How do traditional industries carry out brand marketing of new media in 2022?

In the new media era, the competition among enterprises is becoming more and more fierce, and many enterprises are born every day. How to enhance the popularity of enterprises and strengthen brand marketing is an inevitable choice. However, due to the lag of brand marketing communication mode, the coverage of traditional enterprises is narrow and the communication effect is poor, which seriously affects the promotion and promotion of corporate brand image. So in the new media era, how do traditional enterprises carry out brand marketing? 1. Subverting traditional ideas and strengthening marketing influence In the context of the new media era, brand marketing communication of traditional enterprises should pay more attention to creativity, and promote the diversification of advertising design by combining theme content. Brand marketers in traditional enterprises should break the tradition, encourage innovation, deeply tap consumers' individual needs based on consumers' insight, and combine consumers' psychology as a starting point to formulate targeted publicity strategies, so as to realize accurate publicity, marketing and sales transformation. Re-examine and position the brand, and formulate a reasonable brand marketing communication strategy based on the advantages of the enterprise itself. Corporate brand marketing communication is a process of interactive communication with consumers, and the brand marketing communication strategy is constantly adjusted to further narrow the distance with consumers. Traditional enterprises should re-recognize and position brand marketing communication, release the content that is helpful to the development of enterprises with the help of new media, and push it directly to the audience, so as to enhance the effect of marketing communication and shape a good corporate image. Second, big data mining to promote digital marketing In the new media environment, information technology continues to develop and innovate. In the traditional enterprise brand marketing communication, in order to conform to the development trend of the times, it is necessary to vigorously promote digital marketing, mainly by means of information technology, big data technology and Internet marketing means. Traditional enterprises can rely on the big data business monitoring system. For example, it can mine valuable information from massive Internet data, help traditional enterprises collect and sort out consumer-related data, explore the laws of the consumer market, and grasp the consumption characteristics and tendencies of consumers, so as to realize the precise marketing of enterprises; Third, increase the proportion of new media advertisements and promote media integration. In order to improve the marketing effect of new media, traditional enterprises should increase the proportion of new media advertisements and pay attention to the flow of audience's attention. On the basis of integrating data and information, advertising should conform to the changing trend of media environment and increase the proportion of new media, so as to understand the audience's consumption media usage habits and formulate a reasonable media combination plan. Promote the integration of traditional media and new media, and obtain higher publicity effect at the lowest cost. Iv. Implementing experiential marketing to enrich the audience's consumption experience In the context of the new media era, one of the first principles of traditional corporate brand marketing communication is to enrich the audience's consumption experience. Therefore, traditional enterprises can carry out experiential marketing mode, comprehensively consider consumers' emotions, senses, thinking, actions and connections, and optimize innovative marketing methods. This way not only attracts consumers' consumption, but also gives them rich consumption experience, aesthetic experience and strong psychological impact, which promotes the brand value marketing of enterprises. V. Conclusion To sum up, under the background of the new media era, the traditional corporate brand marketing communication mode has changed to varying degrees. Marketers should conform to the trend of the times, explore marketing rules, promote the integration of traditional media and new media, and accurately market on the basis of understanding consumers' preferences and tendencies. Final benefits: brand monitoring/marketing monitoring/industry monitoring/competing product monitoring/public opinion monitoring-free application for trial entrance.