Lululemon's DTC model+the difference between community and Amway model

The difference is that the consumer path bypasses the dealer and sells directly.

1, Lululemon's DTC model (DirecttoCustomer) is a direct consumer-oriented business model, that is, the brand directly grasps the consumption channel and provides consumers with an end-to-end buying experience.

2. The main difference between Amway and the traditional brand sales model is that the consumption path bypasses the dealers and sells directly, such as directly communicating and trading with consumers through self-built official website, offline stores, communities and other channels. In layman's terms, it means "no middleman makes the difference".

3.DTC mode not only has the advantage of direct contact with consumers, but also can quickly adjust the product, marketing and consumption experience based on the accumulated massive consumer data, which is helpful for brands to improve operational efficiency and retain users. Community and Amway model carry out word-of-mouth marketing through three magic weapons: product ambassador, community, product testing and targeted market expansion.