Talking about color is not messy! How to give PPT color?

Many white tutorials advocate learning PPT color without having to understand the color knowledge, which is not desirable. Any knowledge you want to master must understand the principle, at least some understanding. So, first of all, we have to first recognize the color.

Red is the visible spectrum of the longest wavelength of the color, about 610-750 nanometers, similar to the color of fresh blood, ordinary people are unable to see the wavelength longer than the red ray. These rays are generally known as infrared rays. Red is the most powerful color, enthusiastic, lively, passionate, a symbol of celebration, easy to inspire courage, representing good luck, optimism, the meaning of celebration. Sometimes it can be very harsh, see let a person have the feeling of boiling blood, but look at a long time will let the vision produce great pressure.

Yellow is the mid-wavelength portion of the visible spectrum, approximately 570-585 nanometers, similar to a ripe lemon or sunflower color. A lively color with the highest brightness, it cannot afford to be washed out by white. It represents honor, elegance and wealth, and can also represent eroticism, coldness, warning and other meanings.

Blue is the shortest wavelength of the three primary colors, about 440-475 nanometers, the sky is blue on a clear day. Blue represents serenity, freshness and freedom, and is a favorite color of many people.

Red and yellow mixed to get orange, can also be called tangerine, on behalf of fashion, youth, happy, energetic;

Yellow and blue mixed to get green, on behalf of freshness, hope, security, calm, comfortable feeling, the color of nature, so that people have a newborn feeling;

Blue and red mixed to get purple, mysterious, noble, a symbol of romance, the shortest wavelengths of visible light, shorter than its wavelength is called blue. Shorter than its wavelength is called ultraviolet.

In addition to the above 12 standard colors, there are three neutral colors: black, white and gray, known as the universal auxiliary color, in general, if there is no specific emotional color, our background are using black, white, gray, these three colors, as a result of the neutral color, it is easier to match with other colors, and in fact, black and white itself with a very good look.

Hue is the primary characteristic of color, is the most accurate standard to distinguish between a variety of different colors. In fact, it is the name of the difference between the various types of colors, such as red, blue, yellow and so on.

Saturation is the degree of vividness of the color, also known as the purity of the color. Saturation depends on the proportion of color-containing components and achromatic components (gray) in the color. The larger the color-containing component, the greater the saturation; the larger the achromatic component, the smaller the saturation. Pure colors are highly saturated, such as bright red and bright green. Colors mixed with white, gray, or other shades of color are unsaturated, such as pink, yellow-brown, and so on.

Color brightness is the brightness or lightness of a color. Colors come in shades, light and dark. For example, yellow colors such as deep yellow, medium yellow, pale yellow and lemon yellow are different in brightness, and red colors such as fuchsia, crimson, rose red, magenta, vermilion and orange are different in brightness.

Complementary colors are two colors opposite each other on the color ring (180°), commonly orange to blue, yellow to purple and red to green. Complementary colors can show momentum, power and vitality, and have a strong visual impact.

The colors adjacent to each other on the color ring are neighboring colors (within 90 °). Neighboring colors tend to have you in me and me in you, neighboring colors are softer and more coordinated, but the visual impact is weaker, generally applicable to small fresh, Chinese style PPT, can give a person the feeling of serenity, softness and tradition. In general, most of the neighboring colors of green basket purple in the cold color range, red, yellow and orange in the warm color range.

The use of the same hue, that is, the same class of colors, such as big red, vermilion, rose red, actually belong to the red family, only through the brightness and saturation of the sequence of changes to match.

PPT screen color generally by the main color, auxiliary color, and accent color three parts.

The main color determines the style of the entire PPT, to ensure that the correct information is conveyed; auxiliary colors can help the main color to establish a more complete image, is the picture more rich, the existence of auxiliary colors have a certain necessity, there is a more dominant main color, no auxiliary color of the page will not be complete; embellishments of the color of the function of the embodiment of the details, dispersed and a small area.

In principle, a complete page must have the main color and auxiliary colors, accent colors can be added as appropriate, for non-essential color. The less color used, the better, the less color the picture is more concise, the work will appear more mature. Of course, there are special cases such as some holiday posters, etc., requiring the picture to have a lively, energetic atmosphere, the color can be a little more, but the more colors, the more attention to the color ratio, or the picture will be very chaotic, difficult to control.

For example, indoor space design, walls with 70% of the proportion of furniture and bedding and so on accounted for 25%, and some other small decorations accounted for 5%; and for example, men's tops, jackets, 70%, shirts, 25%, ties, 5%, the golden rule at any time and place is very correct.

The general difference between the main color and auxiliary color is based on the size of the use of the area, we usually use dark or saturated colors as the main color; similar colors, neighboring colors or complementary colors as auxiliary colors, it is worth mentioning that the black and white as a neutral color, it is easier to match with other colors, we call it universal auxiliary color, basically can be used as an auxiliary match for any color; embellishment color! We generally use high saturation or high brightness colors.

Under normal circumstances, we do the PPT are used in various scenarios at the company level, so we use the most color matching method is to find the main color from the unit logo, under normal circumstances, each company should have its own main color, and then according to the rules of color matching to determine the next auxiliary color, generally so that a set of color scheme came out.

Let's take an example. This is a company's logo, from the logo we can extract two colors, in fact, most of the company's logo is designed by a professional company, its color matching is absolutely no problem, we can see the two colors in the color ring position, they are complementary colors, in full compliance with the principle of color matching.

Then how to determine the main color? We just said, the general area is the main color, the color is darker as the main color, so the main color is obvious to determine down, is this grass green, and the area is smaller orange is the auxiliary color. The color is determined, pay attention to the proportion of the problem, then a set of PPT color scheme in line with the positioning of the company came out.

If the logo of some companies have only one color or more colors, then we suggest that after determining the main color, the use of black, white and gray as a secondary color is also a good choice.

For example

This is called easy to understand, we have some specific industries have representative colors, such as the medical industry, generally blue and green with the main; government agencies are basically tomatoes scrambled eggs color, red and yellow collocation; you want to understand what the color standard of each industry can be staged in the template partition of the world wide web to check the approximate color of each industry.

Similarly, according to the different PPT application scenarios, the corresponding color scheme is also different, such as the annual meeting of the PPT can no longer be done in the industry color or logo color to do it, it must be a festive red-based. The same in the more excellent template site on the use of the scene to do a detailed classification, direct view of the specific application scenarios can understand the corresponding color scheme.

office2013 and above, the new color picker function can be said to have brought revolutionary convenience to the PPT color. You can easily take the color of any picture, so it is recommended that we all upgrade the software.

Professional designers will make full use of every corner of the canvas inside and outside. When we determine a good color scheme, it is recommended that we build a color card, the use of mastering features placed outside the editing area, so that it is convenient to take the color of each page at any time.

Color and layout, the same to establish a good aesthetic, the need to develop a sense of color, which requires more usually go to see the excellent design and works, before we talk about the layout of the time mentioned in the design of the site are available to take a look. On the Internet about the color of the recommended site has a lot of articles, not much to do here to list, simply recommend a few more practical, this part of the focus is to see more works and absorption, rather than collecting too many sites.

Master the basic principles and methods of color matching is actually not difficult, design is a technical work, methods and techniques are always chapter to follow. Can determine the height of the work is often the human aesthetic, the next issue we talk about how to improve the aesthetic perception, welcome to pay attention to the serialized album depth demo thinking .

Wen/kyleChin

Previously in Hot Articles

Efficiency Typography! How to make PPT like cooking

A little more set up! How to write a logical PPT?