What should I do after the official account marketing of WeChat is exposed to fraud?

First of all, after he was exposed to reading fraud, how to deal with the official account of WeChat belongs to the category of crisis public relations.

Crisis public relations: it is a special function in marketing, which refers to the public relations method when enterprises face crisis, especially reputation crisis. Its essence is the emotional management of the public.

Let's first take a look at how Haidilao did it: in 20 1 1 year, there was a "blending gate" incident in Haidilao. Blending bone soup, the product is not load-bearing, stealing food and other issues. , caused an uproar in society. Haidilao, which has been unstoppable by human beings, finally met a big pit.

Subsequently, Haidilao official website and the official Weibo released "Notes on Media Reports", expressing sincere tone, acknowledging the blending facts and other existing problems, thanking the media for their supervision and objectively clarifying the exchange of goods. This tweet was forwarded to 1809, comment 690, and users basically accepted the attitude of Haidilao.

As can be seen from the above cases, we have to admit our mistakes when such problems arise.

You can refer to the following methods:

1. Admit your bad luck and look for the reasons behind it;

2. Don't play tricks, it will make things worse;

3. Admit your mistake, a small mistake in the spotlight is also a big mistake. Apologizing to consumers/readers is the measure.

Author | Wang Bo