Traditional Culture Encyclopedia - Traditional stories - What are the marketing models in Pinduoduo?
What are the marketing models in Pinduoduo?
Pinduoduo's marketing models mainly include the following:
1. Grouping mode: Pinduoduo's operating mode is also a grouping mode, adding social functions on the basis of e-commerce, and Pinduoduo integrates the two.
2. Low-price marketing: Pinduoduo merchants will sell at low prices while ensuring their own profit rate, which makes buyers feel that they have made great efforts to make profits. Of course, the vast majority of consumers want to buy good and cheap goods.
3. Quantitative promotion: In fact, quantitative promotion needs to set the product deduction and quantity of customized activities. For example, the first 100 pieces are 20% off, and the original price may be restored after exceeding 100 pieces.
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