Compared with traditional media, new media has what

Compared with traditional media, new media has the characteristics of being faster and more convenient, giving people better sensory enjoyment, and more in line with people's requirements for modernized life, but with their respective reforms and development, they are now cut off from each other, each with their own strengths.

Take the form of TV drama broadcasting, in the traditional media on behalf of the TV set, need to constantly watch the ads, waiting for a long time to update the quality of the ads are poor, the cost of advertising broadcasting costs are higher, to the audience's choice is relatively single. But in the new media PPS and other Internet broadcasting, the audience can choose their favorite TV at any time, the playback of the screen in also appeared in high-definition options, advertising time is shorter, the content of the advertisement, the picture quality is higher, the cost of advertising broadcasting investment is smaller. But on the sound and picture texture and the smoothness of playback, TV broadcast media is still more dominant, the Internet broadcast media by the network connection, network signal instability caused by the playback is not smooth enough, or even can not play the embarrassing situation, while the use of the network also involves more information security risks.

The Internet environment is complex, giving people a variety of choices and convenience at the same time, but also potentially very risky to use, at any time may be affected by viruses and other malicious programs, bringing losses to the audience. At the same time, because the Internet host form - computers or smart phones, etc., the use of the operation is more complex than the TV. Also by the audience investment costs (the average price of purchasing a TV set and TV wireless signal is lower than the price of computers and broadband or wireless network), age, habits and other objective factors, resulting in the audience of the two basic plate, almost evenly divided. But computers (laptops), smart phones and other Internet portability is unmatched by traditional media.