Traditional Culture Encyclopedia - Traditional stories - Taobao belongs to what e-commerce model

Taobao belongs to what e-commerce model

Taobao belongs to the B2B e-commerce model, the B2B model refers to an Internet market sector, a business-to-business marketing relationship. The B2C model is referred to as business-to-customer, "business-to-customer" is a mode of e-commerce, that is, usually referred to as commercial retailing, direct-to-consumer sales of products and services, such as Taobao's Tmall.The C2C model is a personal-to-personal, i.e., shop-in-shop distribution system, such as Taobao's small stores.

Taobao (taobao) is the online shopping and retailing platform of the Alibaba Group, founded by Jack Ma in May 2003 in Hangzhou, Zhejiang Province, and is Asia's largest shopping website. The site's main function is to provide users with online retail shopping and buying services as well as e-commerce platform services including C2C, group buying, distribution, auctions and other e-commerce models. By the end of 2009, Taobao had 170 million registered members, and the number of registered users is still growing. According to statistics, Taobao's transaction volume was RMB 208.3 billion in 2009 and up to RMB 400 billion in 2010, making it Asia's largest e-tailer. Taobao Mall integrates thousands of brands and manufacturers to provide a one-stop solution between merchants and consumers.

As of 2013, Taobao has nearly 500 million registered users and more than 60 million regular visitors per day, while the number of online items has exceeded 800 million per day, with an average of 48,000 items sold per minute. By the end of 2011, Taobao's single-day transaction volume peaked at 4.38 billion yuan, creating 2.708 million direct and full employment opportunities. With the expansion of Taobao and the increase in the number of users, Taobao has also transformed from a single C2C online bazaar into a comprehensive retail shopping mall including C2C, group-buying, distribution, auctions and other e-commerce models. It has become one of the world-wide e-commerce trading platforms.