Quanjude is a traditional long-established enterprise, why will go downhill?

With the development of the Internet, Quanjude is also trying to introduce external capital, on-line takeout, mergers and acquisitions, etc., to achieve the purpose of the transformation, but are unsatisfactory, thus knowing that the old brand on the consumer attraction and then gradually reduced.

The catering industry has been growing year after year, while the old brands are gradually losing the market, what are they doing wrong?

1, catering companies fall behind, most of the reasons are because they can not keep up with the needs of consumers

With the increasing growth of young consumers into a new generation of consumer main force, a new round of brand rejuvenation, is the biggest problem facing the old brand.

Previously, the global market consulting firm released the "10 Global Consumer Trends in 2019", which shows that today's consumers will be more "self-centered" in their purchases, they will be more trusting of their own choices and judgments, and are eager to get more personalized products and services.

This shows that responding to the times, respecting consumers and respecting the market is a business choice for caterers. For the old brand, brand rejuvenation, in the brand to inject fresh vitality, as a result of young consumers to find **** Ming, and the formation of a wider radiation effect.

So whether it is from the image, product, atmosphere, the old restaurant need to put down the fixed thinking of waiting for customers to come to the door, to expand the diversity of the consumer population, to cultivate the future potential fans.

2, the products are concentrated and similar, so that consumers appear "breakfast store" "New Year's Eve Street" impression, limiting the development of the brand

Restaurant if you want to allow consumers to willingly do free publicity for the brand, you must be To create a mouth and mouth, aftertaste of the "pop", because the "pop" is to create a brand reputation of the weapon.

To create a "pop", but also for the product additional information value, such as beauty, taste, story, or symbols implanted, as much as possible for the product to increase the value of the information outside the function.

Like Pepsi is a symbol of youthful vitality, Wanglaoji is a cultural symbol of the rise of China, to create their own brand image, reputation.

Old brands are gradually losing the market, and a new generation of themed fast food is gradually taking over the market, and what are their advantages?

1, unique product flavors, spicy set pile is a spicy, spicy, sauce spicy, sweet and spicy, sour and spicy 5 series of taste products, in addition to a variety of marinated flavors, like chicken claws, duck necks and so on.

2, ordinary common ingredients, ingredients are the basic raw materials of a restaurant, if you use uncommon ingredients, consumer acceptance or not is still an unknown, with the common consumer acceptance is faster.

3, brand personality, the so-called brand personality is the theme of the restaurant, spicy set of stacks of fast-food restaurants as the "King of Thieves" restaurant, has its own character image, brand story.