Traditional Culture Encyclopedia - Traditional stories - How to learn to do business (how to make business bigger by selling pork)
How to learn to do business (how to make business bigger by selling pork)
Bian Xiao of this station replied:
There is a saying in the Dojo of learning to do business, "Doing business is three points by doing, and seven points by saying. Doing business is often inseparable from excellent eloquence. Whether it is selling products, business negotiations or other communication occasions, eloquent businessmen are always very popular. Mastering good speaking skills is a necessary skill for those who work hard in business. In this respect, Jack Ma, the founder of Alibaba, is the best representative, and his eloquence is envied by countless businessmen.
When learning to do business, you must be able to say what you like and satisfy each other's psychological needs with good words and compliments. In this way, the other party will "repay" you with real money. Listening to good words is the psychological characteristic of most people, and it can also be said to be a kind of human nature. The people you can contact in business are no exception, whether they are customers, partners or distributors, or even your competitors. When communicating, say more compliments, do what you like, and give the other person gold, which can not only meet their psychological needs, but also achieve their own business goals. Why not kill two birds with one stone?
Talking about business is essentially cooperation. How to turn the intention of cooperation into reality depends on your ability to convince others. However, anyone who enters the business field will not have too low IQ. Therefore, you must master enough persuasion skills. Persuasion methods can be different and used flexibly. But remember, the key to persuasion is to be able to put words into each other's hearts.
How to learn how to do business 1:
answer
1.
Door-to-door delivery and order collection: for old customers, book in advance, take orders, get a sports car, and deliver goods on a small scale.
2.
Monopoly surrounding restaurants, provide meat regularly every day and classify it.
3.
Increase customers such as canteens, roasted meat shops and restaurants through preferential rebates.
4.
Develop and process products, such as sausages, minced meat, bacon and so on. More 6 articles
_
How to learn how to do business Viewpoint 2:
How to learn how to do business Viewpoint 3:
How can we do a good job in sales? There are two aspects here: first, as an enterprise, how to do a good job in sales, with so many leaders here, I dare not talk about this issue. The second is how sales staff do a good job in sales. Today, as a grassroots salesperson, I would like to discuss with you how our salespeople should do a good job in sales from the perspective of salespeople. Edison once said, "There is no real genius in the world. Genius is 99% perspiration+1% inspiration; The famous marketing god Yolanda said: "The success of sales is 99% effort+1% skill;" Joe girard's 76 golden rules also said: "The success of sales is 99% diligence+1% luck. There is no denying that they are all successful people, so what they say makes sense. From these three sentences, we can see that any success has a price, which requires us to pay a lot, and inspiration, skill and luck are also indispensable factors for success. Think we can get the following formula: sales success = diligence+inspiration+skill+luck. Do you agree with this formula? Then how to do a good job in sales has the answer: first, diligence. If you want to do a good job in sales, you must first be diligent, which is also an essential quality for a business person. There is a saying in the marketing field: "The performance of a sales mediocrity who stays with customers all day is definitely higher than that of a sales genius who stays in the office all day. This sentence is very well said, "Can diligence make up for it?" Diligence is reflected in the following aspects: First, study hard and constantly improve and enrich yourself. 1. Learn the knowledge of the products you sell, the knowledge of the industry and the knowledge of similar products. Only by knowing ourselves and ourselves can we appear in front of customers as "professional salespeople" and win their dependence. Because we also have the feeling that when we go shopping, or when others recommend products to us, if the other person has a little knowledge or a little knowledge, there is no doubt that we will discount what we want to buy and the impression of this person. When we see a doctor, we all like to go to an "expert clinic" because it is reassuring. Now the advertisements are also: China mobile communication expert, Jiu Wang Mu trousers expert and kitchen expert. Our customers are the same. They want a "professional salesperson" to stand in front of them, so that they will accept us as people and our company and products. 2. Learn and accept other knowledge outside the industry. Just like literature and art, sports, politics and so on, we should keep learning. For example, how the Houston Rockets in NBA won or lost recently, Yao Ming's performance, the status of the six superstars of Real Madrid, whether Pele joined Real Madrid and so on. These are all materials for chatting with customers. There are so many things to talk about at work that you are not bothered by him. The work will be finished in a few minutes. What shall we do when it's over? We can't be cold We can talk to him about anything he likes. 3. Learn management knowledge. This is self-improvement, and we can't always stay at the current level. You should manage the customers in this market. What is the customer? It is our God. In other words, they all work for us. If they manage well and give us more serum, our sales performance will go up. Second, frequent visits. Must have the spirit of hard work. Business people are "copper-headed, iron-tongued, rubber-bellied scud." 1. "Copper heads often hit a wall, and they are not afraid to touch it, but dare to touch it again. 2. "Iron mouth dares to speak and will speak. Talking is not the same as talking. Being able to talk shows that this person likes to talk and talk endlessly; But being able to speak means saying less and being to the point, so dare to speak and be able to speak at the same time. 3. "Rubber bellies are often ridiculed and suffer indignities, so we should learn to be tolerant and self-regulating. 4. Needless to say, "Scud" is the "leg suit" in Liuqin. And take prompt action. If a customer calls you with questions, you must arrive as soon as possible, and we will knock before he puts the phone down. The advantage of frequent visits is to maintain a good relationship with customers, so that they will not forget you for a few days. Even if you can't go in person, call him to deepen his impression of you. In addition, schedule should be the most time-saving and labor-saving to improve work efficiency. Third, think hard. Is to think hard, encounter problems, think carefully about what the root cause of the problem is, and then formulate solutions according to the evidence. There are often some illusions in sales work: sometimes customers look good and refreshing, which makes you walk away in a good mood, but you wait and there is no news at all. Sometimes the surface is very unfriendly to us, even driving us out, and we may not dare to go again. This is because we don't know what the reason is, so we must calm down and think calmly to avoid being misled. Fourth, communicate diligently. People often say: "The authorities are obsessed, and we should always communicate with our leading colleagues about our own market problems. Other people's markets may also exist. Learn how they solve these problems. Perhaps through the guidance of leaders and colleagues, you will suddenly realize, find a solution to the problem and improve together. " Fifth, be diligent in summarizing. Only by summarizing can we improve. Whether it is success or failure, its experience and lessons are worth summing up. Successful experience can be transplanted, and the lessons of failure will not make us repeat the same mistakes. Second: inspiration. What is the inspiration? Inspiration is creativity and innovation. If you want to sell well, you can't stick to the rules. You need to break the traditional sales thinking and change your way of thinking to face the market. Inspiration can be said to be everywhere. 1. It was blocked when talking with customers about purchasing goods. I was encouraged to learn that my client was ill or that my relatives and family members were ill. I'll buy something to express my condolences and break the deadlock. The customer's initial refusal may change his attitude towards buying goods. 2. Product lead-in period: When the promotion is blocked, I suddenly know that other manufacturers are holding a press conference. Inspiration is coming, so let's have a press conference. 3. When I was shopping, I saw that the shoe seller had a shoe rack. Here comes the inspiration. Call the epidemic prevention station and tell them that they were bitten by a dog. Do you have serum? As soon as they hear that someone wants to buy it, they may buy it. Third: skills. What are the skills? It is the method and the sales skills throughout the whole process. We face a wide variety of customers, and we must adhere to one principle: first, we will do what we like; The second is to rescue Zhao from Wei; The third is soft grinding and hard foaming. There are three main stages in communication with customers: 1. Before the visit: 1. Make a plan before the visit. The advantage is that with a plan, you can have a coping strategy in the interview, because sometimes the improvisation strategy is very successful. Only by thinking about the possible obstacles in advance and preparing the elimination plan in advance can we reduce the communication obstacles. If you think carefully in advance, you can expand and contract freely when you change it on site, so you won't panic. If you are fully prepared, your self-confidence will be enhanced and your psychology will be relatively stable. 2. The content of the previous plan. Determine the best time to visit. If you want to invite customers to dinner, you'd better arrive half an hour before work. If you don't want to invite them to dinner, you'd better go early and come back early. Set the goal of this visit. What purpose do you want to achieve through this visit, to enhance emotional communication or to promote customers to buy goods? Predict possible problems and solutions. Prepare relevant information. Remember whether there are any problems left over from the past and solve them this time. Second, during the visit: 1. Look at our sales behavior from the customer's point of view. From the point of view of sales staff, the purpose of our visit is to promote products, while from the point of view of customers, we regard customers as "targets". The purpose of the visit is mainly to exchange interest with customers. Don't just introduce the product itself, but focus on the benefits it brings to customers. In this way, the psychological acceptance of customers will be greatly increased, so that we can communicate smoothly under the condition of mutual benefit between buyers and sellers. 3. Different customers have different needs. Every customer's situation is different, and their needs and expectations are naturally different, so before visiting, we should collect information, investigate their needs, and then prescribe the right medicine. Let's introduce the FAB rule in communication. When using this rule, FFewtureAAdvantageBBentfit should remember that only by clearly pointing out the benefits can customers be impressed. From the standpoint of selling products, it is easy to think that customers must be very concerned about the characteristics of products and always try their best to tell the characteristics of products one by one to convince customers. In fact, the interests of products are what customers care about, so remember that when applying this rule, F and A can be omitted, but B can never be omitted, otherwise it will not impress customers. Iii. After the visit: 1. Be sure to do a post-visit analysis. Take some time to do it, compare the results after the visit with the plan before the visit, and see which goals have been achieved and which goals have not been achieved. Analyze the reasons why the goal has not been achieved and how to achieve it. From the customer's point of view, rethink the feelings when visiting, and what is not good enough. Analyze whether your attitude and behavior during the visit have contributed to the customers. Further thinking, in order to be more effective, where we need better improvement. 2. Take improvement measures. Analysis alone is not enough. We should actively take improvement measures to improve our own defects and deficiencies in order to improve better.
How to learn how to do business Viewpoint 4:
- Related articles
- How to make authentic Dongpo elbow?
- What are the advantages and limitations of online versus offline?
- Traditional Chinese medicine has gone through five thousand years of history in China, but now it has been abandoned by us. Some prescriptions have become folk remedies. As new students, we must carry
- Mid-Autumn Festival National Day belongs to what festival? You will understand after reading it.
- What are the methods to eliminate the psychology of gnawing at the old?
- How to write holiday words? How to read it?
- What are the main types of calendars?
- Wuhan specialty
- What is the future development of Yangzhou?
- How does the triz innovation method differ from traditional methods?