What is the function of press releases?

High-quality news articles can be displayed on the home pages of these large news websites. The daily visits of these news websites are amazing. By providing news materials for Internet reporters, we will spread our company's brand image to every corner of the Internet.

The role of news has three aspects:

Coverage, good coverage, easy to be searched by major search engines.

Cognition, that is, product well-known effect, has product effect as long as it can be searched.

Publicity, good news will be reprinted by more news websites.

Extended data:

Six elements of news:

Six elements: including "five W's": who (who), what (what) when (when), where (why) and "one H": how (how), that is, time, place, people, the cause, process and result of the event.

Clarifying these six elements has three major effects on news work:

First of all, it helps reporters to quickly understand the main points of each fact when interviewing news.

Second, it helps reporters to quickly grasp the news focus, especially in the writing of news leads.

Third, it helps to understand the nature of news genre.

Baidu Encyclopedia-Press Release