The company wants to build a website. What type of website is more suitable for the company?

Thanks for the invitation to answer. I have been engaged in the Internet industry for exactly ten years, mainly engaged in website construction, platform building, advertising, and advertising operation management. As for what type of website is more suitable for enterprises, I personally have a few points. Suggestions:

1. Website classification:

(1) Promotional website:

This type of website places great emphasis on creative design, but it is different from ordinary graphic websites. Advertising Design. The website uses multimedia interactive technology, dynamic web page technology, and advertising design to fully display the corporate brand on the Internet. This type of website focuses on displaying corporate CI, spreading brand culture, and increasing brand awareness. For companies with many product brands, independent websites for each brand can be established to unify marketing strategies and website promotions.

(2) Shopping mall website:

This type of website aims to achieve transactions and is centered on orders. The object of the transaction can be a business (B2B) or a consumer (B2C). This type of website has three basic contents: 1. How to display products; 2. How to generate orders; 3. How to execute orders. Therefore, this type of website generally needs to have basic system functions such as product management, order management, order management, product recommendation, payment management, charging management, delivery management, and membership management. For more complex functions, you may also need a points management system, VIP management system, CRM system, MIS system, ERP system, merchandise sales analysis system, etc. The key to the success of a transactional website lies in the quality of the business model.

(3) Consulting portal website:

This type of website has the main purpose of providing information and is one of the most common website forms currently. Although this type of website covers many types of work, has a large amount of information, and has a wide audience, the functions it contains are relatively simple. Its basic functions usually include search, forum, and message. Some also provide simple browsing permission control. For example, many corporate websites have columns or channels that are only open to agents. The technical content of this type of website development mainly involves three factors: 1. The type of information carried. For example, whether to carry multimedia information, whether to carry structured information, etc. 2. The method and process of information release. 3. The order of magnitude of the amount of information. At present, most of the comprehensive portal websites of governments and enterprises belong to this type of website. For example, Sina, Sohu, Peer.com, Xinhuanet, Wenke Library, etc.

(4) Communication platform

This type of website mainly uses the Internet to connect production sites distributed across the country. , sales, service and supply links are linked together, changing the traditional communication methods such as telephone, fax and letters in the past. It can establish unlimited personalized websites for users of different departments and different work natures; provide functions such as internal information release, management, classification, and sharing, and summarize various production, sales, financial and other data; provide internal emails, File transfer, voice, video and other means of communication.

(5) Government website

The internal portal information network established using the government network (or government private network) and the internal office network is to facilitate relevant information outside the office area. Departments (or superior and subordinate organizations) are established to exchange information, unify data processing, and share documents and materials. It mainly includes the following functions: Provides interfaces for multiple data sources to realize data integration of business systems; unifies user management to provide convenient and effective access rights and management rights systems; can easily establish secondary sub-websites and department websites; realize complex information release management process.

2. Website development

1. It is necessary to decide what type of website you want and what type of website you need.

2. Should your company have a technical team to do it, or should you hire a professional company to help with the production? At present, most companies hire professional companies to do it, and it is not cost-effective for your own company to have a technical team.

3. You must have website maintenance personnel. A good website needs to be maintained and updated with information, otherwise it will become a decoration and will not play any role.

4. The website also has domain name and server rental fees every year. You should pay attention to this when doing this.

3. Website operation

1. Allocate maintenance personnel according to your website type. Promotional website maintenance is the simplest and not complicated, as long as you can edit simple text Just typesetting and image processing are OK.

2. If it is a platform-type website, your company must have a professional team to do it. The most basic configuration must include: technology, art, editing, customer service, and planning.

3. Server maintenance is also very critical. Data is particularly important when the platform is built. If server security is not handled well, it will lead to data leakage, and you must bear relevant responsibilities.

In short, after saying so much, I don’t know if it is helpful to you. If you have any questions, you can privately chat with the editor and I will give you detailed explanations. Thank you everyone for reading. If you find it useful, you can follow it. Editor!