What basic modules does ecr include?

The basic modules of ecr include: customer-oriented retail model (consumer value model), category management and supply chain management.

1, customer-oriented retail model (consumer value model):

Determine the target customer group, understand its strengths, weaknesses and opportunities, determine its positioning and characteristics, and build its core competitiveness through buyer survey, competitor survey and market consumption trend research;

Select product mix and business categories around customer groups, determine the definition of categories and the different roles that categories assume in store management; Determine the business strategy and tactics of the store (pricing, promotion, new product introduction, replenishment, etc.). ), and formulate business indicators and business development plans.

2. Category management:

Category management refers to the brand management of the company according to the product category. As a pioneer of brand management, Procter & Gamble, like many other first-class enterprises, has also begun to adopt category management. The practice of P&G has proved many advantages of category management.

The traditional brand management system is good at creating incentive factors by cultivating internal competition among brand managers, but it will also lead to vicious competition and lack of coordination of resources. The new management mode design can ensure that all categories get enough resources.

Another reason for implementing category management is the growing trade power. Because retail trade tends to consider profitability by product category, Procter & Gamble thinks it is wise to sell similar products.

3. Supply chain management:

Supply chain is a logistics network composed of suppliers, manufacturers, warehouses, distribution centers and distributors. The same enterprise may form different nodes in this network, but more often, different enterprises form different nodes in this network. For example, in a supply chain, the same enterprise may occupy a position among manufacturers, warehouse nodes and distribution center nodes.

In the supply chain with finer division of labor and higher professional requirements, different nodes are basically composed of different enterprises. Raw materials, in-process inventory and finished products flowing among supply chain members constitute the goods flow in the supply chain.

Extended data:

Functions of centralized control room system:

1, reducing inventory cost

Through the application of ECR implementation scheme skills, such as computer-aided ordering, CRP (continuous replenishment plan), VMI (vendor managed inventory), cross-platform and so on.

2. Falling commodity prices

The activity cost of the whole supply chain is reduced due to the improvement of efficiency.

3. Reduce the shortage rate

Because suppliers and retailers can quickly provide goods on the shelves to consumers through system integration.

4. Increase in sales (quantity)

Because of the improvement of in-store service quality and reasonable commodity prices, consumers' loyalty to the store has been enhanced.

Engineering change application: The change request is used to describe in detail the changes needed to solve product problems or improve product quality and their impacts, and to authorize the changes. The change request indicates that the formal change process has begun. Change requests can solve problems described in multiple problem reports.

ECN: After the change request is approved, the submitter or other designers of the change request will receive the task of "creating ECN". According to this task, designers can create ECN and make changes.

Baidu encyclopedia -ECR