"Price for quantity" stimulates the consumer market. Is it a good time for ordinary people to buy a car?

Recently, everyone knows that the auto market is very deserted, and many 4S stores have more salespeople than customers. A Cadillac dealer said that it sold 200 cars a month before the Spring Festival, and now it has dropped to 30. Dealers are under great operating pressure.

The data of the Federation also proves all this: in the third week of March (16-22), the average daily retail sales was 25,800 units/day, with a year-on-year growth rate of 40%. Although it has rebounded, it is still not optimistic.

Fortunately, the government has been committed to promoting automobile consumption. As early as February 20th, the Ministry of Commerce held a press conference, and Wang Bin, deputy director of the Market Operation Department of the Ministry of Commerce, introduced that the next step, the Ministry of Commerce will thoroughly implement the central government's important decision-making arrangements on "actively stabilizing traditional mass consumption such as automobiles" and the spirit of "Opinions of the General Office of the State Council on Accelerating the Development of Circulation to Promote Commercial Consumption", and work with relevant departments to study and introduce policies and measures to further stabilize automobile consumption and reduce the impact of the epidemic on automobile consumption. At the same time, all localities are encouraged to introduce measures to promote the consumption of new energy vehicles according to the changes in the situation, increase the restrictions on the purchase of traditional vehicles, carry out trade-in of vehicles and promote automobile consumption.

Foshan City, Guangdong Province took the lead in "saving the market" and became the first city in China to introduce detailed rules to encourage automobile consumption. Consumers can get a subsidy of 2,000 yuan for each new car and 5,000 yuan for each collective purchase.

Then, encouraged by the policy, will China local tyrants who have stayed at home for dozens of days retaliate against buy buy after returning to the normal pace of life? After all, after Hangzhou Tower resumed normal business some time ago, the turnover in just five hours was as high as 1 1 10,000, exceeding the same period last year. This makes everyone look forward to "retaliatory consumption".

To this end, calories visited many dealers with more than 65,438+00 years of experience, such as Dongfeng Nissan, BMW, Audi and Jaguar Land Rover. They are all cautious about the next market. The view is very consistent: there will be no retaliatory rebound in the auto market in the near future.

At present, it seems that the COVID-19 epidemic is still spreading around the world, and the downward pressure on the world economy is obvious, facing the risk of recession. This makes everyone consume very rationally. An Audi dealer told Cafe that after staying at home for so many days, China people's wallets have shrunk and they lack the motivation to "buy while buying". Some BMW dealers further added that the situation abroad is unclear now, and it is difficult to predict how long the epidemic will last before it ends, which has a great impact on luxury car consumers. They already have cars available, and they are not in a hurry to upgrade them at present.

Under such circumstances, many consumers' mentality of "holding money for purchase" is very obvious, and they obviously want to bargain at a low price. Consumer Chen started the BMW 5 Series several years ago. This year, he is considering upgrading his car. He specifically asked the big coffee: "Are there any special luxury cars recently? Can I buy Audi Q7 or BMW 7 Series for 500,000 yuan? " He particularly emphasized that he didn't mind buying an SUV or a car as long as the price was as cheap as cabbage.

This makes the luxury car business very difficult. Big coffee visited the market and learned that the business of ultra-luxury brands is relatively deserted at present, and car dealers have to cut prices to attract customers.

But objectively speaking, the epidemic will reduce the chances of taking public transport, and some consumers with rigid car demand will consider buying a car. Previously, many netizens posted on Zhihu that they had to learn a driver's license and buy a car after the epidemic. Many people in the industry believe that this will promote the sales of economical cars. But it will not form a wave of "retaliatory car purchase".

Big coffee comment:

In recent years, the domestic automobile market has entered the stage of "consumption upgrading", so many luxury brand car dealers have lived a life of "lying down and counting money". This year, the luxury car market will face many challenges due to the epidemic and shrinking consumer pockets.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.