What car is the letter LaVida on the back of Volkswagen?

Volkswagen LaVida is Shanghai Volkswagen LaVida.

LaVida is the first A-class car independently designed and developed by Shanghai Volkswagen, and it is also an important model in Volkswagen's global product strategy.

LaVida is a car produced by Shanghai Volkswagen, which went on the market in June 2008. On the basis of continuing the "dynamic fashion" design language of A-class automobile market, LaVida embodies a brand-new design DNA-"fusion".

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1, meaning of car name: As a brand-new A-class car launched by Shanghai Volkswagen, LaVida's name has profound implications. Its English name, LAVIDA, is a typical Spanish word, which represents unrestrained, energetic vitality and interesting lifestyle, and promotes a life potential from the deep heart.

The Chinese name of LaVida also has a unique charm: "Lang" stands for bright, smooth and elegant automobile design style and excellent product quality, while "Yi" stands for the free and easy driving feeling brought by the product configuration with abundant power and leading technology. Echoing the passionate English name,

2. Market positioning: LaVida's market positioning has always been the focus of consumers' attention. As one of the cornerstones of Shanghai Volkswagen's future sales, LaVida aims at the best-selling compact car Corolla on the market at present. LaVida will first launch three models with displacement of 1.4T, 1.6 and 2.0L, and it is expected to launch four models in the future.

Among them, the 1.6-liter model will mainly target Shanghai GM New Excelle, Peugeot 307 and Ford Focus. The 2.0-liter LaVida is aimed at Corolla, Civic, Sagitar and other models. Shanghai Volkswagen hopes to achieve "all in one" in the market through two LaVida models with different displacements and different configurations in the future.

3. Technical highlights: LaVida's design originated from the Nezha concept car at the 2006 Beijing Auto Show. The design elements from Nezha concept car previewed the basic style of Volkswagen's localized car design in China. Compared with Volkswagen's products in Europe, Nezha's design is relatively restrained.

Extended source: Baidu Encyclopedia-Volkswagen LaVida