What are the sales channels of cosmetics?

1, CS channel: the earliest cosmetics sales channel. CS is a cosmetics store, which is mainly composed of cosmetics franchise stores or chain stores, providing customers with multi-brand one-stop consumption services. Traditional CS stores are rooted in the streets and alleys of villages and towns, such as * * beauty cosmetics and * * beauty department stores. These stores are grounded and close to the local consumption level. They are very popular among local consumers, and their influence is mostly concentrated in their places.

2. The department store channel is another common channel for cosmetics sales, which is sold through large department stores (such as An Baili, Yintai and Parkson). Shopping malls are usually gathering places for high-spending people, and international brands often choose to set up counters here, such as Lancome, Estee Lauder, Shiseido and Chanel.

3.KA is a big customer, which refers to the sales channels of large shopping malls (such as Wal-Mart, Carrefour and CR Vanguard). ), which is the supermarket channel. We all know that people who visit supermarkets have a high probability of buying at random, so the price of cosmetics in supermarkets will not be too high. At the same time, because the products in supermarkets are generally freely purchased by consumers, the products displayed on the cosmetic shelves in supermarkets are usually well-known popular brands, such as L 'Oré al Paris, Nivea, Baique Ling, Appropriate Herbal Medicine and so on.