In the Internet era, how should the brand building of enterprises start from the grassroots?

I think there is a key phrase: the wrong direction, efforts in vain.

Enterprises touching the net, I personally believe that decision makers if you do not pay attention to the dynamics of the Internet, do not have a deep understanding of the Internet gene. Just rely on the recruitment of the so-called some specialists, network builders, artisans, what, like to get a good result, I think it is impossible.

First of all, those who understand the network technology do not necessarily understand the product, understand the company, so the company must have a company within the general direction of both understanding of the product and understanding of the network of a person, and must have the power, the right to speak of a person.

Delegation of authority, and financial support for this person to let go of the game.

The chaos is a hero!