Is the clothing business easy to do now?

1 First, we need to know the market demand:

First observe where the students around you buy clothes, what their needs are, and what the price is, and then look for the source of goods.

The best wholesale market, because the price is cheap, the wholesale market business is not good in the past two years, and you can pick up the goods in two pieces and send them one after another. Take less goods, only the minimum quantity, to prevent pressure on goods.

Try to choose products with small floor space, high profit and fast turnover, such as jewelry and small wallets.

2. Consider store location and evaluate store performance:

Where there is no passenger flow, there is no performance. The clothing store mainly considers the geographical location. You can take a counter, Taobao wallets and emails, and count the number of target customers in the passenger flow after a period of time where you plan to open a store.

Then, estimate for yourself how many of these people will enter your store, so as to get the number of people who will enter the store. In this way, we can simply estimate the store performance.

Store sales = number of people entering the store * transaction rate * customer unit price.

Among them, the transaction rate is generally 30%, even if it is very high, it is equivalent to one-third of the transaction. This kind of brand store in the non-core position of general shopping malls can only be done because it relies on VIP, not tourists.

The customer unit price is the average transaction amount of each person.

3. Store display design

How many hangers, background walls, etc. are needed to start the store display design. Generally, the better the store decoration, the more expensive the clothes.

Extended data

First of all, fashion gadgets

Fashion goods are women's eternal choice. Fashion clothes and accessories in clothing stores, hairy bears in toy stores, fashionable handbags in boutiques, and beautifully packaged daily necessities and snacks in supermarkets are all women's favorites.

Second, sweet talk.

Sales staff should pay attention to the buyer's dress style and communicate with the buyer in time.

Third, irregular discounts.

Discounts attract more women. Everyone likes to be greedy and cheap to some extent, especially women. Signs such as "Our store makes a big profit when it opens" and "Our goods are 20% off" can usually catch a woman's heart.

Fourth, the mode of operation should be flexible.

Eye-catching models or the most fashionable clothes should be placed at the door of the clothing store, reflecting the newly arrived clothing style and the women who are suitable for any occasion. You might as well put up a sign at the door of the shop, which says "No men allowed". while

Baidu encyclopedia-clothing shop