How does the real economy get out of the bottleneck?

An analysis of the reasons for the persistent downturn of the real economy

Industry reshuffle, entity recession. Many people take it for granted that the "culprit" that leads to the entity recession is e-commerce. "Online shopping is difficult", "WeChat business is crazy, online shopping is crazy, business is sluggish, and Ma Yun hates you" and "Taobao is not dead, China is not rich" are everywhere.

The question now is, is it really because of e-commerce that the traditional manufacturing industry is struggling?

"Watching his tall buildings rise from the ground, watching him entertain guests and watching his buildings collapse" is a perfect description of the current situation of e-commerce: price wars, acquisitions, frequent fakes and e-commerce scuffles. Even e-commerce giants such as Alibaba, JD.COM and Amazon are facing development bottlenecks, with slow profit growth and almost saturated market demand. Thousands of entrepreneurs in Qian Qian are dying in the wave of e-commerce.

E-commerce itself is still seeking a new breakthrough path, so what is restricting the development of China's real economy? The author analyzes the following four factors:

1

Costs continue to climb.

It is not easy to earn every penny in China's real industry. 10 years ago, a lighter 1 yuan, ten years later, you will find a lighter 1 yuan! But during the same period, house prices, raw material prices and wages have all increased several times!

With the continuous acceleration of the Internet process, this phenomenon is becoming more and more serious. The advantages of traditional factors supporting the rapid development of China's real economy for more than 30 years are weakening, but the comprehensive production costs of real enterprises are rising rapidly. This is manifested in the obvious rise in raw material prices, the sharp rise in labor costs (difficult to recruit people, difficult to employ people and difficult to retain people), heavy corporate tax burden (according to relevant data, the value-added tax payable by enterprises accounts for 3.7% of operating income) and high financing costs (especially

2

The system and mechanism are severely restricted.

This problem can be said to be a stubborn disease that hinders the actual economic development. In addition to the commonplace problems such as high transaction cost and insufficient protection of private property rights, the legal environment needs to be further improved, and too much government intervention, imperfect scientific and technological innovation system, inadequate policy implementation, and social atmosphere and institutional environment need to be continuously optimized are also important reasons.

three

Market demand at home and abroad has obviously weakened.

In addition to the obvious weakness of domestic demand, influenced by the international market, developed countries in Europe and America have stepped up their international competition with China in labor-intensive industries, and the real economy with manufacturing as the main body has grown against the trend, making China's real economy face a "two-way squeeze" of high-end backflow of developed countries and low-end diversion of emerging economies.

Continued shrinking external demand, slowing domestic demand and insufficient effective demand are also important reasons for the development dilemma of the real economy.

four

Insufficient endogenous motivation in the real economy

If the first three reasons mainly focus on some objective reasons, then the lack of endogenous motivation of the entity enterprises is the subjective reason for the difficulties in the real economy.

Take the original R&D enterprise investment as an example. The leading international enterprises often spend more than 5% of their sales revenue on R&D, while the R&D investment of the top 500 manufacturing enterprises in China is only about 2%. The top 500 companies are still like this, and small and medium-sized enterprises can imagine.

However, the lack of strong innovation will, insufficient innovation ability or passive innovation are all important reasons that restrict the entity enterprises, which leads to the lack of initiative and motivation for sustainable development in exploring new technologies, industries, formats and business models.

Where is the way out for the real economy?

At present, the physical difficulty is spreading with the naked eye. As the cornerstone of China's economy, where is its way out?

1

Entity enterprises can only be thoroughly remoulded by both internal and external training.

In the previous article, the author wrote that the real economy is facing a series of development bottlenecks. To break through the bottlenecks, we must first completely transform internal and external entities.

At present, both the manufacturing industry and the real economy are climbing over the hill, and what they need is as much power and vitality as possible. At this juncture, we should not only give full play to the top-level design and supervision role of government departments, but also give full play to the decisive role of the market in resource allocation, break the geographical division and industry monopoly, and promote the free flow and optimal combination of various production factors between urban and rural areas, regions, industries and enterprises in accordance with the principle of "the government sets up a platform and enterprises sing operas".

For example, online banking group, a leading enterprise in B2B industry, holds hundreds of O2O ordering meetings and promotion meetings with local governments every year. While the government plays a guiding role, enterprises should sing well in brand promotion, enterprise communication, helping enterprises understand the market situation and seeking partners.

In addition, we will try our best to reduce the costs of institutional transactions, labor, tax burden, social insurance, finance, production factors and logistics. Further increase the efforts to reduce costs; Actively promote international cooperation, accelerate integration into the international industrial value chain system, promote cooperation in a wider range, in a wider field and at a higher level, and expand new space for the entity enterprise market; Implement the innovation-driven development strategy, improve the introduction, training and use mechanism of innovative talents, and take innovation as the first driving force to lead the development of the real economy; Today, with the emphasis on craftsman spirit, measures such as making enterprise products to the extreme and building their own brands will also promote the blood reconstruction of entity enterprises and stimulate their vitality.

2

E-commerce helps to serve the real economy.

Or you may wonder, just now the author mentioned many disadvantages of e-commerce, and how e-commerce now serves the real economy, just like the truth that "water can carry a boat and also overturn it". What I want to say here is that even if there is a bubble in the Internet, e-commerce is not a panacea to save entities, but as a representative of the new economic forces, we should examine it rationally instead of completely denying its important role.

A wise man corrects his own mistakes through the mistakes of others. According to relevant statistics, in 20 16, the annual e-commerce transaction volume in China was 26. 1 trillion yuan, up by 19.8% year-on-year, accounting for about 39.2% of the global e-commerce retail market. The answer is obvious. E-commerce may be another way out for the real economy.

According to Wang Haibo, the chairman of NetLibrary Group, real entity manufacturers cannot be subverted by the business model, because "entity enterprises will not die out, but will constantly gain new value and form a new' incremental economy'".

Regarding how the real economy makes use of e-commerce, Wang Haibo believes that entity enterprises should first change the thinking that "e-commerce is to open online stores". At present, the innovation of e-commerce that entities should pay most attention to is not simply considering how to sell products online, but how to carry out purchasing business while selling online and how to enter the supply chain of products. There is a simple reason. Only when the real economy has bilateral business of procurement and sales can it bring value to enterprises through the whole supply chain.