Analysis on Market Capacity Change of Cake Shop (2)

I. Introduction of the Project

The plan is to open a bakery. The name is undecided. At present, the plan is aimed at low-end consumers.

Second, the main products

Products mainly include breakfast cakes, desserts and birthday cakes.

Third, product and service creation.

(A) product features

The products pursue exquisite beauty, good taste and high quality, and adopt imported raw materials without additives. Let consumers have a full stomach without worrying about health problems.

Our store will launch new products according to consumer preferences and market trends. If the market responds well, it will become our characteristic product. At the same time, we will continue to launch holiday products, such as National Day, Valentine's Day, New Year's Day and Spring Festival.

product competitiveness

1, products pursue health and innovation.

2. There is a beverage teahouse in the store (depending on the size of the store), which will attract many consumers if it is processed and produced on site.

3 (3) Service Plan

1, food safety is the first priority. If the guests feel insecure, no matter how excellent the service is.

2. Pay attention to consumers and make them repeat customers.

3. innovation. With the increasing demands and expectations of consumers, we will continue to innovate.

(4) Additional products

While operating cakes, you can also launch other products, such as milk tea and ice cream.

Fourth, the store location.

Crowd, crowd or crowd!

West Point and milk tea are both fast-moving consumer goods, and the flow of people is the key factor of profit, and the bustling area is the best choice. For example, commercial pedestrian streets, school groups and young women are important customer groups.

Verb (abbreviation of verb) entrepreneurial goals and strategies

(1) target

The first year: mainly to accumulate entrepreneurial experience, lay a solid foundation and stand firm in the market.

The second year: the goal is to increase chain stores, expand products and attract more consumers to spend.

(B) Advantages and disadvantages analysis

Advantage analysis

1, we choose good raw materials without additives, and our products are constantly improved and innovated.

2. In-store sales and take-away service can attract more consumers.

Inferiority analysis

1, the new store opened, and consumers don't know much about our basic situation and taste, which affects sales.

2. For consumers who are keen on traditional pastry products, product innovation is not easy.

3. As the raw materials used are good, the cost increases accordingly.

Opportunity analysis

1, the market is not saturated, there is a large profit margin and a large number of west point consumers, and the market prospect is broad.

2. Good taste, serious service attitude and professional operation level can establish a good reputation.

3. The products are rich in variety, unique in taste and have certain competitive advantages.

threat analysis

1, competitors have fixed consumer groups, and will never be willing to reduce the market share of West Point, and will certainly take corresponding measures.

2. West Point is a high-fat and high-calorie food, which will make some consumers reluctantly give up what they want.

Activity planning

1, regularly launch experience activities or consumer DIY activities.

2. Poster promotion

3. Establish your own official WeChat account through online publicity, and have your own set of online contact and publicity methods.

4, interpersonal publicity, you can ask friends to help promote, word-of-mouth publicity is often more trustworthy than other publicity methods.

market strategy

(A) product strategy

1, launch different products for different consumers.

2. Pay attention to product packaging

3. Provide door-to-door service for consumers who have a desire to consume but are unwilling to come to the door by themselves.

4. Add software such as Meituan.

5. Use the popular 020 online sales model for online sales.

(B) the price strategy

1. Set reasonable prices according to consumers' spending power and product types.

2, compared with competitors, set a relatively low price.

Promotion strategy

1, hold product promotion activities regularly.

2. Add a suggestion book in the store, and you can directly put forward or write down your own opinions or suggestions.

3. Membership system

financial analysis

Capital requirements

First of all, the project needs a business license. The store chooses the way of leasing, and then the purchase of infrastructure and materials. Efforts should be made to find good and cheap sources of goods.

(2) Decoration and equipment purchase

Store decoration style: simple appearance, clean interior and distinctive signs. It can be designed according to product requirements and equipment configuration, which not only facilitates the production of products, but also considers the space needed for further development of products and equipment in the future as much as possible, and also meets the layout requirements of hydropower.

Purchase equipment according to the product menu. High-quality equipment can make good-quality products and improve efficiency. At the same time, the equipment needs to match the spatial layout and water and electricity of the store.

Foreign pastry equipment

1. Electric oven (simple operation, fast preheating and low cost)

2. Agitator (mixing eggs, cream, batter, dough)

3. Decorative bags and nozzles (stainless steel, mostly flat, round and serrated)

4. Mold (stainless steel, round, square, etc. )

5. Desk

6. Cutters: serrated knives, separating knives, scrapers and scrapers.

7. Auxiliary tools: rolling pin, seasoning box, weighing instrument, pot, soft brush and high-temperature resistant paper.

8. something that shows advantages

Milk tea equipment

1. welding machine

2. Sealing film

Step 3: refrigerator

4. Cup

straw

6. Agitator

7. Water dispenser

8. containers

Cake Shop Business Plan II

I. General situation of the enterprise

Main business scope: (It should be detailed, specific and in the marketing plan? Product or service? Content association)

Mainly engaged in catering to Cantonese tastes: sugar water, cakes, coffee drinks.

Sugar water: (1) soup pills, sesame paste, etc.

(2) stewed papaya, stewed Sydney, etc.

Most cakes are made of sugar water, such as cupcakes and egg tarts.

Enterprise type:

Second, the personal situation of the author of the business plan

Previous relevant experience (including time) (summing up experiences that are helpful for entrepreneurial projects in work experience)

1984.8? 2007. 1 Responsible for commodity sales and promotion when working in an enterprise.

Educational background, relevant courses (including time) (academic education, vocational education and major courses, as well as help for entrepreneurial projects)

1980- 1984 studied business management, knew something about business and sales services, and participated in a business snack class in 2007.

In 2008, he participated in the class of vocational guidance teachers and obtained the qualification certificate of vocational guidance teachers.

This time, I participated in the entrepreneurship training class and had more ideas about entrepreneurship.

Third, the market evaluation

Description of target customer: (Target consumer group: the object of products and services provided by the enterprise. Only by establishing a certain target customer in the consumer group can we carry out effective and targeted business activities.

Target consumer groups include: community population, floating population, ladies, children, white-collar workers, high-income, professionals, airplane groups, tourists and so on.

Characteristics of target consumer groups: gender, age, personality, religion, nationality, habits, hobbies, income level.

The influence of the demand of target consumer groups on entrepreneurial projects: the requirements for service, variety, technology, quality, quantity, fancy, specification, manufacturer and after-sales service of consumer projects.

Our shop is located in. XX xx 139？ Near the Hengmen of Everbright Garden.

There are residents, students, passers-by and driving school students in the community, but there is no dessert shop.

The market capacity or the expected market share of the enterprise (the market capacity is the market demand, and the actual and potential demand of the market is predicted; Market share means market share, and its proportion in similar markets or industries indicates the position of enterprises' goods in the market.

As the plot is located near Ge xx Everbright Garden, after screening by outlets, there are roughly:

There are five snack bars, all of which cater for three meals, and none of them sell desserts.

The estimated share is 100%.

Market capacity trend: (The forecast should be reasonable.

Customer purchasing power change forecast, purchasing power investment forecast, commodity or service demand change and its development trend forecast)

Because dessert diet is seasonal in Guangzhou. Summer management should be fresh varieties and frozen drinks; In winter, it mainly deals in stews and hot drinks. With the change of seasons, changing business varieties in time will firmly attract customers.

The main advantages of competitors: (the analysis should be reasonable.

Enterprise scale, service quality, technical level, sales channels, management ability, health status, staff quality, team spirit, business location, social influence, personal connections, scarcity of products or services provided, and capital, cost, price, etc. ) the competitor of the reflection.

Basically not.

Main disadvantages of competitors: (ditto)

There is no dessert business.

The main advantages of this enterprise over its competitors: (The analysis should be in place. Reflect the scale, service quality and technical level of this enterprise? ..)

(1) The price is reasonable.

(2) Suitable for all ages

(3) Good service.

Main disadvantages compared with competitors: (ditto)

(1) Self-developed consumer groups

(2) Low market awareness.

(3) The manpower operation cost is high, so it is necessary to hire a qualified master.

(4) The working capital is under great pressure.

Fourth, the marketing plan

1, product: (product positioning is clear)

The main features of a product or service

Sugar water (coffee) is sweet and delicious and easy to carry.

Pastry is sweet, delicate and easy to carry.

Stewed meat is moist, nutritious and easy to carry.

2. Price (reasonable positioning)

Cost price, sales price, competitor's price of a product or service.

Red (green) red bean paste (bowl) 1.00 3.50

Various soup pills (bowls) 1.30 4.00

Coffee (cup) 1.50 4.50

Frozen beverage (cup) 0.5 1.00

Stewed meat (cup) 3.50 8.00

Discount sales none

No credit sale

3. Location (location selection is reasonable)

(1) Location details (address, area and rent are consistent with the monthly rent of working capital)

Address area (M2) rent or construction cost

Ge xx 139 Hospital 120 10000 Yuan/month

(2) The main reason for choosing this address: (Explain in detail the objective factors such as the flow of people, purchasing power, environment and convenient transportation in this lot, and explain how to choose a suitable business location and affordable rent according to business characteristics and economic ability. )

There is no dessert shop in this section of the road, and it is very close to the community and driving school. The owner can rent it.

(3) Sales method (select one and type? ): (clear positioning)

Sales of products or services will be provided to:

End consumer □ retailer □ wholesaler

(4) Reasons for choosing this sales method: (Describe the reasons for choosing this method from the characteristics of providing products or services, enterprise scale, financial strength, technical ability, business address and customer characteristics. )

There are residents, students, passers-by and driving school students in the community.

(5) Promotion (should the supply in short supply be less than or equal to? Marketing expenses? )

Cost forecast of personnel promotion and leaflet distribution (weekend) 400.00

The advertisement does not consider the cost forecast for the time being.

Volkswagen * * * relationship temporarily does not consider the cost forecast.

Business promotion: The cost of promoting the donated varieties (irregularly) within a certain period of time is predicted to be 800.00.

Five, enterprise organizational structure (enterprise type, name, division of labor, related expenses are expected to be reasonable)

The enterprise will be registered as:

■ Individual industrial and commercial households limited liability company □ sole proprietorship enterprise

□ Partnership □ Other

Proposed company name:

Tianmimi dessert shop

Enterprise employees (positions, responsibilities and monthly salary):

Working monthly salary

Owner/Manager: Xiao Meixian 3000.00∕ month

Employee: Master 1, 3000.00∕ month.

6 Other employees: 9000.00∕ month

The business license, license and franchise that the enterprise should obtain:

Forecast cost type

Business license and health permit 2500.00

Enterprise code certificate and tax registration certificate 500.00

Environmental protection and fire fighting 5000.00

Legal responsibilities of enterprises (insurance, employee salaries, tax payment):

Forecast cost type

The social security for all employees is 3500 yuan per month for 8 people.

3000.00/tax month

Employee accident insurance 3000.00/year

Agreement between partners (partners) and partnership enterprises (partners):

Internal surname

Rong Ming

articles of agreement

not have

Investment form

Amount and duration of capital contribution

Profit distribution and loss sharing

Division of labor, power and responsibility

Liability of partners for personal debts

Alteration and termination of the agreement

Other terms

Six, fixed assets (reasonable allocation, meet the needs of enterprise management, not more than? Cash flow plan? Other cash inflows)

1, tools and equipment (equal to fixed assets and depreciation)

According to the forecast sales volume, assuming the production capacity reaches 100%, the enterprise needs to purchase the following equipment:

Name, quantity, unit price and total cost (yuan)

2 sets of stainless steel furnaces 15000.00 30000.00

3 sets of air conditioning equipment 20000.00 20000.00

Shop Decoration 1 Project 30000.00 30000.00

Name, address, telephone number or fax number of the supplier.

Guangzhou kitchen equipment company nantai wholesale market

Haizhu District Kym Road Gree Air-Co Specialty Store

2. Transportation (ibid.)

Name, quantity, unit price and total cost (yuan)

2 bicycles (food delivery)

Name, address, telephone number or fax number of the supplier.

Carrefour Shopping Mall, Kym Road, Haizhu District

3. Office furniture and equipment (ibid.)

Name, quantity, unit price and total cost (yuan)

Cash register 1 set 5000.00 5000.00

8 tables 200.00 1600.00

50 chairs 25.00 1250.00

7850

Name, address, telephone number or fax number of the supplier.

Office equipment supporting company Huanshi East Road District Zhuang

Jinhaima furniture mall Fangcun Jinhaima megastore

4, fixed assets and depreciation summary table (calculation should be accurate and? Sales and cost planning? Annual total discount is equal)

Asset value (yuan) Annual depreciation (yuan)

Tools and equipment 80000 26800

Vehicles 500 200

Office furniture and equipment 7850 2600

Shop decoration 30000 10000

Factory building

land

Total 1 18350 39600

Seven, liquidity (month)

1. Raw materials and packaging (commercial? Commodities, diet? Dietary materials, processing and restoration? Maintenance materials and accessories and? Nine? Raw materials? Ten? Cash procurement related)

Total cost of unit price of engineering quantity (yuan)

Beans 1400 kg 5.00∕ kg 7000

Flour1250kg 1.20∕ kg 1500

Another batch of 8400

Name, address, telephone number or fax number of the supplier.

Haizhu district nantai rd nantai wholesale market

2. Other operating expenses (excluding depreciation expenses and loan interest) (and? Nine? Ten? The corresponding monthly cost detailed project data are equal.

Remarks on Project Cost (RMB)

The employer's salary is 3000.00.

Employee salary 12000.00

Rent 10000.00

Marketing expenses 1200.00

Water and electricity charges 7000.00

The maintenance fee is 300.00.

Insurance premium 6500.00

The registration fee is 8000.00 yuan, which is a one-time start-up fee.

Other office expenses 1000.00

54,000 in total

Eight, sales forecast (1February) (at least 2-3 items)

1 February March May July August September1October1October1February total

Sales quantity of bean syrup18501700 2000 2400 2700 3000 3200 3500 3500 3500 3500 3500 33050.

The average unit price is 3.50 3.50 3.50 3.50 3.50 3.50 3.50 3.50 3.50 3.50 3.50 3.50 3.50 3.50 3.50 3.50 3.50 3.50 3.50.

The monthly sales income is 6475 5950 7000 8400 9450 94501050012001225012250/kloc-0.

The sales volume of Tangwan syrup is 2240 2600 2500 3000 3600 3800 3500 3500 4000 4200 4000 4000 4000 4000 4000 4000 40940.

The average unit price is 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00.

The monthly sales income is 8960104001000012000144001520014000/kloc-0.

The sales volume of stewed sugar water is14001700150015001700 200018001500/kloc-0.

The average unit price is 8.00 8.00 8.00 8.00 8.00 8.00 8.00 8.00 8.00 8.00 8.00 8.00 8.00 8.00 8.00 8.00 8.00 8.00.

Monthly sales revenue112001360013600160001440012000 60.

The number of cakes sold is 7840150001500018000170001700018000/kloc.

The average unit price is 2.00 2.00 2.00 2.00 2.00 2.00 2.00 2.00 2.00 2.00 2.00 2.00 2.00 2.00 2.00 2.00 2.00.

Monthly sales revenue15680 30000 30000 36000 36000 40000 36000 36000 36000 36000 36000 36000 403680

Coffee sales 530 500 500 500 650 650 600 650 650 650 650 650 650 650 650 650 650 650 600 6980

Average unit price 4.50 4.50 4.50 4.50 4.50 4.50 4.50 4.50 4.50 4.50 4.50 4.50 4.50 4.50 4.50 4.50 4.50 4.50.

The monthly sales income is 2385 2250 2250 2250 2925 2925 2700 2700 2475 2925 2700 2925 314/kloc-0.

sales volume

average unit price

Monthly sales revenue

sales volume

average unit price

Monthly sales revenue

sales volume

average unit price

Monthly sales revenue

The total sales volume is13860 21500 21500 25400 25650 26150 26900 29450 30150 27900 2710.

Total sales revenue 44700 62200 61250 70650 74375 77575 77600 75200 83275 86375 81350 79175 873725.

Nine, sales and cost planning (cost and? Other operating expenses? Various projects and? Cash flow plan? Are you online? Cash outflow? Data correlation)

1 February March May July August September1October1October1February total

Sales revenue includes turnover tax 44700 62200 61250 70650 74375 77600 75200 83275 86375 81350 79175 873725.

Turnover tax (VAT, etc.). ) 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 36000

Sales revenue 41700 59200 58250 67650 71375 74575 74600 7200 80275 8375 78350 76175 83725.

Cost Owner's salary 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 36000

The employee's salary is1200016000150001600015000 65438+.

Rent100001000010000100001000010000/kloc-0.

Marketing expenses120012001200150015001500/kloc-0.

* * * Business expenses are 4670 6420 6325 7265 7638 7958 7960 7720 8528 8838 8335 8118 89773.

Maintenance cost 300 300 300 300 300 300 300 300 300 300 300 300 300 300 300 300 300 300 300 300 300 300 300 300 300 300 300 300 300 300 300 300 300 300 300 3600.

Depreciation expense 3300 3300 3300 3300 3300 3300 3300 3300 3300 3300 3300

The loan interest is 333 333 333 333 333 333 333 333 333 333 333 333 333 333 333 333 333 333 333 336 3000.

Insurance premium 6500 3500 3500 6500 6500 6500 6500 6500 6500 6500 6500 6500 6500 6500

The registration fee is 8000 8000.

Raw materials106501232015013020100162001610065438.

(1) Beans 4000 5000 5000 5500 6000 7500 7500 7000 6500 72000

(2) Flour125013001250130015001500.

(3) Sugar 4000 4300 4200 4500 5500 6500 6500 6500 6500 6500 6500 6500 6500 6500 6500 6500 6500 67000

(4) Flavor and coffee140017201720 2300 2200 210018001900 2/.

(5) Other expenses100015001800 2000 2300 2200 21002100 2200 2200 24000.

The total cost is 60953 60873 60908 61918 6597193 66053 68364 69038 66335 65518 778513.

Li-19253-1673-2658 5732 5405 81858407 61471912/kloc.

Tax, corporate income tax

Personal income tax 10053

Other taxes

Net income (after tax)-19253-1673-2658 5732 5405 81858407 6147191265438 65438.

X. cash flow plan

1 February March May July August September1October1October1February total

Cash inflow at the beginning of the month-18397184241936613998 23003 34787 46794 5534120853 38790 5405-

Cash sales income 44700 62200 61250 70650 74375 77575 77600 75200 83275 86375 81350 79175 873725.

Income from credit sales-

Loan 50000

Other cash inflows 100000 100000

Disposable cash (a)194700 80597 79674 90016 8837310057812387121994/kloc-

Cash flow cash purchase (details)185501232012150130201510016220.

(1) raw materials10650123201501302015100100.

(2) Furniture cash register 7850 7850

Expenditure on credit purchase-

The employer's salary is 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 36000.

Employee's salary is 9600184001600015000150001500016000/kloc-

The rent is 30000100001000010000100001000010000.

Marketing expenses120012001200150015001500/kloc-0.

* * * Business expenses are 4670 6420 6325 7265 7638 7958 7960 7720 8528 8838 8335 8118 89773.

Maintenance cost120012001200 3600

The loan interest is 333 333 333 333 333 333 333 333 333 333 333 333 333 333 333 333 333 333 333 336 3000.

Repay the loan principal of 50000-50000.

Insurance premium 6500 6500 6500 6500 6500 6500 6500 6500 6500 6500 6500 6500 6500

The registration fee is 8000 8000.

Equipment 76500 3500 80000

Others (listed items) 2150010001800 9000 2300 2200 2100 2100 2200 2300 5200 54000.

Tax 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 36000

Total cash expenditure (b)1763036217360308 76018653716579165593 66653/kloc-0.

Month-end cash (a-b)18397184241936613998 23003 34787 46794 5534120853 38790 5405 60963.

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