Traditional Culture Encyclopedia - Traditional stories - The difference between traditional operation and new operation of patent
The difference between traditional operation and new operation of patent
1. technical means: traditional operation relies on traditional business model and entity business, and patent operation management is mainly carried out through offline channels and manual operation. The new operation relies more on the Internet and intelligent technology, and can realize patent information management, authorized trading, marketing and other functions through online platforms, big data analysis, artificial intelligence and other technologies.
2. Marketing mode: Traditional operations mainly promote and market patented products through physical exhibitions, business negotiations and traditional media. The new operation is more inclined to be promoted through digital channels such as online marketing, social media communication and content creation, so as to improve the popularity and market influence of patents.
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