What's the difference between Taobao factory store and flagship store?

Difference: Taobao factory store is a kind of shop between company and individual. You need to submit a business license to settle in. After you move in, the goods will be released to Taobao factory stores, which will be highly displayed in the search. The flagship store is a boutique store on the Tmall platform, which requires not only a business license, but also more than two years of operation time and brand registration trademark restrictions. Merchants also need to have a registered capital of more than 1 10,000 yuan. Comparatively speaking, it will be much more difficult for the flagship store to settle in.

1. What's the difference between Taobao factory store and flagship store?

Taobao factory store is a kind of shop between companies and individuals. You need to submit a business license to settle in. After you move in, the goods will be released to Taobao factory stores, which will be highly displayed in the search.

The flagship store is a boutique store on the Tmall platform, which requires not only a business license, but also more than two years of operation time and brand registration trademark restrictions. Merchants also need to have a registered capital of more than 1 10,000 yuan. Comparatively speaking, it will be much more difficult for the flagship store to settle in.

2. What do Taobao factory stores and flagship stores mean?

Taobao factory store is directly opened by the factory, and Taobao flagship store is the highest brand image display store in a certain place in the marketing process.

The goods in factory stores are much cheaper than those in commercial streets. The main products are surplus or overstocked products and out-of-season products.

Generally speaking, flagship stores are model stores with good location, strong passenger flow and excellent sales. It is a specialty store or specialty store that represents a brand or a large category of goods.

3. What's the difference between Taobao flagship store and official flagship store?

1, the verification method is different.

Direct flagship store refers to the flagship store operated by the manufacturer itself; The official flagship store refers to the flagship store approved by the manufacturer official website.

2. Different sales methods.

Self-operated stores are suppliers of sales websites; The official flagship store is a store opened by a well-known brand, representing a well-known brand.

3. Different marketing channels.

Direct selling means that manufacturers sell them to merchants, and then merchants sell them to consumers; Flagship stores opened by well-known brands are sold by manufacturers to consumers.

4. Freight logistics is different.

Self-operated stores are purchased and put into storage by the store owner, and their own logistics and transportation are faster. If there is a problem, change it to express delivery. Taobao's official flagship stores are generally settled in stores, and there is a third-party logistics, which will be slower.

5. The profit rate is different.

Self-operated stores have low profits and long account period; The official flagship store has high fidelity and high profit.