterprise contains a valuable unique cultural factors, which is any enterprise in the founding and operation of the process will objectively exist. If there are employees who are very fond of learning; some employees are particularly thrifty; some employees always want to change the performance of the product and so on. These details need to be found and promoted by managers. We need to catch the typical in the enterprise, call for "all staff" to learn. Push the excellent corporate culture into the concrete practice. This requires us to pay attention to the details.

(C) to find their own corporate strengths and cultural origins, in order to "tailor-made" approach to the breeding of corporate culture

Enterprises can create culture, culture is a form of reaction to the enterprise. However, the form of each enterprise is different, the content of the enterprise culture is also different. We need to be good at discovering the positive elements of corporate culture, this factor to brew, so that it meets the needs of their own business development. For example, the Red Dragonfly Group's culture has been very successful in the past few years. Red Dragonfly Group has been praised for its persistence, efforts and contribution to culture by the people of China. However, red dragonfly culture is not a whim. At the beginning of its establishment in 1995, red dragonfly began to tell the story of culture and beauty, because the brand came from a childhood dream of Qian Jinbo, the founder of the enterprise: when he was a child, the partner who accompanied him the most was the red dragonflies fluttering on the banks of the Nanxi River, and they often communicated with their hearts and played together in the soil-scented ridges and slopes of the fields. At that time, Qian Jinbo volunteered to do something for these little friends in the future. After growing up, when he had the ability to create an enterprise, he did not hesitate to name the enterprise and the brand name "Red Dragonfly"; Cognex's corporate core values are: "Brand leadership, customer first, respect for knowledge, people-oriented harmony, sincerity and excellence, comfort and fashion. " Only to find the cultural origin of the enterprise, the enterprise needs to advocate or need to pay attention to the pulse point, so that the breeding of the culture is meaningful and reflect the connotation of their own corporate culture and atmosphere.

(4) strengthen the organization and implementation of the construction of corporate culture, leadership and supervision

Corporate culture of the construction, organization and implementation of the need to have a plan in advance (the main specific program〉, deployment, progress, process. At the same time to strengthen the supervision of this process. Do not take the form, the appearance, there is no text on the following; or can not wait, short-term to see the results, so that dust long lost the glory of corporate culture. Not only to be responsible for the implementation of the project, but also at any time to track the implementation of the specific construction status, comprehensive planning and organization, the construction of corporate culture as an important project to grasp. Not only to make clear why do? Also need to be clear how to do? When to do? Where to do? By which people to do? What are the criteria for doing it? What are the problems that need attention? Therefore, in the work of corporate culture construction, organization, implementation, leadership and supervision is particularly important.

(E) the implementation of corporate culture, the method should be taken "to set an example, typical lead. Lead by example, take the lead"

Excellent corporate culture is generally more found and respected around the typical, set an example. This can focus on the charm of the corporate culture, so that the corporate culture of personification, modeling, so that employees can see, learn to have an example to follow, compared to, imitate the model. At the same time to establish the correct values, moral values. Leaders take the lead in strict compliance, teaching by example is better than words. So get the staff's admiration and support, so that the construction of corporate culture is carried out smoothly.

(F) the construction of corporate culture to "practical action" to start, out of the "slogans" of the call

To summarize the corporate culture of its characteristics of the description, landmark events, typical cases and representative characters character, thought, choose the appropriate way and means to convey to all employees. The way and means to convey to all employees, so that they understand this cultural expression. Out of the "slogans" of the call, to the actual action to penetrate and step into.

(VII) into the consciousness of the staff

Staff acceptance of corporate culture, understanding and recognition. To be reflected in the enterprise business activities, that is, manifested in the daily working conditions. At first it may be passive, employees will be in accordance with the requirements of the corporate culture to restrain themselves and regulate themselves. If this passivity and constraints can not be transformed into employees' conscious actions, the construction of enterprise culture is a failure. Therefore, the construction of enterprise culture must enable employees to produce conscious action without external constraints, so that the culture can be continued. Through a variety of ways to staff cultural education and business training, and education and guidance to staff to establish the "customer" as God, to "market" for the effect of the concept. Strengthen their team spirit, into the staff's consciousness, and improve the cohesion of the enterprise.

(H) highlights the "main" for relying on

The main body of enterprise culture construction is the workers, producers and decision makers. They are the carrier of enterprise culture construction. Emphasis on highlighting and relying on the main body, is to advocate the absorption of employees over time in practice to create the characteristics of the cultural raw materials, pay attention to find their flashpoints, and constantly enrich the content of the culture. Only with a strong leadership team, plus all the staff and participation, enterprise culture construction can be successful.

(IX) enterprise culture construction to continue to "innovation"

Innovation is the soul of the enterprise. Innovation is the characteristics of corporate culture and vitality of the construction, is the inner core of corporate values, it is synchronized with the changing environment of the times, there can not be the slightest stifling and stagnation. There is no innovative culture without innovative ideas and employees. That is, without technological innovation, management innovation, service innovation, etc., the enterprise will lose the basis of its social value. The kernel of innovation is implanted into the enterprise values, integrated into the elements of enterprise culture in all aspects and the whole process of building enterprise culture, cultivating the spirit of innovation of the staff, so that it can be transformed into a kind of motivation and reliance, so as to improve the core competitiveness of the enterprise, and improve the operational efficiency of the enterprise.

(J) the construction of corporate culture to be comprehensive

Corporate culture consists of four major levels: the material layer, the behavioral layer, the institutional layer and the spiritual layer. Therefore, in the process of cultural construction should be face to face, can not be omitted. Otherwise, the effect of enterprise culture construction is not ideal. This is also the modern enterprise culture construction is easy to ignore the problem. Some enterprises think that the cultural slogan is to engage in the construction of enterprise culture, this is a very one-sided understanding. Enterprise culture construction not only includes the spirit of enterprise, enterprise management philosophy, enterprise morality, enterprise values, enterprise style construction, but also includes the enterprise's goals, production environment, enterprise advertising, enterprise packaging design, enterprise behavioral norms, enterprise rules and regulations. Between them is a precise link, mutual influence, interaction, *** with the composition of the complete system of corporate culture.

(XI) the construction of corporate culture should pay attention to the "culture of etiquette" and "culture of learning"

Confucius said: "do not learn etiquette, do not stand". That is, no one to stand, no one to stand, no one to stand. He showed the importance of etiquette in the construction of corporate culture. Etiquette is not only a quality of employees, but also a reaction of corporate culture. 1990. Massachusetts Ligong College S College Peter. Senge (Peter Senge) published the book 〈〈The Fifth Discipline --- The Art and Practice of Learning Organization〉, which set off a wave of organizational learning and the creation of learning organizations. He emphasized lifelong learning, the whole process of learning, full learning and team learning. He proposed not only self-transcendence, but also improve the mind, establish **** the same vision and team learning. Learning can not only strengthen the understanding and improve the theoretical level, but also change the mindset of the enterprise staff. Therefore, modern enterprises must take "learning culture" as the focus of corporate culture construction. AuKang Group advocates from top to bottom must be "full learning".

(XII) emphasize the "people-oriented" concept for the construction of corporate culture

Management is the main content of the management of people, and people are living in the objective environment, although they also work in an organization and department, but they may not be in line with the organization in terms of thinking, behavior and so on. To emphasize the human factor, it is necessary to pay attention to the social nature of human beings and to study and explore their needs. Under certain conditions, we try our best to satisfy their needs, so as to ensure that all members of the organization work together to achieve the organizational goals and consciously contribute. We advocate not only institutionalized management of employees, but also "human" management of employees. The true embodiment of the "people-oriented management" connotation. For example, Astronergy Group's "humanistic culture" in the use of talents is: "Virtue and talent is the right product; virtue without talent is the second product; talent without virtue is a drug; talent without virtue is a waste product." Another example is that AuKang Group adheres to the talent concept of "virtuous and talented, promote and reuse; virtuous and untalented, cultivate and use; talented and untalented, limit the right to use, untalented and unavailable"; Kang Nai Group's concept of talent is: talent is not definitive; Kang Nai is only a "brick" talent. Therefore, we must pay attention to the talent, the competitiveness of the talent as the core competitiveness of the enterprise, and establish a perfect talent management mechanism. Emphasize the "people-oriented" concept to build corporate culture is imperative.

In summary, the corporate culture is to values as the core of the ideological and behavioral norms. Corporate culture has a very important significance to the planning, leadership and control and overall development of enterprises. The success or failure of enterprise culture construction is related to the rise and fall of the enterprise. Therefore, the construction of enterprise culture has become a core project of the enterprise. We must correctly understand the "corporate culture", and to have a plan and organization to be implemented to strengthen the construction of corporate culture, so that the material standardization, behavioral paradigm, institutional norms, the spirit of the realm, so that enterprises into a healthy and rapid development of the environment.

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