How should enterprises do online private traffic community operation and promotion?

1. Establish a community, precipitate the user, increase the viscosity, increase sales. The initial planning of the community is very simple, just divided into core groups and ordinary groups. The main purpose of the ordinary community is to gather enthusiasts, user traffic precipitation, the cultivation of core users, sales conversion. The core group is the core group of people in the community. For high-value users, users with high brand recognition, active users with high degree of cooperation, we singled out to form the core group, prioritizing service and operation.

2. Set a small goal for the community, for example, to build 10 communities with more than 400 people, and to develop and precipitate 50 local KOCs.

3. Do a good job of positioning the group, setting up thresholds, and doing a good job of the group rules and these basic operations.

4. Create a super IP, through the personification, empowerment, topic and content capabilities to create a super IP, to create marketing momentum, and finally through the flow, traffic precipitation, operation, to achieve greater incremental and sales conversion.